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Director of Marketing

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Tripadvisor

2mo ago

  • Job
    Full-time
    Senior Level
  • Marketing
    Business, Operations & Strategy
  • London

AI generated summary

  • You have 3+ years as a Marketing Director in SaaS, strong leadership, data-driven decision-making, digital marketing expertise, project management skills, and thrive in fast-paced, ambiguous environments.
  • You will lead marketing strategies, manage a team, execute campaigns, analyze trends, create content, and represent the brand at events while collaborating across departments and managing the budget.

Requirements

  • Over 3 years of experience in a Marketing Director role within the SaaS industry.
  • Proven success in driving effective marketing strategies and campaigns in a technology/SaaS environment.
  • Strong leadership skills with a track record of managing and mentoring marketing teams. You have 5+ years of people management experience, know how to create a trusting environment by providing ongoing constructive, actionable feedback for your team, and foster an open climate for communication.
  • Deep understanding of SaaS business models, target markets, and customer personas.
  • Strategic thinker with the ability to translate vision into actionable marketing plans.
  • Excellent project management skills to handle multiple initiatives and stakeholders.
  • You have a data-driven mindset, can analyse marketing metrics, and make data-backed decisions. You let data win arguments and are comfortable pulling your data across multiple platforms.
  • Experience in a “Scale up” business.
  • Proficiency in digital marketing, demand generation, and marketing automation platforms.
  • You have exceptional communication and presentation skills. You’re equally comfortable operating at 10,000 feet and 1 foot, not hesitating to get in the weeds and operate at the lowest level of detail, but just as comfortable thinking long-term and inspiring a team.
  • You have strong organisational skills and attention to detail. You roll up your sleeves and do whatever it takes to make things successful.
  • Up-to-date knowledge of SaaS and technology industry trends.
  • Unafraid of ambiguity, you thrive in rapid change and learning in ambiguous startup environments.
  • You are accountable for leading the outcome and positively shaping our most important metrics. You have experience leading projects, hitting goals, and succeeding in a team environment.

Responsibilities

  • Develop and implement comprehensive marketing strategies, including branding, positioning, messaging, and go-to-market plans.
  • Collaborate with Sales, Product, and other Leadership team members to align marketing initiatives with business objectives and growth targets.
  • Lead, manage, and mentor a high-performing marketing team, providing leadership, guidance, and opportunities for professional development.
  • Design and execute demand generation campaigns to drive customer acquisition, engagement, and retention.
  • Build networks within the wider Viator and Tripadvisor businesses to gain traction and support.
  • Oversee multi-channel marketing campaigns, including digital marketing, content marketing, events, webinars, and more.
  • Bring offline customers online.
  • Analyse market trends, competitive landscape, and customer insights to refine and adjust marketing strategies.
  • Develop compelling marketing content, collateral, and presentations.
  • Drive thought leadership initiatives, including whitepapers, industry reports, and relevant speaking engagements.
  • Manage the marketing budget, allocating resources effectively to maximise ROI.
  • Collaborate with external agencies, partners, and vendors to enhance marketing efforts and expand reach.
  • Represent Bókun at industry events and be a brand spokesperson.
  • Monitor and report on key marketing performance metrics and KPIs.
  • Stay abreast of industry trends, emerging technologies, and best practices to ensure a competitive edge.
  • Be willing to travel for industry events, company and customer meetings (at least 20% of the time).

FAQs

What is the location of the Director of Marketing position?

The job is likely based at Bókun's headquarters, but specific details about the location are not provided in the job description.

What are the primary responsibilities of the Director of Marketing?

The Director of Marketing will develop and implement comprehensive marketing strategies, lead a marketing team, execute demand generation campaigns, manage the marketing budget, and collaborate with cross-functional teams, among other responsibilities.

What qualifications are required for this position?

Candidates should have over 3 years of experience in a Marketing Director role within the SaaS industry, strong leadership skills, and proficiency in digital marketing and marketing automation platforms, among other qualifications.

Is travel required for this role?

Yes, the role requires travel for industry events, company, and customer meetings, with an expectation of at least 20% travel time.

What kind of professional development opportunities will be available?

The position involves managing and mentoring a high-performing marketing team, providing leadership and guidance, which may include opportunities for professional development.

What type of company culture does Bókun promote?

Bókun operates with the agility of a startup while being supported by the stability of a publicly traded company, emphasizing collaboration and innovation within a strategic marketing framework.

How will marketing strategies be aligned with business objectives?

The Director of Marketing will collaborate with Sales, Product, and other Leadership team members to ensure marketing initiatives are in sync with business goals and growth targets.

Are there opportunities for external representation of the brand?

Yes, the Director of Marketing will represent Bókun at industry events and act as a brand spokesperson.

What is the expected level of communication skills for this role?

Exceptional communication and presentation skills are required, with the ability to operate at both strategic and detailed levels.

What key metrics will the Director of Marketing be responsible for monitoring?

The Director will monitor and report on key marketing performance metrics and KPIs to assess the effectiveness of marketing strategies.

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Tripadvisor

Technology
Industry
1001-5000
Employees
2000
Founded Year

Mission & Purpose

Tripadvisor is a global company that operates a prominent online platform dedicated to travel and tourism. Their core function revolves around providing a comprehensive resource for travellers, offering user-generated reviews and ratings of hotels, restaurants, attractions, and travel experiences worldwide. The ultimate aim of Tripadvisor is to empower individuals with valuable insights and recommendations, enabling them to plan and make informed decisions for their journeys, while fostering a global community of travellers who share their authentic experiences to guide others in discovering exceptional destinations and experiences around the world.