Logo of Huzzle

Home

Matches

Explore

Manage

Educational Content & Marketing Manager - Italy

image

Twinkl

Jan 4

  • Job
    Full-time
    Senior Level
  • Marketing
    Education & Teaching
  • Rome
    Remote

AI generated summary

  • You need knowledge of the Italian education market, teaching experience, entrepreneurial mindset, strong decision-making, leadership skills, marketing mastery, and a passion for education.
  • You will conduct market research, build educator relationships, lead a team, develop marketing strategies, execute campaigns, analyze data, and drive growth while achieving revenue and acquisition goals.

Requirements

  • Thorough knowledge of the Italian education market and customer needs.
  • Experience teaching in a public state school.
  • Entrepreneurial mindset with a proactive approach to problem-solving.
  • Strong decision-making skills and ability to seize opportunities.
  • Commercial acumen with a strategic mindset and risk-taking ability.
  • Excellent leadership and team management skills, with the ability to inspire and motivate teams to achieve excellence.
  • Highly organised with a focus on execution and results.
  • Mastery in marketing and social media, with a focus on increasing brand engagement and driving user acquisition.
  • Passion for education and a commitment to Twinkl's mission of supporting those who teach.

Responsibilities

  • Demonstrate a deep understanding of the education landscape and the evolving needs of educators and learners.
  • Forge strong relationships with decision-makers and educators across the country, positioning Twinkl as the go-to resource provider.
  • Conduct comprehensive market research, competitor analysis, and gather insights into the local education sector.
  • Lead the development and improvement of resources designed for educators' specific careers.
  • Lead a team, motivating them to excel and encouraging innovation and teamwork.
  • Use your entrepreneurial mindset to find new opportunities, lead important projects, and drive Twinkl's growth forward.
  • Develop and implement marketing strategies to increase brand awareness and customer engagement.
  • Plan and execute marketing campaigns across various channels to reach target audiences effectively.
  • Build relationships with local organisations and influencers to broaden our brand's reach and credibility in the market.
  • Strategically highlight Twinkl's products to align with educators' needs.
  • Analyse marketing data to assess campaign success and refine strategies as needed.
  • Achieve revenue targets, new customer acquisition goals, and other key performance indicators.
  • Monitor market trends, identify opportunities, and make data-driven decisions to drive growth.
  • Provide regular reporting on market performance and progress towards business objectives.

FAQs

Where is the location for this job?

The position is 100% remote, but candidates must permanently live in Italy and have the right to work without restrictions.

What is the pay rate for this position?

The pay rate for this role is between 16-20 EUR per hour.

What is the duration of the contract?

The initial contract is for 12 months, with a high likelihood of extension, although there are no guarantees.

What are the working hours for this role?

The working hours for this position are 37.5 hours per week.

Who is the hiring manager for this position?

The hiring manager for this role is Charlotte Matthams.

What qualifications are required for this role?

Candidates should have thorough knowledge of the Italian education market, experience teaching in a public state school, and strong leadership and marketing skills.

What are the key responsibilities of the Educational Content & Marketing Manager?

Key responsibilities include educational leadership, product development, marketing and brand awareness, and business growth and performance metrics.

Is this position a full-time role?

Yes, this position requires a commitment of 37.5 hours per week, which is considered full-time.

Will I be responsible for my own taxes?

Yes, as a self-employed contractor, you will be responsible for your own taxes.

Does Twinkl support professional development for educators?

Yes, Twinkl is committed to educators' ongoing professional development and strives to provide resources that empower educators.

image

Twinkl

We help those who teach.

Education
Industry
201-500
Employees
2010
Founded Year

Mission & Purpose

Twinkl is an educational publishing company that provides online teaching resources and materials for educators, parents, and students. They offer a vast library of printable worksheets, lesson plans, interactive activities, and educational games covering various subjects and grade levels. Twinkl's ultimate mission is to support and inspire educators and learners worldwide by providing high-quality, accessible, and engaging educational resources that enhance teaching and learning experiences. Their purpose lies in promoting educational excellence and fostering a love for learning, helping educators deliver effective and enjoyable lessons while enabling students to reach their full potential. Twinkl aims to be a trusted partner for educators, schools, and parents, facilitating a positive and inclusive learning environment that empowers students to thrive academically and grow as curious and confident individuals.