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Global Marketing Activation and Orchestration Senior Coordinator

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The Boston Consulting Group

1mo ago

  • Job
    Full-time
    Junior & Mid Level
  • Marketing
    Business, Operations & Strategy

AI generated summary

  • You need 1-3 years in marketing or communications, strong project management and data skills, experience in professional services, and advanced English communication. Willingness to travel is essential.
  • You will support global campaign activation, collaborate with various teams for positioning strategy, manage omni-channel campaigns, and assist in developing marketing assets and analytics integration.

Requirements

  • 1-3 years work experience or academic background in integrated marketing, campaign management, or communications
  • You are a strong project manager with the ability to review, analyse and build and understanding of data
  • Experience in a professional services firm e.g., management consulting is a plus
  • Ability to work with different markets, cultures and travel as required
  • Advanced communication skills: oral, written and active listening
  • Fluent written and spoken English skills

Responsibilities

  • As Global Marketing Activation & Orchestration (A&O) Senior Coordinator, you will play a vital role within the team shaping BCG's global marketing and communications delivery around our Global Campaigns, the priority capabilities and themes BCG stands for.
  • In this role you will support the activation of one of BCG's global flagship campaigns, together with the respective A&O team members.
  • You will support the positioning strategy and the activation and will work with the marketing leadership of BCG's practice areas, regional marketing leadership and BCG's Marketing & Comms Leadership Team, (the Global Chief Communications Officer, the Global Chair Positioning and Communications, and the Chief Marketing Officer) as well as BCG's think tank Bruce Henderson Institute.
  • You will also support our campaign managers in the activation of BCG's global flagship topics.
  • You assist in the positioning strategy and the respective global campaigns and work with BCG's think tank Bruce Henderson Institute as well as BCG's Practice Areas, regions and local markets.
  • Our campaign progress is regularly discussed with BCG's Marketing & Comms Leadership Team, (in particular the Global Chief Communications Officer, the Global Chair Positioning and Communications, and the Chief Marketing Officer).
  • As part of this position, you will Support the activation managers to define, execute and adapt omni-channel positioning campaigns across BCG's global communication channels as well as local markets worldwide.
  • Identify the most relevant publications in BCG's existing editorial pipeline for broader activation.
  • Assist in the close collaboration with colleagues from communication channels (e.g., public relations, social media and direct client communications and also internal communications), Practice Areas and local markets in an agile way of working.
  • Work closely with the analytics team to integrate and measure the value and impact of the positioning campaign and its strategic partnerships.
  • Assists in development and delivery of marketing assets for individual channels, e.g. social media.

FAQs

What is the primary role of the Global Marketing Activation and Orchestration Senior Coordinator?

The primary role is to support the activation of BCG's global flagship campaigns, assisting in the positioning strategy and collaborating with various marketing leaders across BCG's practice areas and regions.

What qualifications are required for this position?

Candidates should have 1-3 years of work experience or an academic background in integrated marketing, campaign management, or communications, along with advanced communication skills in English.

Who will the Senior Coordinator report to?

The Global Marketing Activation and Orchestration Senior Coordinator will directly report to a Global Marketing Activation and Orchestration Senior Manager.

Is prior experience in a professional services firm required?

While not required, experience in a professional services firm, such as management consulting, is considered a plus.

Will the Senior Coordinator work with other teams?

Yes, the Senior Coordinator will collaborate closely with the Analytics team, Practice Areas, regional marketing teams, and other communication channels within BCG.

What type of skills will be beneficial for this role?

Strong project management skills, the ability to analyze and understand data, and excellent oral and written communication abilities are beneficial for this role.

Is knowledge of additional languages a plus for applicants?

Although not specified, fluency in languages other than English could be advantageous given the global nature of the role.

What kind of campaigns will the coordinator be involved in?

The coordinator will support omni-channel positioning campaigns, including global flagship topics and broader activation strategies.

Does this job offer opportunities for travel?

Yes, the role may require travel to work with different markets and cultures.

What is BCG's stance on equal employment opportunity?

BCG is an Equal Opportunity Employer and ensures that all qualified applicants receive consideration for employment without regard to various protected characteristics.

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1963
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Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we work closely with clients to embrace a transformational approach aimed at benefiting all stakeholders—empowering organizations to grow, build sustainable competitive advantage, and drive positive societal impact. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives that question the status quo and spark change. BCG delivers solutions through leading-edge management consulting, technology and design, and corporate and digital ventures. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, fueled by the goal of helping our clients thrive and enabling them to make the world a better place.