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Global Product Marketing Manager (f/m/d)

  • Job
    Full-time
    Mid Level
  • Marketing
  • Berlin
  • Quick Apply

AI generated summary

  • You should have 3+ years in marketing, strong analytics skills, a data-driven mindset, excellent communication, and proven ability to collaborate and craft compelling messages.
  • You will enhance product positioning, collaborate with teams, create sales tools, update collateral, analyze trends, and ensure alignment with marketing strategies while translating technical details into benefits.

Requirements

  • 3+ years relevant marketing experience at marketing manager level.
  • Experienced in targeting marketing and communications based on client need.
  • Clear understanding of how to track and report on multi-channel campaigns.
  • Analytic skills and an ability to use data sources to monitor and improve success such as Amplitude or GA4.
  • Commercially aware with a good understanding of market drivers and client needs.
  • Excellent written and spoken English.
  • Someone who is dedicated, reliable and takes initiative.
  • Strong understanding of multi-channel marketing techniques.
  • Data-driven mindset with the ability to analyse and interpret campaign performance metrics.
  • Proven ability to collaborate successfully with internal and external key stakeholders.
  • Creative thinker with a knack for crafting compelling marketing messages.
  • Excellent communication and presentation skills.
  • Excellent copy writing skills and eye for detail.

Responsibilities

  • Enhance our compelling product positioning to differentiate the product from competitors and highlight its unique selling points.
  • Collaborate with the product team to align Awin products with customer needs, developing market-leading propositions.
  • Communicate the value proposition of the products to our teams and develop sales tools that emphasise the product's unique benefits including training materials, presentations, and demos.
  • Ensure accurate collateral updates preventing duplications and identify gaps in collateral where more should be created.
  • Analyse marketplace trends, customer feedback and data to ensure a customer-centric approach in all product marketing campaigns.
  • Ensure ongoing marketing activity complements marketing and global Awin objectives and strategy.
  • Develop an in-depth knowledge of company products so you can translate technical details into benefits.

FAQs

What is the primary purpose of the Global Product Marketing Manager position at Awin?

The primary purpose of the Global Product Marketing Manager position is to bring innovative products to market, drive user adoption, and ensure the seamless integration of new features by crafting targeted assets and training for internal teams.

What qualifications are required for this role?

Candidates should have 3+ years of relevant marketing experience at the marketing manager level, a strong understanding of multi-channel marketing techniques, and the ability to analyze and interpret campaign performance metrics.

Is experience in a tech/SaaS organization necessary for this role?

While experience in a tech/SaaS organization is preferred, it is not mandatory. We are looking for someone who is an expert in product marketing and has a proven track record of driving innovative and successful campaigns.

What kind of projects will the Global Product Marketing Manager work on?

The Global Product Marketing Manager may work on projects like developing migration resources, promoting tracking solutions through campaigns and education, creating interactive product demos, and driving engagement with seasonal releases.

What marketing tools and platforms are expected to be used in this role?

Candidates should have a clear understanding of tracking and reporting on multi-channel campaigns, and familiarity with analytics tools such as Amplitude or GA4.

What is the work-life balance policy at Awin?

Awin prioritizes mental health and well-being by offering a flexible four-day Flexi-Week at full pay, along with paid special leaves.

Are there opportunities for professional development at Awin?

Yes, Awin offers an extensive training suite called Awin Academy to support professional and personal development, along with language courses for improving English skills.

How does Awin support its employees’ health and welfare?

Awin provides life assurance, travel insurance, private health insurance covering various treatments, and access to initiatives that promote mental and physical well-being.

What unique aspects of company culture does Awin promote?

Awin promotes a dynamic, social, and inclusive culture with a focus on diversity and inclusion, and offers activities through a virtual ‘Life @ Awin’ hub to connect colleagues globally.

How does Awin handle appreciation among colleagues?

Awin has a peer-to-peer program that allows colleagues to thank and reward each other by sending vouchers to recognize those who have gone the extra mile in supporting their peers.

Our global affiliate network connects customers with brands in over 180 countries.

Marketing & Advertising
Industry
501-1000
Employees
2000
Founded Year

Mission & Purpose

With twenty years of experience, our network offers a global community of people, technology and business intelligence insights. No matter what type of partner, level of service, or tools your business needs, Awin provides solutions to drive sustainable growth. Part of the Axel Springer and United Internet Groups, with ShareASale and Commission Factory, Awin’s global affiliate network is powered by 15 offices worldwide, over 1,000 employees, 211,000 contributing publishers and 15,200 advertisers. Connecting businesses with customers around the world across the retail, telecommunications, travel and finance verticals, Awin generated €11.1 billion in revenue for its advertisers and €818 million for its publishers in the last financial year. At Awin, we welcome, support and celebrate differences in thinking. Diversity brings great minds to the business, and feeling included keeps people here. We support our people in bringing their background, identity and experiences to work and are committed to staff wellbeing. If you are applying for a job at Awin, and need reasonable accommodation at any point in the application or interview process, please let us know.

Benefits

  • Medical, dental and optical insurance

  • Up to 28 days annual holiday

  • Subsidised Corporate gym membership

  • Cycle to work scheme

  • Flexi-week