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Director, Marketing EMEA

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  • Job
    Full-time
    Senior (5-8 years)
  • London

Requirements

  • - A marketer with 7+ years of experience, preferably at high growth technology companies.
  • - A strong leader with a proven track record in people management and success in building, developing and mentoring high performing teams.
  • - Critical thinker, understanding the foundation of marketing and how growth marketing and field marketing play a critical role in driving business forward.
  • - Experience with full funnel digital marketing strategies, events, partner and channel marketing campaigns.
  • - A strong collaborator, with excellent communication and cross functional project management skills to work with teams and projects both internal and external.
  • - Ability to travel (:30-40%), domestically and internationally.
  • - Detail oriented and can successfully execute multiple projects simultaneously while overcoming challenges and meeting deadlines.
  • - Experience with SFDC, Hubspot or other CRM and Marketing Automation tools.
  • - Ability to speak a second language is a plus.

Responsibilities

  • Build the strategy for an integrated marketing plan for the region (EMEA) that combines both locally created marketing programs and global campaigns and activities into one integrated approach.
  • Lead a team of regional field marketers located in different geographic regions supporting the sales and business development organization across UK&I, DACH and Southern Europe geos.
  • Collaborate with regional sales and business development leadership and sales teams to understand target customers and partners and go-to-market strategy, working together to align marketing plan and execution with unique geographic market needs.
  • Collaborate with HQ communications and growth marketing teams as well as local agencies (PR/Media) to influence in region strategies.
  • Identify and work with Technology Alliance Partners, Distribution Partners and Channel Partners (MSPs, VARs, SIs and OEMs) to amplify the message through joint marketing efforts and campaigns.
  • Execute in region campaigns, email communications, events, webinars and programs that drive partner recruitment and activation as well as drive demand for net-new and expanded sales opportunities.
  • Forecast, measure, analyze and report on the impact of implemented programs and strategies.
  • Increase capacity and productivity by creating new processes, training, programs and documentation to support rapid growth, and help us scale globally.

FAQs

What is the primary purpose of the Director, Marketing EMEA role?

The primary purpose of the Director, Marketing EMEA role is to design and develop international marketing programs that support Wasabi's sales strategy and goals, resulting in a meaningful revenue pipeline in the EMEA regions.

What are the key responsibilities of this position?

Key responsibilities include building an integrated marketing strategy for the EMEA region, leading a team of regional field marketers, collaborating with sales and business development teams, executing in-region campaigns and events, and measuring the impact of implemented strategies.

What qualifications and experience are required for this role?

A candidate should have 7+ years of marketing experience, preferably in high growth technology companies, strong leadership skills, experience with full funnel digital marketing strategies, events, and channel marketing campaigns.

Is travel required for this position?

Yes, the role requires the ability to travel 30-40%, both domestically and internationally.

What tools and platforms should candidates be familiar with?

Candidates should have experience with SFDC, Hubspot, or other CRM and Marketing Automation tools.

Is there an emphasis on collaboration in this role?

Yes, the ideal candidate should be a strong collaborator with excellent communication and cross-functional project management skills to work effectively with both internal teams and external partners.

Does this position require managing a team?

Yes, the Director, Marketing EMEA will lead a team of regional field marketers located in different geographic regions.

Is knowledge of a second language beneficial for this position?

Yes, the ability to speak a second language is considered a plus for this role.

What type of marketing experience is preferred for this role?

Experience with full funnel digital marketing strategies, events, and partner/channel marketing campaigns is preferred.

What type of work environment does Wasabi offer?

Wasabi is recognized as one of the best places to work in Boston and promotes an inclusive and supportive work environment.

Wasabi is the hot cloud storage company.

Technology
Industry
201-500
Employees
2017
Founded Year

Mission & Purpose

Wasabi is on a mission to store all the world’s data by making data storage simple, affordable, fast, and secure. If you have data to store, whether it’s backups, x-rays, surveillance videos, financial data, media and entertainment, or scientific data, Wasabi’s pledge is to always be the cheapest, fastest, most secure and reliable cloud storage in the world. It’s all we do, and we do it better than anyone.