E-Commerce Project Manager

Universal Music Group

2mo ago

Applications are closed

Job
Full-time
Mid Level
Business, Operations & Strategy
London

Requirements

Be Commercial:
Execute Bravado E-commerce strategies for Bravado artists
Be abreast of developments in the E-commerce area, particularly with regards to other artist store offerings, but in addition, good retailing practice outside of the music industry
Be Organised:
Keep a calendar of upcoming launches, and follow up with all the necessary teams before, during, and after launches
Day to day management of Bravado artist E-commerce stores, monitoring sales, stock, and merchandising accordingly
Delivering sales, stock, and profitability reporting to line and senior management teams when requested
Reporting of sales trends and store activity to Brand Managers and artist management
Plan and schedule asset creation to support marketing activity for every launch
Be Collaborative:
Work closely with internal Bravado teams, from Brand Management to Production, to execute artists’ e-Commerce campaigns that drive revenue whilst offering a good customer experience on their webstore.
Work closely with UK E-commerce team to ensure products are set up with accurate product pricing and spec, images sourced, and products are kept in stock to maximise sales potential.
Work with UK E-commerce Inventory & Logistics Managers to ensure products are kept in stock to maximise sales potential throughout product life.
Coordinating with the CRM teams to ensure representation of merchandise offering alongside other UK UMG label activity.
Coordinating album and merchandise campaigns with UK Ecomm team and wider label Repertoire Owners (ROs) to ensure that Bravado product is launched where possible in line with physical album pre-orders.
Work with the central e-CRM team and Label/RO Commercial and Marketing departments/contacts to ensure that e-Commerce initiatives are integrated into all marketing/CRM activities.
Work with Ecommerce Director to provide campaign reporting, forecasting, and pro-actively identify revenue opportunities.
Work with Commercial Affairs to ensure that Bravado campaigns are coordinated with wider international teams when appropriate.
Ensure campaigns are delivered effectively, monitored against KPIs and adjusted to maximise ROI accordingly.
Manage relationships with key partners in the e-Commerce space, notably Bravado Brand Managers, UK eComm team (store managers and Operations team) and Bravado finance teams, Bravado production and artist managers.
Person Specification:
Necessary:
Genuine interest in music and/or music industry.
Commercial & analytical approach to business, focused on delivering results in line with overall store targets.
Comprehensive understanding of digital and commercial marketing opportunities.
Proficient in Adobe Photoshop (or equivalent) including resizing images, and basic editing skills.
Ability to work with multiple stakeholders across Bravado and UMG and across international territories.
Ability to liaise with third parties, initiate and fulfil initiatives in a proactive manner.
An interest in consumer insight and the impact on product offerings.
Excellent communication skills, both verbal and written.
Strong track history of using CRM activity to drive E-comm sales.
Ability to work under pressure and to strict deadlines on multiple projects.
Ability to multitask & prioritise.
Knowledge of Microsoft Excel and full office suite or equivalent.
A real team player who can also work under their own initiative.
Desirable:
Experience of merchandising and live music structure
Experience with project management tools (Monday.com specifically)
Experience of E-comm in a fashion brand setting
Knowledge of record label process
E-commerce/Retail experience including fulfilment operations
Platform experience, ideally as Shopify, Amazon Marketplace & FBA, or Gatsby or equivalent
Experience of E-comm led product marketing strategies

Responsibilities

This role presents a fantastic opportunity for an ambitious E-commerce or Marketing professional to join the world's largest merchandise company, Bravado. With responsibility for helping to drive the ambitious eCommerce growth targets of Bravado UK, you will be part of a team delivering focused, profitable and innovative E-commerce strategies that grow both top line and bottom line. This role is designed to support the E-Commerce Director in creating incremental business for Bravado artists, in line with UMG eComm best practice and process.
As E-commerce Project Manager you'll use your commercial, merchandising, marketing and optimisation experience to formulate & execute D2C strategies to drive store awareness, traffic & conversions; whilst also enhancing the customer experience for Bravado's artists and brands. Candidates should be extremely organised and level-headed.

FAQs

What is the primary focus of the E-Commerce Project Manager role at Universal Music?

The primary focus of the E-Commerce Project Manager role is to drive profitable and innovative E-commerce strategies for Bravado UK, aimed at meeting ambitious growth targets and enhancing the customer experience for Bravado's artists and brands.

What skills and experiences are necessary for this position?

Necessary skills and experiences include a genuine interest in music, a commercial and analytical approach to business, comprehensive understanding of digital marketing opportunities, proficiency in Adobe Photoshop, excellent communication skills, and the ability to multitask and prioritize under pressure.

Are there any desirable qualifications for this role?

Yes, desirable qualifications include experience in merchandising and live music structure, experience with project management tools such as Monday.com, E-commerce experience in a fashion brand setting, knowledge of record label processes, and familiarity with platforms like Shopify or Amazon Marketplace.

What kind of team environment does Universal Music promote?

Universal Music promotes a collaborative and inclusive team environment that values diversity of thought, welcomes applicants from various backgrounds, and is committed to making adjustments to support employees with different needs and working styles.

What specific responsibilities does the E-Commerce Project Manager have regarding product launches?

Responsibilities include managing a calendar of upcoming launches, coordinating with necessary teams before, during, and after launches, and ensuring the timely delivery of sales, stock, and profitability reports to management.

What tools and software should candidates be familiar with for this role?

Candidates should be knowledgeable in Microsoft Excel and the full office suite, with proficiency in Adobe Photoshop or equivalent tools, and experience with project management software, specifically Monday.com.

What benefits does Universal Music offer to employees in this position?

Universal Music offers various benefits, including a group personal pension scheme, private medical insurance, 25 paid days of annual leave, interest-free season ticket loans, dental and travel insurance options, a cycle to work scheme, subsidized gym membership, and employee discounts.

How does this role contribute to the overall E-commerce strategy at Universal Music?

This role supports the E-Commerce Director in executing strategies to drive store awareness, traffic, and conversions, while also monitoring sales trends and collaborating with internal teams to optimize marketing and CRM activities for products.

Is this position suitable for candidates with experience in sectors other than music?

Yes, while a genuine interest in music is necessary, experience in E-commerce and retail from other sectors is welcomed, particularly if it aligns with the commercial and analytical skills required.

Will the E-Commerce Project Manager be expected to interact with third parties?

Yes, the E-Commerce Project Manager will need to liaise with third parties, initiate and fulfill initiatives proactively, and maintain relationships with key partners in the E-commerce space.

Universal Music Group

We are Universal Music Group, the world’s leading music company.

Entertainment & Media

Industry

5001-10,000

Employees

1934

Founded Year

Mission & Purpose

Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content in more than 60 countries. Featuring the most comprehensive catalog of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans. Universal Music Group's labels include A&M Records, Astralwerks, Blue Note Records, Capitol Christian Music Group, Capitol Records, Capitol Records Nashville, Caroline, Decca, Def Jam Recordings, Deutsche Grammophon, Disa, Emarcy, EMI Records Nashville, Fonovisa, Geffen Records, Harvest, Interscope Records, Island Records, Machete Music, MCA Nashville, Mercury Nashville, Mercury Records, Motown Records, Polydor Records, Republic Records, Universal Music Latino, Verve Label Group, Virgin Records, Virgin EMI Records, as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. UMG's catalog is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). UMG also includes Universal Music Publishing Group, one of the industry's premier music publishing operations worldwide and Bravado, the leading provider of consumer, lifestyle and branding services to recording artists and entertainment brands around the world. Universal Music Group is a Vivendi company.