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Executive - Influencer Marketing

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Team pumpkin

1mo ago

  • Job
    Full-time
    Junior Level
  • Customer Relations
    Marketing

AI generated summary

  • You need a Bachelor’s in Marketing/Communications, 1-2 years in influencer/digital marketing, strong social media knowledge, excellent communication skills, and data analysis proficiency.
  • You will manage influencer databases, conduct outreach, coordinate campaigns, prepare performance reports, research market trends, maintain relationships, and analyze competitors' offers.

Requirements

  • Bachelor’s degree in Marketing, Communications, or a related field.
  • 1-2 years of experience in influencer marketing or digital marketing.
  • Strong understanding of social media platforms and influencer dynamics.
  • Excellent communication and interpersonal skills.
  • Proficiency in data analysis and report generation.
  • Ability to manage multiple tasks and work in a fast-paced environment.

Responsibilities

  • Influencer Database Management:
  • Compile and maintain an up-to-date list of influencers, categorizing them by type (Mega, Micro, Macro) for effective outreach.
  • Influencer Outreach:
  • Reach out to identified influencers for potential collaboration on brand campaigns.
  • Campaign Coordination:
  • Assist in coordinating with influencers throughout the execution of campaigns, ensuring clear communication and adherence to timelines.
  • Campaign Reporting:
  • Prepare reports on campaign performance, capturing key metrics and insights for analysis.
  • Market Research:
  • Conduct research on influencers and social media platforms to identify trends and opportunities for collaboration.
  • Relationship Management:
  • Build and maintain positive relationships with influencers and vendors to facilitate smooth campaign execution.
  • Competitive Analysis:
  • Gather and analyze competitive commercial offers from influencers to inform negotiation strategies.

FAQs

What is the primary role of the Executive - Influencer Marketing?

The primary role involves supporting the influencer marketing process by managing influencer outreach, coordination, and reporting.

What kind of influencers will I be working with?

You will be working with various types of influencers categorized as Mega, Micro, and Macro.

What qualifications are required for this position?

A Bachelor’s degree in Marketing, Communications, or a related field, along with 1-2 years of experience in influencer marketing or digital marketing, is required.

How important is social media knowledge for this job?

A strong understanding of social media platforms and influencer dynamics is crucial for effectively managing influencer relationships and campaigns.

What skills are essential for the Executive - Influencer Marketing role?

Essential skills include excellent communication and interpersonal abilities, proficiency in data analysis and report generation, and the ability to manage multiple tasks in a fast-paced environment.

Will I need to conduct market research in this role?

Yes, conducting market research to identify trends and opportunities for collaboration with influencers is part of the job responsibilities.

Is the role focused exclusively on outreach?

No, the role encompasses influencer outreach, campaign coordination, performance reporting, and relationship management.

How will I know if the campaigns are successful?

You will prepare reports on campaign performance that capture key metrics and insights for analysis to determine success.

Is relationship management a part of the job?

Yes, building and maintaining positive relationships with influencers and vendors is a critical aspect of the role.

What tools or software might I use for data analysis and report generation?

While specific tools may vary, proficiency in common data analysis and reporting software or platforms is expected to successfully perform these tasks.

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Team pumpkin

We are the artists using science to help grow your business.

Marketing & Advertising
Industry
201-500
Employees
2012
Founded Year

Mission & Purpose

Team Pumpkin is a digital marketing agency that specialises in providing innovative solutions for brand growth through various online platforms. Their ultimate mission is to help businesses enhance their digital presence and achieve their marketing goals by leveraging data-driven strategies and creative campaigns. The company's purpose is to drive impactful and measurable results for their clients by employing a comprehensive approach to digital marketing, including SEO, social media management, content creation, and analytics. Team Pumpkin aims to be a catalyst for their clients' success, fostering growth and visibility in the competitive digital landscape.