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Director of Brand & Content Marketing

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Pleo

17d ago

  • Job
    Full-time
    Expert Level
  • Marketing
    Business, Operations & Strategy
  • Berlin
  • Quick Apply

AI generated summary

  • You must have 10+ years in brand/content marketing, strong leadership skills, experience in a SaaS environment, and a data-driven, results-oriented mindset with excellent project management abilities.
  • You will lead brand strategy, oversee campaign execution, manage content quality, drive SEO initiatives, collaborate with teams, and foster partnerships to enhance brand visibility and engagement.

Requirements

  • A solid understanding of the modern (SaaS) customer buying journey with the ability to develop plans and initiatives to increase engagement
  • Strong stakeholder management, ensuring alignment across key domains to define and validate brand marketing initiatives and programs
  • Experience in marketing leadership roles with a track record of developing and leading diverse teams across multiple geographies
  • Experience in managing a creative team and working with creative agencies
  • The ability to be a connector and an aggregator and work well in highly matrixed environments
  • The ability to be self-motivated, energetic and a data-driven marketer with a passion of building high performing teams
  • The ability to excel in a fast paced environment and embrace change and ambiguity
  • Results and an impact oriented approach
  • FinTech/SaaS background would be an advantage but is not essential
  • The ability to travel, to engage and connect with your team and stakeholders
  • Most importantly, you are a builder and not a maintainer
  • 10+ years of experience in Brand Marketing, Content Marketing, or a related field, with at least 3 years in a leadership role
  • Proven track record of building and executing successful brand and content strategies, ideally within a high-growth and fast-paced environment
  • Strong understanding of brand positioning, creative execution, and digital marketing channels
  • Excellent project management skills with the ability to oversee multiple projects, manage timelines, and allocate resources effectively
  • Deep understanding of SEO principles and experience managing SEO-focused teams
  • Exceptional leadership and team management skills, with a passion for fostering talent and driving cross-functional collaboration
  • Data-driven and results-oriented, with experience analyzing and optimizing brand and content marketing performance

Responsibilities

  • Leading the evolution and activation of the Pleo brand, positioning it uniquely in the market by developing long-term brand growth strategies focused on driving awareness, affinity, and trust
  • Developing and implementing high-impact brand campaigns that increase brand visibility, drive engagement, and establish Pleo as an industry leader. You’ll oversee digital and offline brand activations, ensuring they align with company objectives and are executed on time and within budget
  • Overseeing Pleo's in-house creative talent, fostering an innovation environment, and ensuring high-quality outputs across all projects, including visuals, videos, and branded content, to support various campaigns and brand needs
  • Collaborating cross-functionally (with teams such as Product, Sales and Customer Success) to ensure brand impact and consistency as part of the strategic needs of the business
  • Leading the Content Marketing team and strategy, defining the main company narratives and themes to support business objectives and driving organic traffic and conversion
  • Ensuring content quality, consistency, and relevance across channels, from blogs and whitepapers to webinars and podcasts
  • Overseeing our customer education efforts, defining an approach to educate customers at scale through content initiatives
  • Managing the SEO team, developing and implementing strategies that optimise Pleo's online visibility and drive organic growth. Ensure SEO best practices are applied across all content initiatives, partnering with product and engineering teams to improve technical SEO
  • Driving external partnerships that elevate Pleo’s brand reach, working with agencies and freelancers to expand capabilities as needed

FAQs

Do we support remote work?

Yes, we support remote work in a hybrid format, with a minimum of 3 days per week in the office for our Marketing team.

Do we offer health insurance?

Yes, we provide private health insurance to ensure you’re fit in body and mind to do your best work.

What is the vacation policy?

In most locations, we offer 25 days of holiday plus your public holidays. Additionally, there is an option to purchase 5 extra days of holiday through a salary sacrifice.

What kind of professional development opportunities do we offer?

We provide access to LinkedIn Learning to help you acquire new skills, stay updated on industry trends, and fuel your personal and professional development continuously.

Is parental leave offered?

Yes, we offer paid parental leave to support families and ensure that employees do not have to compromise their family life due to work commitments.

What are the core values of Pleo?

Our core values are: 1) Champion the customer, addressing real pain points businesses face; 2) Succeed as a team, highlighting the strength in diversity and trust; 3) Make it happen, by taking bold decisions and executing them; and 4) Build to scale, creating lasting solutions for today’s challenges while anticipating tomorrow's needs.

How long has Pleo been in operation?

Pleo was founded in Copenhagen, Denmark, in 2015 and has since grown to serve over 37,000 businesses across multiple markets.

What is the main focus of the Director of Brand & Content Marketing role?

The main focus is to lead the evolution and activation of the Pleo brand, develop and implement impactful brand campaigns, oversee creative outputs, and manage the Content Marketing team to ensure messaging resonates with our audiences.

What qualifications are required for this role?

Candidates should have 10+ years of experience in Brand Marketing or related fields, with at least 3 years in a leadership role, a proven track record in brand and content strategies, strong project management skills, and exceptional leadership abilities.

Will travel be required for this position?

Yes, the role may require travel to engage and connect with your team and stakeholders.

Are there opportunities for team-building and social activities?

Yes, at Pleo, we promote a collaborative and inclusive workplace culture that often includes team-building activities and social events to strengthen team dynamics.

How does Pleo encourage diversity in its hiring process?

Pleo is committed to creating a workplace that reflects the diversity of the world around us and encourages individuals from all backgrounds to apply, regardless of various identities and experiences.

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Pleo

Smart company cards. Automated expense reports. Out-of-pocket expenses. One solution for all your company spending.

Finance
Industry
501-1000
Employees
2015
Founded Year

Mission & Purpose

Pleo is a company that provides expense management and company card solutions for businesses. Their ultimate goal is to simplify and automate expense management processes, making it easier for businesses to handle expenses and financial transactions. Pleo's purpose revolves around offering a user-friendly platform and business cards that enable employees to make company purchases conveniently, while also providing businesses with real-time expense tracking and control. Through their services, they aim to improve financial transparency, enhance efficiency, and empower businesses to manage their expenses effectively, ultimately facilitating smoother financial operations for companies of all sizes.

Benefits

  • Healthcare provider in your country

  • 25 days leave

  • Flexible working hours: agree with your manager + block out your calendar

  • Wellbeing days when you need them

  • 24 weeks fully paid parental leave for primary caregiver