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EMEA Marketing Manager (Advanced Surgery)

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Baxter International Inc.

2mo ago

  • Job
    Full-time
    Senior Level
  • Marketing
    Healthcare
  • Madrid

AI generated summary

  • You need marketing experience in medical devices or pharma, creativity, strong communication skills, digital savvy, market research expertise, planning abilities, and analytical skills.
  • You will manage EMEA marketing strategies, coordinate promotional materials, collaborate with teams and KOLs, analyze market trends, and maintain project budgets and schedules.

Requirements

  • Proven experience in a Marketing role, ideally within the medical device or pharma industry, will be required. Previous experience in sales would be desirable.
  • Strong sense of creativity, imagination, and innovation.
  • Excellent interpersonal skills, communication, with the ability to collaborate with other departments.
  • Good knowledge in digital tools, with a passion for staying on top of trends.
  • Experience with market assessments, market trend, and market research.
  • Strong planning capabilities and capacity to work on medium/long term in a structured way.
  • Analytical mind and understanding of website analytics and Marketing tools.

Responsibilities

  • Establish, implement, manage and coordinate EMEA marketing Strategy and Plans for EMEA Baxter Advanced Surgery.
  • Evaluate market potential, gather competitive intelligence, and identify specific segments and healthcare professionals where we should prioritize our efforts.
  • Coordinate and develop promotional material, content for Baxter Advanced Surgery's commercial activity and other forms of communication, maintaining consistent brand messaging across focus surgical specialties, channels and geographies.
  • Collaborate with external agencies, writers, marketers, and other partners to maintain Baxter presence.
  • Cooperate with local marketing teams to brainstorm new and innovative growth strategies and marketing initiatives, giving awareness of Best Practices to scale up to other countries.
  • Prepare reports and analytics on the overall performance of various initiatives and consumer behaviors and trends and implement research into market potential and competitive intelligence.
  • Create and maintain an accurate EMEA calendar of events to deliver targeted content while monitoring budget (including Roadshows, workshops, wetlabs in META/CEEI).
  • Maintain internal tools updated, all in alignment with Corporate and Divisional Strategies.
  • Drive KOL collaboration across the EMEA region with particular focus on:
  • Coordinate and organize KOL driven local events in WEU, CEEI and META
  • Organize and coordinate Cross border KOL driven events
  • Ensure a balanced engagement, by driving activities also involving CEEI and META KOLs

FAQs

What is the primary responsibility of the EMEA Marketing Manager for Advanced Surgery?

The primary responsibility is to establish, implement, manage, and coordinate the EMEA marketing strategy and plans for Baxter Advanced Surgery, ensuring effective promotion of the brand across all channels.

What qualifications are required for this position?

The position requires proven experience in a marketing role, ideally within the medical device or pharma industry. Previous sales experience and strong interpersonal skills are also desirable.

How does Baxter emphasize its commitment to diversity and inclusion?

Baxter is committed to growing and developing an inclusive and diverse workforce, holding the DIE certificate "Equality in the Workplace" awarded by the Ministry of Health, Social Services, and Equality since 2016.

What types of promotional materials will I be involved in creating?

You will be responsible for coordinating and developing promotional material, content for commercial activities, and other forms of communication while maintaining consistent brand messaging across various surgical specialties and geographies.

Are there opportunities for professional development in this position?

Yes, Baxter offers professional development opportunities as part of its commitment to employee growth.

What is the significance of KOL collaboration in this role?

KOL (Key Opinion Leader) collaboration is critical as it involves organizing local and cross-border KOL-driven events, ensuring balanced engagement across the EMEA region.

What kind of benefits does Baxter offer to its employees?

Baxter provides a competitive total compensation package, flexible benefits including childcare vouchers and employee discounts, and places high importance on work-life balance.

Will I have the chance to work with external agencies?

Yes, the role involves collaboration with external agencies, writers, marketers, and other partners to maintain the Baxter presence in the market.

What digital skills are necessary for this role?

A good knowledge of digital tools and a passion for staying on top of trends are essential for effectively carrying out the responsibilities of the EMEA Marketing Manager.

How is performance evaluated in this position?

Performance will be evaluated through reports and analytics on the overall effectiveness of various marketing initiatives and consumer behavior trends, as well as market assessments.

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Baxter International Inc.

Saving and Sustaining Lives

Science & Healthcare
Industry
10,001+
Employees
1931
Founded Year

Mission & Purpose

For nearly a century, we have delivered on our commitment to saving and sustaining the lives of patients, working alongside clinicians and providers around the world. We believe every person — regardless of who they are or where they are from — deserves a chance to live a healthy life, free from illness and full of possibility. At the intersection of progress and purpose is where we are redefining what it means to be a global medtech leader. It is where we are relentlessly pursuing healthcare transformation, fueled by our compassion for patients and providers and the challenges they face. It is where bold ideas meet the promise for meaningful change in the world around us. We are there, at every step of the journey, to help clinicians deliver the best care possible.

Benefits

  • Medical Coverage is available for employees and eligible family members. Employees can choose from a variety of medical plan options, balancing cost and features that best meet their needs.

  • Dental Coverage is offered separately from medical coverage, so employees may elect one without electing the other. Employees have a choice of dental plan options and coverage is also available for eligible family members.

  • Baxter provides Basic Life Insurance, Short-Term Disability, Basic Long-Term Disability and Business Travel Accident insurance at no cost to employees immediately upon hire.

  • Paid Time Off of 20 to 35 days based on length of service. Flexibility to manage your time off and use your days as you choose (vacation, personal, sick all combined into one “pool of days”).

  • Paid Parental Leave provides 12 weeks of paid time off for new mothers and fathers.