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Director Strategy & Comms Planning (Mensch) Google

  • Job
    Full-time
    Senior Level
  • Marketing
    Business, Operations & Strategy
  • Hamburg

AI generated summary

  • You should have a degree in marketing or related fields, 7+ years in strategic planning, success in media strategies, strong communication skills, leadership experience, and fluent in German and English.
  • You will develop holistic communication strategies, translate them into actionable plans, analyze market trends, establish KPIs, collaborate with teams, and build client relationships to drive growth.

Requirements

  • Akademischer Abschluss in Werbung, Marketing, Betriebswirtschaft, Kommunikation oder einem verwandten Bereich
  • Mindestens 7 Jahre Erfahrung in einer strategischen Planungsfunktion, idealerweise in einer Medienagentur oder einem Markenmarketingteam
  • Nachweisbare Erfolge in der Entwicklung und Umsetzung von Medienstrategien, einschließlich Offline und Online Medien
  • Tiefes Verständnis der Medienplanungsprinzipien, Forschungsmethoden und relevanter Messinstrumente
  • Hervorragende Kommunikations-, Präsentations- und Sozialkompetenz mit der Fähigkeit, komplexe Ideen sowohl internen als auch externen Stakeholdern klar zu vermitteln
  • Sehr gute Deutsch- und Englischkenntnisse
  • Erfahrung in der Führung, Betreuung und Entwicklung jüngerer Teammitglieder:innen

Responsibilities

  • Entwicklung von Strategien auf Basis eines ganzheitlichen Paid-Owned-Earned-Ansatzes
  • Übersetzung von Strategien in Kommunikationspläne, die klare Ziele, Zielgruppen und Botschaften definieren und deren effektive Vermittlung über verschiedene Medienkanäle sicherstellen
  • Analyse von Markt- und Mediatrends sowie Wettbewerbern zur Entwicklung effektiver Kommunikationsstrategien
  • Erstellung und Pflege eines Frameworks zur Festlegung und Messung von KPIs für Kommunikationsaktivitäten
  • Enge Zusammenarbeit mit funktionsübergreifenden Teams, um messbare Ergebnisse zu erzielen und kreative Kampagnen nahtlos in Mediapläne zu integrieren
  • Aufbau und Pflege enger Beziehungen zu Kunden, um deren geschäftliche Anforderungen zu verstehen und proaktiv Wachstumschancen zu identifizieren

FAQs

What is the main responsibility of the Director Strategy & Comms Planning at Google?

The main responsibility is to develop insight-based communications strategies that contribute to the business success of Google and ensure the effectiveness of communication and media campaigns.

What is the required experience for this position?

Candidates must have at least 7 years of experience in a strategic planning role, ideally within a media agency or a brand marketing team.

What educational background is preferred for this role?

A degree in advertising, marketing, business administration, communication, or a related field is preferred.

What kind of work environment does the position offer?

The position offers a hybrid work environment with 60% remote work alongside in-office collaboration.

How many vacation days are included with this position?

Employees receive 30 vacation days plus an additional flexible day, and December 24th and 31st are also non-working days.

What support is available for professional development?

The company offers a variety of training opportunities for employees who wish to further their education and skills.

What languages are required for this role?

Very good German and English language skills are required.

How does the company support employee well-being?

The company supports employee well-being with various subsidies and benefits to enhance their overall experience.

Are there opportunities for team building and social events?

Yes, the company hosts memorable events such as summer parties, Christmas celebrations, and other highlights.

What is the company’s approach to individuality in the workplace?

The company values and promotes individuality among its employees, encouraging them to express their unique styles whether in clothing or personal expression.

We are EssenceMediacom. GroupM’s newest and largest agency, committed to delivering marketing breakthroughs for brands.

Marketing & Advertising
Industry
5001-10,000
Employees
1986
Founded Year

Mission & Purpose

Hello. We are EssenceMediacom. GroupM’s newest and largest agency, committed to delivering marketing breakthroughs for brands. We have disrupted the old models across media, creative, innovation and analytics to find new opportunities for advertisers and deliver truly integrated media solutions. Born out of two pioneering agencies, EssenceMediacom fuses Essence’s performance, data, analytics and creative technology DNA with MediaCom’s scaled multichannel audience planning and strategic media expertise. Our ‘breakthrough’ ambition is underpinned by our commitment to ‘continuous learning’. We aim to ensure our people fulfil their potential by investing their whole-person wellbeing, careers and capabilities, which in turn helps grow our clients’ businesses. With 10,000 people across 120 offices in 96 markets, we are one of the world’s leading communications specialists with billings of more than US$22 billion (Source: COMvergence, 2022). Our global client roster includes adidas, Coca-Cola (TCCC), Dell, Google, Hasbro, Mars, NBC Universal, P&G, Richemont, Shell, Sony and Uber.