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Global Social Media Manager (m/f/d)

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BSH Home Appliances Group

19d ago

  • Job
    Full-time
    Senior Level
  • Marketing
  • Munich
  • 10d left

AI generated summary

  • You need a marketing degree, 5 years in global social media, strong project management skills, fluency in English, basic German, and expertise in Sprinklr for analytics.
  • You will analyze global social media performance, optimize strategies, identify trends, use analytics tools, and run tests to improve engagement and brand visibility.

Requirements

  • Marketing degree with experience in global and local social media teams, from top players in social media or leading social agencies
  • Strong project management in global matrix org. and passion for building brands. Fluent in English and basic knowledge in German
  • 5 years experience in global social media management, with a focus on organic /paid performance, analysis and creative excellence
  • Proven ability to optimize large-scale social media landscapes across multiple regions and platforms.
  • Strong expertise and several years of experience using Sprinklr for social media analytics and management

Responsibilities

  • You will work in an exciting and international environment and make a personal contribution to the company's success. You can expect challenging tasks and projects, such as
  • track, analyze, and report on the organic performance of our global social media channels across multiple platforms
  • Develop and implement strategies to optimize organic social media performance, ensuring alignment with global marketing and business objectives
  • Identify trends and opportunities within social media data to inform global and local social media strategies
  • Use Sprinklr and other social media analytics tools to measure the effectiveness of content, campaigns, and strategies
  • Ensure continuous improvement by running tests and experiments to enhance engagement, reach, and brand visibility

FAQs

What is the job title for this position?

The job title is Global Social Media Manager (m/f/d).

Where is the job location?

The job is located in Munich.

What is the start date for this position?

The position is set to start from January 2025.

What are the primary responsibilities of the Global Social Media Manager?

The primary responsibilities include tracking, analyzing, and reporting on the organic performance of social media channels, developing strategies to optimize social media performance, identifying trends in social media data, using analytics tools like Sprinklr, and running tests to enhance engagement and visibility.

What qualifications are required for this position?

A marketing degree, 5 years of experience in global social media management, strong project management skills, fluency in English, and basic knowledge of German are required.

What experience is necessary for applicants?

Applicants should have experience in global and local social media teams, with a focus on organic/paid performance, analysis, and creative excellence. Expertise in using Sprinklr for social media analytics and management is also essential.

What benefits does BSH offer for this position?

Benefits include remuneration per collective agreement, 30 days of vacation, flexible working time models, support for professional development at BSH's Global Learning Campus, and an attractive company pension scheme.

Is fluency in German required for this position?

Fluency in German is not required; basic knowledge of the language is sufficient.

What type of company is BSH Home Appliances Group?

BSH Home Appliances Group is a leading manufacturer of home appliances and solutions, focusing on innovation and collaboration among its employees.

How many vacation days are offered?

The position offers 30 days of vacation.

Will I be able to work remotely?

Yes, there is support for flexible working arrangements, which may include remote work.

Is experience with social media analytics tools important for this role?

Yes, strong expertise and several years of experience using Sprinklr for social media analytics and management are important for this role.

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BSH Home Appliances Group

Manufacturing & Electronics
Industry
10,001+
Employees
1967
Founded Year

Mission & Purpose

BSH Home Appliances is one of the world's leading home appliance companies and the largest home appliance manufacturer in Europe. With an extensive portfolio of 11 brands, BSH manufactures appliances for a wide range of consumer needs. Alongside the global brands Bosch, Siemens[1], Gaggenau and Neff, the brand portfolio includes the local hero brands Thermador, Balay, Coldex, Constructa, Pitsos and Profilo, as well as the Junker label. Leading the way all over the world. Founded in 1967, BSH was established as a joint venture between Robert Bosch GmbH (Stuttgart) and Siemens AG (Munich). BSH has been under the sole ownership of Bosch Group since January 2015. In its over 50 years of history, BSH has grown from a German exporter into one of the world's leading home appliance manufacturers. With Home Connect, BSH offers the world’s first cross-brand smart home hub which works with and supports the rapidly growing ecosystem of connected home appliances and customer-centric services for a special future experience in the kitchen. In 2019, the independent Top Employers Institute awarded the coveted international "Top Employer"​ title to BSH in China, France, Spain, the United Kingdom and in the United States of America. [1] BSH is a Trademark Licensee of Robert Bosch GmbH and Siemens AG for the brands Bosch and Siemens.