FAQs
What is the primary responsibility of the Group Sensory Manager Digital?
The primary responsibility is to lead and strengthen the digital sensory and product competitor intelligence capabilities across new categories, FMC, and beyond, while overseeing a team of Sensory and Digital Scientists to provide actionable insights into product performance and consumer perception.
What experience is required for this role?
The role requires experience in managing multiple projects across various panels to deliver insights, as well as proficiency in sensory science, computer science, and data analysis methodologies.
What are the key skills needed for this position?
Key skills include providing leadership and direction, promoting sensory consumer-centric culture, managing cross-functional communication, and proficiency in data analysis software such as XLSTAT and R, as well as various statistical techniques.
Is there a specific educational background required for this role?
Yes, a professional or academic background in Computer Science or a scientific field with relevant experience in product-related roles or the food/flavor industry is required.
What beneficial experience can enhance a candidate's application?
Beneficial experience includes working with commercial partners, expertise in Digital and Data Science, especially in multivariate analysis and programming in R, and project management experience.
What kind of programs does BAT offer for career development?
BAT offers online learning platforms, personalized growth programs to nurture leadership skills, and an environment prioritizing continuous improvement and career advancement.
Does BAT support career breaks for professionals?
Yes, BAT views career breaks as opportunities and encourages individuals to apply through their Global Returners program, which supports those re-entering the workforce after an absence.
Is the workplace at BAT inclusive and diverse?
Yes, BAT champions collaboration, inclusion, and partnership, striving to foster an environment where all individuals can thrive, irrespective of various backgrounds and perspectives.
What is the impact of the Group Sensory Manager Digital on the organization?
This role is integral to the leadership team in Sensory & PCI, directly influencing the vision, mission, and strategy of the department by emphasizing digital sensory testing and enhancing product innovation.
What kind of insights are expected from the Group Sensory Manager Digital's initiatives?
The expected insights include actionable product and technical consumer understanding, methodologies that drive multi-sensory experiences, and recommendations that support business strategy and product development.