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Global Marketing Director Rare Disease M/F

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Ipsen

1mo ago

  • Job
    Full-time
    Expert Level
  • Marketing
    Product
  • London
  • Quick Apply

AI generated summary

  • You need advanced education, global marketing experience in pharma, specialty care insights, strong leadership, strategic expertise, and the ability to manage cross-functional projects effectively.
  • You will develop global brand strategies, execute marketing activities, lead market research, foster cross-functional collaboration, and ensure alignment with affiliates and agencies to achieve strategic goals.

Requirements

  • Advanced education, ideally in life sciences or in business studies (MBA, PhD, MD, PharmD, MSc …)
  • Proven track record required in the pharmaceutical or biopharmaceutical industry in a previous global marketing role combining global marketing experience and country marketing experience in one of the top 5 European markets (UK, France, Germany, Spain, Italy) or in North America (US, Canada)
  • With experience of specialty care products in highly competitive markets. Experience in rare diseases or hepatology market would be a plus
  • Proven track record of marketing across multiple stages of a product's life cycle
  • Successful Global launch experience in specialty and/or rare disease, preferably in the specific therapeutic area
  • Strong leadership skills
  • Deep strategic marketing expertise (launch, branding, analytical skills, targeting, segmentation, life cycle management in particular)
  • Demonstrated agility, accountability, sense of urgency and team spirit
  • Strong business acumen
  • Capability to embark and enroll cross functional stakeholders at all levels of the organizations
  • Ability to build strong relationships across cultures, backgrounds and functions
  • Can manage complex situations and demonstrated ability to make decisions
  • Strong planning and project management skills – can and has successfully driven projects involving several departments and functions
  • Ability to convey complex information succinctly & simply (including verbal, written and in presentations)
  • Resilience and openness to change
  • Complies with Company guidelines and country/industry standards on ethics and compliance and acts as a role model for ethical behavior

Responsibilities

  • This role will work in close cross-functional collaboration with Medical Affairs, Decision Support and HEOR & Market Access and Pricing, communications as well as key affiliate team members.
  • Global Brand Marketing: Develop and execute global brand strategies, leading the charge on product launches and implementing comprehensive marketing activities like branded materials, congress presence, and customer engagement plans.
  • Execution of Brand Strategy: Collaborate closely with affiliates and partner agencies to ensure local and global alignment, drive core campaigns, and track performance through KPIs to deliver on strategic goals.
  • Market Insights and Forecasting: Lead market research initiatives to deeply understand the patient journey, generate actionable insights, and develop long-term strategic forecasts, ensuring our approach is always informed and competitive.
  • Cross-Functional Collaboration: Foster strong cross-functional engagement, working closely with global teams and affiliates to share best practices and ensure cohesive implementation of global programs.

FAQs

What is the role of the Global Marketing Director Rare Disease?

The Global Marketing Director Rare Disease is responsible for driving business forward, launching innovative treatments, and executing a comprehensive range of marketing communications to promote the product portfolio throughout its lifecycle.

What qualifications are required for this position?

Candidates should have advanced education in life sciences or business studies (MBA, PhD, MD, PharmD, MSc) and a proven track record in global marketing within the pharmaceutical or biopharmaceutical industry.

Is experience in rare diseases necessary for this role?

While it is not mandatory, experience in rare diseases or the hepatology market would be considered a plus for this position.

What are the key responsibilities of the Global Marketing Director?

Key responsibilities include developing and executing global brand strategies, collaborating with affiliates on brand strategy execution, leading market research initiatives, and fostering cross-functional collaboration to share best practices.

What skills are essential for this role?

Essential skills include strong leadership, strategic marketing expertise, project management, and the ability to build strong cross-functional relationships. Strong analytical skills, resilience, and the ability to make decisions in complex situations are also important.

Will I have the opportunity to work on product launches?

Yes, the position involves leading product launches and implementing comprehensive marketing activities as part of the launch phase for groundbreaking treatments.

Is there a focus on specific geographic markets for this role?

Yes, candidates with experience in one of the top five European markets (UK, France, Germany, Spain, Italy) or in North America (US, Canada) are preferred.

Are there opportunities for advancement within this position?

Yes, this role is part of a growing team and there will be similar openings in the coming months, indicating potential opportunities for advancement.

What is the company's stance on ethics and compliance?

The company adheres to guidelines on ethics and compliance and expects employees to act as role models for ethical behavior.

What is the work environment for the Global Marketing Director role?

The work environment will be collaborative, requiring close cooperation with various global teams and affiliates to ensure cohesive implementation of global marketing strategies.

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Ipsen

Manufacturing & Electronics
Industry
5001-10,000
Employees

Mission & Purpose

We are a global biopharmaceutical company with a focus on bringing transformative medicines to patients in three therapeutic areas: Oncology, Rare Disease and Neuroscience. Our pipeline is fueled by external innovation and supported by nearly 100 years of development experience and global hubs in the U.S., France and the U.K. Our teams in more than 40 countries and our partnerships around the world enable us to bring medicines to patients in 88 countries