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Global Customer Advocacy Program Manager

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Digital Realty

2mo ago

  • Job
    Full-time
    Senior & Expert Level
  • Marketing
  • Dallas

AI generated summary

  • You need a bachelor’s in Marketing/Communications, 8+ years in content marketing, co-marketing experience, strong writing skills, attention to detail, and a collaborative, growth-oriented mindset.
  • You will create and manage customer advocacy content, develop strategies for promotion, optimize content lifecycle, and analyze marketing initiatives while collaborating with cross-functional teams.

Requirements

  • Bachelor's degree in Marketing, Communications, or a related field, or equivalent relevant experience.
  • 8+ years of marketing experience, with a focus on content.
  • Proven experience planning, executing, and measuring customer co-marketing initiatives
  • Proven ability to write about technical products/solutions. Existing data center industry knowledge is a bonus.
  • Strong organizational skills and attention to detail.
  • Excellent written and verbal communication skills.
  • Demonstrated ability to work collaboratively in a cross-functional environment.
  • You possess a growth mindset, seeing opportunities and solutions when presented with challenges, and you are someone comfortable in an always-evolving environment.

Responsibilities

  • Content Creation and Development:
  • Collaborate with cross-functional teams to create compelling customer advocacy content aligned to the corporate messaging objectives and value proposition.
  • Customer advocacy content includes customer case studies, customer stories, videos, webinars, and more.
  • Manage all stages of the content creation process: create briefs, outlines, and other content strategy documents, conduct discovery interviews with internal SMEs and external customers, write and edit content in collaboration with agencies and internal producers, and collaborate with internal/external stakeholders on approvals.
  • Research industry trends and incorporate relevant insights into content development.
  • Develop new templates/formats for customer advocacy content as needs evolve.
  • Campaign Management:
  • Develop strategies to showcase customer success stories and promote customer advocacy content. Manage external and internal distribution and promotion to optimize adoption from internal audience and enable maximum impact for content.
  • Manage library of customer content and metadata; manage content lifecycle process to ensure public-facing content is optimized for maximum efficacy.
  • Expand suite of templatized promotion assets for customer advocacy program.
  • Scale & Operationalize Customer Advocacy Program:
  • Manage all stages of creating content with customers with excellent attention to detail, making the commitment as easy for the customer as possible.
  • Operationalize ways of working with sellers and other internal stakeholders and actively manage the customer content pipeline.
  • Regularly identify new opportunities to amplify the impact of customer marketing and create scalable internal processes to enable consistent adoption.
  • Develop messaging resources and tools to capture best practices for customer messages and templatize content deliverables to enable other content creators in the company, especially local teams.
  • Analyze the success of customer marketing initiatives and provide regular reports to the marketing leadership team.
  • Conduct training sessions, create process guidelines, and manage review process for customer advocacy content created by other teams.

FAQs

What is the main focus of the Global Customer Advocacy Program Manager role at Digital Realty?

The primary focus of the Global Customer Advocacy Program Manager role is to develop and manage customer advocacy content and strategies to showcase customer success stories, ensuring alignment with the company's corporate messaging objectives and value propositions.

How many years of marketing and writing experience are required for this position?

Candidates are expected to have 8+ years of marketing and writing experience, with at least 2+ years specifically in customer advocacy marketing within a global B2B marketing context.

What types of content will the Program Manager be responsible for creating?

The Program Manager will be responsible for creating customer advocacy content such as case studies, customer stories, videos, webinars, and more.

What will be involved in the content creation process for this role?

The content creation process involves collaborating with cross-functional teams to create briefs, outlines, conducting interviews, writing and editing content, and managing approvals from internal and external stakeholders.

Will the Program Manager need to analyze the success of customer marketing initiatives?

Yes, the Program Manager will analyze the success of customer marketing initiatives and provide regular reports to the marketing leadership team.

What educational background is preferred for applicants?

A Bachelor's degree in Marketing, Communications, or a related field is preferred, or equivalent relevant experience.

What skills are essential for succeeding in this role?

Essential skills include excellent written and verbal communication skills, strong organizational abilities, attention to detail, and experience writing about technical products or solutions.

What is the work environment like for the Global Customer Advocacy Program Manager?

The work environment is collaborative, inclusive, and supportive, allowing team members to bring their whole selves to work while also providing opportunities for professional development and growth.

Does Digital Realty offer competitive compensation for this role?

Yes, Digital Realty offers a highly competitive compensation package along with excellent benefits, recognizing and rewarding employee contributions aligned with the company's goals.

What type of industry knowledge is considered a bonus for applicants?

Existing knowledge in the data center industry is considered a bonus for applicants applying for this position.

How does Digital Realty emphasize diversity and inclusion in its hiring practices?

Digital Realty is committed to being an equal opportunity employer and ensures that all applicants receive consideration for employment without discrimination based on various factors, including race, gender, disability, and veteran status.

Digital Realty

Technology
Industry
1001-5000
Employees

Mission & Purpose

Digital Realty brings companies and data together by delivering the full spectrum of data center, colocation and interconnection solutions. PlatformDIGITAL®, the company's global data center platform, provides customers with a secure data "meeting place". Digital Realty enables its customers with the connected data communities that matter to them with a global data center footprint of 300+ facilities in 50+ metros across 27 countries on six continents.