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EMEA Marketing Manager - Advanced Surgery

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Baxter International Inc.

2mo ago

  • Job
    Full-time
    Senior Level
  • Marketing
    Healthcare
  • Rome

AI generated summary

  • You need experience in marketing, preferably in medical devices; creativity, strong communication, digital savvy, market research skills, planning ability, and analytical expertise.
  • You will manage marketing strategy, develop promotional content, collaborate with local teams, analyze performance, coordinate KOL-driven events, and maintain internal tools and budgets across the EMEA region.

Requirements

  • Proven experience in a Marketing role, ideally within the medical device or pharma industry, will be required. Previous experience in sales would be desirable.
  • Strong sense of creativity, imagination, and innovation.
  • Excellent interpersonal skills, communication, with the ability to collaborate with other departments.
  • Good knowledge in digital tools, with a passion for staying on top of trends.
  • Experience with market assessments, market trend, and market research.
  • Strong planning capabilities and capacity to work on medium/long term in a structured way.
  • Analytical mind and understanding of website analytics and Marketing tools.

Responsibilities

  • Establish, implement, manage and coordinate EMEA marketing Strategy and Plans for EMEA Baxter Advanced Surgery.
  • Evaluate market potential, gather competitive intelligence, and identify specific segments and healthcare professionals where we should prioritize our efforts.
  • Coordinate and develop promotional material, content for Baxter Advanced Surgery's commercial activity and other forms of communication, maintaining consistent brand messaging across focus surgical specialties, channels and geographies.
  • Collaborate with external agencies, writers, marketers, and other partners to maintain Baxter presence.
  • Cooperate with local marketing teams to brainstorm new and innovative growth strategies and marketing initiatives, giving awareness of Best Practices to scale up to other countries.
  • Prepare reports and analytics on the overall performance of various initiatives and consumer behaviors and trends and implement research into market potential and competitive intelligence.
  • Create and maintain an accurate EMEA calendar of events to deliver targeted content while monitoring budget (including Roadshows, workshops, wetlabs in META/CEEI).
  • Maintain internal tools updated, all in alignment with Corporate and Divisional Strategies.
  • Drive KOL collaboration across the EMEA region with particular focus on:
  • Coordinate and organize KOL driven local events in WEU, CEEI and META
  • Organize and coordinate Cross border KOL driven events
  • Ensure a balanced engagement, by driving activities also involving CEEI and META KOLs

FAQs

What is the primary responsibility of the EMEA Marketing Manager - Advanced Surgery?

The primary responsibility is to establish, implement, manage, and coordinate the EMEA marketing strategy and plans for Baxter Advanced Surgery.

What type of experience is required for this position?

Proven experience in a marketing role, ideally within the medical device or pharma industry, is required. Previous experience in sales is also desirable.

Is this position focused on a specific region?

Yes, this position is focused on the EMEA (Europe, Middle East, and Africa) region.

Will the EMEA Marketing Manager work with external partners?

Yes, the manager will collaborate with external agencies, writers, marketers, and other partners to maintain Baxter’s presence.

What kind of skills are important for this role?

Important skills include creativity, excellent interpersonal and communication abilities, knowledge of digital tools, experience in market assessments, strong planning capabilities, and analytical skills.

How does Baxter support work-life balance for its employees?

Baxter places high importance on work-life balance and has received the Family Responsible Certificate efr, which reflects its commitment to this balance.

What benefits does Baxter offer to its employees?

Baxter offers a competitive total compensation package, professional development opportunities, flexible benefits like childcare vouchers and employee discounts, and a commitment to diversity and inclusion.

Does Baxter provide accommodations for individuals with disabilities?

Yes, Baxter is committed to working with and providing reasonable accommodations to individuals with disabilities globally.

How does Baxter relate to its mission regarding saving lives?

Baxter's mission is deeply connected to saving and sustaining lives, and all roles contribute to improving outcomes for patients around the world.

Are there opportunities for growth and professional development in this role?

Yes, Baxter offers professional development opportunities for employees to grow within the company.

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Baxter International Inc.

Saving and Sustaining Lives

Science & Healthcare
Industry
10,001+
Employees
1931
Founded Year

Mission & Purpose

For nearly a century, we have delivered on our commitment to saving and sustaining the lives of patients, working alongside clinicians and providers around the world. We believe every person — regardless of who they are or where they are from — deserves a chance to live a healthy life, free from illness and full of possibility. At the intersection of progress and purpose is where we are redefining what it means to be a global medtech leader. It is where we are relentlessly pursuing healthcare transformation, fueled by our compassion for patients and providers and the challenges they face. It is where bold ideas meet the promise for meaningful change in the world around us. We are there, at every step of the journey, to help clinicians deliver the best care possible.

Benefits

  • Medical Coverage is available for employees and eligible family members. Employees can choose from a variety of medical plan options, balancing cost and features that best meet their needs.

  • Dental Coverage is offered separately from medical coverage, so employees may elect one without electing the other. Employees have a choice of dental plan options and coverage is also available for eligible family members.

  • Baxter provides Basic Life Insurance, Short-Term Disability, Basic Long-Term Disability and Business Travel Accident insurance at no cost to employees immediately upon hire.

  • Paid Time Off of 20 to 35 days based on length of service. Flexibility to manage your time off and use your days as you choose (vacation, personal, sick all combined into one “pool of days”).

  • Paid Parental Leave provides 12 weeks of paid time off for new mothers and fathers.