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Global Product Marketing Manager - Responsibility Marketing

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TikTok

29d ago

  • Job
    Full-time
    Senior & Expert Level
  • Marketing
  • San Jose

AI generated summary

  • You must have product marketing experience in tech, strong storytelling skills, excellent organization, and a passion for TikTok's mission, with a focus on trust and safety campaigns.
  • You will promote Trust and Safety narratives globally, execute marketing roadmaps, align product and marketing teams, ensure consistent launch strategies, and provide audience insights for decision-making.

Requirements

  • Minimum Qualifications:
  • Passionate about TikTok and our mission
  • Comfortable working in an experimental and extremely fast-paced environment within a complex, matrixed organization
  • High attention to detail and proven ability to manage multiple, competing priorities simultaneously.
  • Excellent organization, project management, and problem-solving skills.
  • Required Qualifications:
  • High level of integrity as well as interpersonal skills as you often act as the “glue” between internal departments.
  • Compelling storyteller who can communicate in succinct and inspiring ways to a variety of audiences, including internal stakeholders and external audiences.
  • Product marketing experience at mobile/tech/consumer products used by millions, ideally in product marketing, with more recent experience related to Trust & Safety or Responsibility marketing
  • Experience in brand safety narratives and campaigns, trust and safety marketing, and reputation building story-telling and product marketing

Responsibilities

  • Help shape, and promote important Trust and Safety narratives, programs, and product launches globally
  • In collaboration with cross-functional teams, execute Trust & Safety product marketing roadmaps, set measurable results, own user & competitive insights, shape product & external messaging, and execute across channels.
  • Work cross-functionally to improve the visibility of Trust & Safety and product marketing efforts; developing a continuous flow of communication among relevant teams.
  • Be the voice of Product to Marketing, and the voice of Marketing to Product: drive alignment across product and business teams for the purpose of unifying our vision and goals for key user audiences in local markets.
  • Spearhead global consistency in product marketing launch strategies and execution, including prioritization, messaging hierarchy, product value prop and positioning, and go-to-market plans
  • Work with our research and insights teams to deliver deep audience & competitive insights to be used in product decision making.
  • Partner closely with leaders in product, marketing, PR, public policy, operations, strategy and finance to ensure seamless cross-functional coordination. Be the glue between teams and our users.

FAQs

What is the main focus of the Global Product Marketing Manager - Responsibility Marketing role?

The main focus is to oversee global Responsibility marketing initiatives related to Trust, Safety, and Privacy, collaborating with cross-functional teams to promote user and platform safety and enhance understanding of key product verticals.

What qualifications are required for this position?

The position requires product marketing experience in mobile/tech/consumer products, particularly related to Trust & Safety or Responsibility marketing, strong storytelling abilities, and excellent interpersonal skills.

What kind of environment will I be working in?

You will be working in an experimental and fast-paced environment within a complex, matrixed organization.

How important is collaboration in this role?

Collaboration is crucial, as the role involves working cross-functionally with teams including product, marketing, PR, public policy, and more to ensure alignment and effective communication.

What kind of marketing strategies will I be involved with?

You will help shape and promote Trust and Safety narratives and product launches globally, execute marketing roadmaps, and develop go-to-market plans.

Are there opportunities for professional growth in this role?

Yes, the role involves learning and innovating regularly, with opportunities to grow organizational capabilities and execution in competitive strategy, user insights, and storytelling.

What personal qualities are valued in this position?

A high level of integrity, attention to detail, project management skills, and the ability to manage multiple priorities simultaneously are highly valued.

Is there support for employee wellness and health?

Yes, the company offers comprehensive health insurance, mental health benefits through an Employee Assistance Program, and additional health and wellness resources.

How does TikTok ensure diversity and inclusivity in the workplace?

TikTok is committed to creating an inclusive space where employees are valued for their skills and perspectives, and actively works to celebrate diverse voices in the workplace.

What is the compensation range for this position?

The base salary range for this position is $120,000 to $170,000 annually, with additional potential for discretionary bonuses/incentives and stock options.

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TikTok

Entertainment & Media
Industry
10,001+
Employees
2017
Founded Year

Mission & Purpose

TikTok is a social media platform where users create and share short videos on various topics, including entertainment, education, and lifestyle. Their ultimate goal is to inspire creativity and bring joy to people's lives through engaging and entertaining content. TikTok's purpose is to provide a platform for self-expression and connection, fostering a global community where individuals can express themselves authentically and connect with others who share similar interests and passions.