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Ecom Art Director

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Burberry

3mo ago

  • Job
    Full-time
    Senior & Expert Level
  • Design
    Creative Arts & Fashion
  • London

AI generated summary

  • You need luxury fashion experience, art direction in e-commerce, strong market understanding, excellent communication skills, design expertise, creativity, and knowledge of current trends.
  • You will lead art direction for E-Commerce, manage shoots, develop style guides, research trends, collaborate with teams, and ensure high-standard visuals while inspiring the digital Photostudio team.

Requirements

  • Proven creative experience working in luxury fashion production and/or design environments.
  • A depth of experience in Art Direction within luxury E-Commerce
  • Extensive experience working for a global brand, understanding of different market needs.
  • Strong relationships with photographers/stylists/hair and make up artists etc.
  • Excellent verbal, visual and written communication skills.
  • Highly proficient in design, typography, retouching, video and motion a plus, using Adobe Creative Suite.
  • Detail orientated and well organized with the ability to multitask and meet tight deadlines.
  • Positive and collaborative attitude, with own team, wider organisation and external collaborators.
  • A deep passion for branding, content & creative storytelling.
  • Strong artistic and creative abilities, with a keen eye for design and typography.
  • Knowledge of current fashion trends and an understanding of how to translate them into brand visuals.
  • Strong creative POV with an understanding of business objectives.

Responsibilities

  • Oversee, lead and inspire the art direction within the Burberry E-Commerce Photostudio for .com usage as well as supporting other Digital projects from time to time.
  • Work across fashion model, stills and video shoots.
  • Lead on end-to-end visual management, from concept to final image delivery.
  • Lead testing initiatives to continuously evolve the image proposition for .com according to customer and business needs.
  • Clearly articulate visual direction and ideas to relevant stakeholders.
  • Collaborate closely with production & post-production to ensure timely delivery of assets to site.
  • Develop & implement style guides for fashion model and still life categories.
  • Develop and maintain relationships with photographers, styling and freelance art directors.
  • Develop the E-Commerce image strategy to ensure we deliver visual content to the highest standard, aligned to wider creative direction.
  • Research, conceptualise and execute assigned brand initiatives.
  • Provide leadership, inspiration, guidance, support and direction for the digital Photostudio team.
  • Manage multiple projects & live photography sets.
  • Stay updated on competitor activities, and emerging talents to continually innovate and elevate our content offerings and incorporate them into our brand's visual language.
  • Developing and maintaining a consistent brand image across all visual touchpoints, reflecting the brand's strong visual identity.

FAQs

What is the main purpose of the Ecom Art Director role at Burberry?

The main purpose of the Ecom Art Director role is to develop and oversee Burberry’s E-Commerce imagery execution within the in-house Photostudio, ensuring that the visual aesthetics align with the brand and achieve commercial impact across all E-Commerce assets.

What kind of projects will the Ecom Art Director be involved with?

The Ecom Art Director will be involved with fashion model, stills, and video shoots, overseeing the entire visual management process from concept to final image delivery.

What skills are required for this position?

Required skills include proven creative experience in luxury fashion production, strong art direction experience in luxury E-Commerce, proficiency in Adobe Creative Suite, excellent communication abilities, strong organizational skills, and a deep passion for branding and creative storytelling.

Will the Ecom Art Director work with external collaborators?

Yes, the Ecom Art Director will develop and maintain relationships with photographers, stylists, hair and make-up artists, and other external collaborators.

What is expected in terms of leadership from the Ecom Art Director?

The Ecom Art Director is expected to provide leadership, inspiration, guidance, support, and direction to the digital Photostudio team while managing multiple projects and live photography sets.

How does this role contribute to Burberry's brand image?

This role contributes to Burberry's brand image by developing and maintaining a consistent visual identity across all touchpoints, reflecting the brand's strong values and aesthetics.

What kind of environment does Burberry promote for its creative teams?

Burberry promotes an environment for creative minds from diverse backgrounds to thrive, emphasizing a wide range of skills and experiences that foster creativity and innovation.

Is experience in managing projects a necessary qualification for this role?

Yes, experience in managing multiple projects and tight deadlines is a necessary qualification for the Ecom Art Director role.

How important is knowledge of fashion trends for this position?

Very important; the Ecom Art Director should have knowledge of current fashion trends and an understanding of how to translate them into effective brand visuals.

Will the Ecom Art Director be involved in developing style guides?

Yes, the Ecom Art Director will be responsible for developing and implementing style guides for fashion model and still life categories.

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Burberry

Fashion & Arts
Industry
10,001+
Employees
1856
Founded Year

Mission & Purpose

Born from innovation, Burberry is a global luxury brand with a rich British heritage. Founded in 1856, our brand is underpinned by our founder’s passion for the outdoors. Thomas Burberry invented the innovative rain-ready fabric gabardine to protect explorers from the elements. In doing so, he created the foundation for the iconic Burberry trench coat, which remains core to the business even today. Guided by our history of exploration and our shared belief that ‘creativity opens spaces’, our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. As a values-driven brand, we are committed to creating the next generation of sustainable luxury and believe that diversity, equity and inclusion are essential to fulfilling our purpose. Fostering an inclusive culture where differences are valued and embraced enables us to be more creative, engaged and make a more meaningful contribution to the world around us.