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Director, Marketing (Data and Digital)

  • Job
    Full-time
    Expert Level
  • Data
    Marketing
  • Cork
    Remote

AI generated summary

  • You need a Master’s in Business/Marketing or related field, extensive B2C eCommerce experience, data-driven digital marketing expertise, team leadership skills, and proficiency in relevant digital tools.
  • You will lead a data and digital team, enhance predictive analytics, boost customer engagement, collaborate on sales strategies, and foster a strong team culture while driving insights from data.

Requirements

  • Education:
  • Master’s degree in Business, Marketing, Data Science, or a related field, or equivalent work experience.
  • Experience:
  • Extensive experience leading data-driven digital marketing initiatives.
  • A track record in B2C eCommerce or retail, with a strong focus on data strategy, digital transformation, and marketing innovation.
  • A proven team leader who motivates and develops talent.
  • Skills & Capabilities:
  • Knowledge of digital marketing technologies, including marketing automation, salesforce automation, predictive marketing, and targeted advertising.
  • Experience planning and implementing digital marketing strategies across SEO/SEM, email marketing, display advertising, retargeting, and social media campaigns.
  • Expertise in data science methodologies, including predictive analytics, AI, and machine learning, and their application to marketing and sales.
  • Experience with conversion optimization, customer segmentation, and personalization to drive customer engagement and sales.
  • Advanced level of English.
  • Collaboration & Customer Engagement:
  • Proven record of successful teamwork with sales and other cross-functional team members.
  • Experience in demand generation and using data to identify and convert new leads.
  • Strong interpersonal skills with the ability to present insights and strategies to senior leadership.
  • Technical Proficiency:
  • Proficiency in data-driven marketing platforms and tools, including Salesforce, and data visualization tools.
  • Familiarity with tools for commercial automation, digital merchandising, and driving sales efficiency through data.

Responsibilities

  • Lead and develop Fisher Scientific Europe’s data and digital team to strengthen its maturity and capability.
  • Improve our data science programs by using predictive analytics, AI, and machine learning to find the best selling and marketing opportunities. Provide these insights to our sales teams and apply them to our marketing channels.
  • Generate new customers, identify engaged website visitors, and boost findability for Fishersci products in the digital environment.
  • Collaborate with sales leadership and sales operations to devise initiatives that align with sales objectives and targets. Use data science, commercial automation and digital programs to improve sales efficiency and optimization.
  • Apply data to personalize customer engagement. Implement digital merchandising strategies to grow the market basket and convert customer sales.
  • Help the analytics team draw out actionable insights and implications from customer and marketing data.
  • Champion a strong and passionate team culture: Build inclusive work environments, cultivate talent, and encourage cross-functional integration, all while aligning with RSD EU priorities.
  • Reporting to the Senior Director, Marketing, RSD Europe.

FAQs

Do we support remote work?

Yes, this role is fully remote and can be performed from anywhere in Europe.

What is the primary focus of this position?

The primary focus of this position is to craft and implement a strategy to improve Fisher Scientific Europe’s commercial performance through data-driven marketing.

What kind of experience is required for this role?

Extensive experience leading data-driven digital marketing initiatives, particularly in B2C eCommerce or retail, with a strong focus on data strategy, digital transformation, and marketing innovation.

What level of education is preferred for the Director, Marketing role?

A Master’s degree in Business, Marketing, Data Science, or a related field, or equivalent work experience is preferred.

Will international travel be required for this position?

Yes, regular international travel of up to 20% annually may be required.

What are the key responsibilities of this role?

Key responsibilities include leading the data and digital team, improving data science programs, generating new customers, collaborating with sales leadership, and applying data to personalize customer engagement.

What skills are essential for candidates applying for this position?

Essential skills include knowledge of digital marketing technologies, expertise in data science methodologies, experience with conversion optimization, and a strong understanding of digital marketing strategies.

What kind of team culture is promoted in this role?

A strong and passionate team culture is promoted, which includes building inclusive work environments, cultivating talent, and encouraging cross-functional integration.

What tools or platforms should candidates be proficient in?

Candidates should be proficient in data-driven marketing platforms and tools, including Salesforce, as well as data visualization tools and tools for commercial automation and digital merchandising.

What kind of benefits does Thermo Fisher Scientific offer?

Thermo Fisher Scientific offers competitive remuneration, an annual incentive plan bonus scheme, and a range of employee benefits along with career and development prospects.

The World Leader In Serving Science

Science & Healthcare
Industry
10,001+
Employees

Mission & Purpose

Thermo Fisher Scientific Inc. is the world leader in serving science, with annual revenue of approximately $40 billion. Our Mission is to enable our customers to make the world healthier, cleaner and safer. Whether our customers are accelerating life sciences research, solving complex analytical challenges, increasing productivity in their laboratories, improving patient health through diagnostics or the development and manufacture of life-changing therapies, we are here to support them. Our global team delivers an unrivaled combination of innovative technologies, purchasing convenience and pharmaceutical services through our industry-leading brands, including Thermo Scientific, Applied Biosystems, Invitrogen, Fisher Scientific, Unity Lab Services, Patheon and PPD.