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Fan Engagement Executive

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Formula 1

Aug 19

  • Job
    Full-time
    Mid & Senior Level
  • London
  • Quick Apply

AI generated summary

  • You should have customer marketing experience, sports sector knowledge, data-driven insights, strong communication skills, and a fan-centric mindset to thrive in a fast-paced environment.
  • You will support campaign delivery, manage subscriber lifecycle, create targeted programs, maintain the marketing calendar, track partner obligations, and report campaign insights.

Requirements

  • Experience in a customer marketing role – client or agency side – managing lifecycles
  • Experience in the Sport sector
  • Experience supporting growth (data records and revenue) from a complex database with highly personalised communications
  • Knowledge of delivering insight led engagement campaigns from briefing through to execution and reporting
  • Ability to understand data to drive changes in fan behaviour
  • Able to prioritise workload in a high output environment
  • Able to filter high volumes of information to focus on key insights
  • Working knowledge of communication channels
  • Personable with ability to persuade and influence stakeholders
  • Collaborative communicator in-person and virtually
  • Display self-motivation and a self-starter mentality
  • Fan centric mindset
  • Inquisitive personality and able to draw inspiration and recommendations from external sources

Responsibilities

  • Support the campaign delivery for F1 Unlocked, driving database acquisition and engagement, backed up through analytics and insights.
  • Manage creative process for F1 TV subscriber lifecycle – acquisition, welcome, in-life engagement, churn prevention and winback.
  • Support the delivery of highly personalized, highly targeted programmes that drive revenue back to F1 - F1 Store, F1 Tickets, F1 Authentics, etc.
  • Own the Fan Engagement Marketing Planning Calendar, ensuring it is up to date and shared with key stakeholders.
  • Manage tracking of all licencee and partner contractual obligations.
  • Manage campaign reporting & insight for all activities.

FAQs

What is the primary role of the Fan Engagement Executive?

The primary role of the Fan Engagement Executive is to support the Fan Engagement team at F1 in managing campaigns that grow the fanbase and increase revenue through personalized marketing tactics.

What kind of experience is required for this position?

The position requires experience in a customer marketing role, either client or agency side, as well as experience in the sports sector and managing customer lifecycles.

Will the Fan Engagement Executive be involved in campaign reporting?

Yes, the Fan Engagement Executive will be responsible for managing campaign reporting and insights for all activities.

Is prior knowledge of data analytics important for this role?

Yes, knowledge of data analytics is important to understand fan behavior and drive changes based on insights gathered.

What are some of the main duties of the position?

Main duties include supporting the campaign delivery for F1 Unlocked, managing the creative process for F1 TV subscriber lifecycle, and ensuring the Fan Engagement Marketing Planning Calendar is up to date.

Is the ability to work collaboratively important in this role?

Yes, strong collaboration and communication skills are essential for persuading and influencing stakeholders both in-person and virtually.

What type of mindset is expected from the Fan Engagement Executive?

A fan-centric mindset is expected, along with self-motivation and a self-starter mentality to contribute to the team's goals.

Will the Fan Engagement Executive be involved in managing partnerships?

Yes, the role involves managing tracking of all licensee and partner contractual obligations.

Are there opportunities for personal or professional growth in this role?

Yes, you will be involved in an exciting period for fan engagement at F1, which provides opportunities for personal and professional growth within a multi-billion dollar sports business.

How important is innovation and creativity in this position?

Innovation and creativity are very important, as the role involves managing creative processes for subscriber lifecycle and delivering highly personalized engagement programs.

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Formula 1

Unleash Your Inner Drive

Entertainment & Media
Industry
501-1000
Employees

Mission & Purpose

Formula 1® is the greatest racing spectacle on the planet, with more than half a billion fans following its unrivalled mix of guts, grit and glory world-wide. But F1 is also a team of brilliant individuals, working together to deliver the global phenomenon to the masses. So what do we do at the race? Our most visible activity is just that – visuals. At each event, we provide the technical infrastructure needed to deliver timing services, on board cameras, data acquisition, production of the international TV feed, as well as post-production of content across each grand prix weekend and the official F1 App and F1TV. Over each race weekend, we analyse and monitor data, provide content for our social media and digital platforms and support the live broadcast back in our Remote Operation Centre, based in our Media and Technology Centre. Behind the scenes, there’s so much more going on. Trackside, we provide exceptional hospitality programmes for guests to get up close and personal to the sport and its stars. We look after trackside advertising, graphics, and organise and facilitate the hugely popular FanZones. Meanwhile, back at ‘home’ - we’re busy prepping for the next races and creating innovative content ideas and building new networks to bring the excitement of Formula 1 racing to new fans across the globe.