FAQs
What will be my primary responsibilities as a Group Product Manager at CIBC?
As a Group Product Manager, you will manage and implement the one-year client acquisition plan for all consumer credit card products. This includes leading key initiatives to optimize sales funnel performance, developing analytics to support the retail channels, and collaborating with diverse teams to drive revenue growth while prioritizing client experience.
Who will I report to in this position?
You will report to the Director of Acquisition Enablement.
What is the work arrangement for this role?
The position offers a hybrid work arrangement where you will spend 1-3 days per week on-site and the remaining days working remotely.
How does CIBC measure success in this role?
Success in this role is measured through the development and implementation of client acquisition strategies, optimization of marketing budgets, creation of governance related to key metrics, and continuous monitoring of business results against key performance targets.
What kind of skills and experience are necessary for this position?
You should have experience in strategic and business planning, business model development, and marketing best practices, alongside strong analytical skills. Knowledge of the credit card business, financial services, and product management experience will be strong assets.
What qualities are valued in candidates for this role?
CIBC values candidates who demonstrate ownership, a passion for continuous learning, and a client-first mentality. Team collaboration and alignment with the company's values—trust, teamwork, and accountability—are also essential qualities.
What types of stakeholders will I collaborate with as a Group Product Manager?
You will work with various internal and external stakeholders, including Retail Channels, Risk Management, Finance, Legal and Compliance, Sales Support, Marketing, Technology, and other lines of business.
What is the main goal of the initiatives I will lead?
The main goal of the initiatives you will lead is to drive client acquisition for consumer credit card products while ensuring profitable return on investment and maintaining a superior client experience.
How does CIBC support the ongoing growth and learning of employees?
CIBC encourages a work environment that allows for personal and professional growth, promoting a culture of continuous learning and development.
What role will analytics play in my responsibilities?
Analytics will be crucial for supporting the team in identifying key metrics, driving continuous improvement, and enabling enhanced acquisition performance.
How important is teamwork and collaboration in this role?
Teamwork and collaboration are emphasized as essential aspects of the role, as collective success is valued, and ideas are often enhanced through inclusive teamwork.