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Groupe Integrated Brand Lead

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Starcom

3mo ago

  • Job
    Full-time
    Senior Level
  • Sales & Business Development
    Marketing
  • Milan
  • Quick Apply

AI generated summary

  • You need 8+ years in agency roles, global experience, digital media knowledge, and omnichannel campaign management. Strong strategy, data interpretation, and communication skills are essential.
  • You will manage client relationships, guide campaign planning, coordinate with European teams, oversee brand operations, ensure adherence to brand vision, and drive performance insights.

Requirements

  • At least 8 years of agency experience.
  • Global/International experience (strongly preferred).
  • Understanding of the digital media ecosystem.
  • History of managing omnichannel campaigns.
  • Automotive category experience (preferred, not required).
  • Strategy background.
  • Familiarity with activation and financial reconciliation.
  • Effectively manage large-scale global projects and cross-functional teams.
  • Read and interpret data.
  • Speak English fluently – this is a must as this is a global role along with Italian.
  • Proficiently use the Microsoft Suite of programs.
  • Highly organized.
  • Strong communicator.
  • Problem solver.
  • Team player.
  • Time manager.
  • Adaptable and able to pivot.

Responsibilities

  • BUILD RELATIONSHIPS: Be the primary point of contact for the brand, owning the entire process and becoming the expert. Manage the client relationship through effective communication, problem-solving, and responsiveness. Provide leadership for your team and help nurture their development. The right candidate should relish the chance to work as part of a fun, flexible team and have a desire to coach and develop junior members. Work with cross-functional teams to collaborate on plan structure and implementation.
  • CLIENT LEADERSHIP: Become a trusted partner for our client by fostering a strong relationship. Take ownership of the brand and provide value for the client through a hands-on approach. We are looking for someone with a firm knowledge of campaign planning and activation across all channels to guide client discussions.
  • GLOBAL COORDINATION: Work with our markets around Europe for the delivery of client needs. Brief local teams on campaigns, providing clear guidance on expectations for each. Communicate effectively with teams by leading regular meetings to foster strong relationships.
  • ATTENTION TO DETAIL: Be responsible for managing all aspects of the brand globally, from plan development to budget tracking and campaign results. Be an organized and process-driven person, keeping track of plans and briefs, while also managing deadlines. Work with internal teams in areas of planning, reporting, analytics, and measurement.
  • Key Functions:
  • Key Groupe contact and escalation point for the brands.
  • Responsible for all Groupe disciplines and acts as a key integrator across media and digital operations.
  • Work closely with media brand lead and digital operations stream leads.
  • Ensure a seamless customer experience is delivered across POE.
  • Drive the strategic brand vision and transformation agenda forward.
  • Ensure market adherence to the brand vision.
  • Act as a consultant to clients to derive insights and increase performance of marketing activity with a full-funnel mindset.

FAQs

What is the role of a Groupe Integrated Brand Lead?

The Groupe Integrated Brand Lead is responsible for understanding the client's business, delivering excellence in storytelling and leadership, managing client relationships, and orchestrating activities across various disciplines such as media, social media, SEO, and digital assets.

How many years of experience are required for this position?

At least 8 years of agency experience is required for the Groupe Integrated Brand Lead position.

Is global or international experience preferred for this role?

Yes, global or international experience is strongly preferred for the Groupe Integrated Brand Lead position.

What qualifications are ideal for candidates applying for this job?

Ideal candidates should have a strong understanding of the digital media ecosystem, a history of managing omnichannel campaigns, strategy background, and familiarity with activation and financial reconciliation.

What languages should candidates be fluent in?

Candidates must be fluent in English and Italian, as this is a global role.

Is experience in the automotive category required?

Experience in the automotive category is preferred but not required for this position.

What kind of projects will the Groupe Integrated Brand Lead manage?

The Groupe Integrated Brand Lead will manage large-scale global projects and cross-functional teams.

What qualities are important for candidates applying to this position?

Candidates should be highly organized, strong communicators, problem solvers, team players, time managers, and adaptable.

Does the company offer flexible working conditions?

Yes, the company supports flexible working conditions, including smart working for two days per week.

Are there any wellness programs offered by the company?

Yes, the company provides free access to online training classes for physical and psychological wellbeing as part of their corporate wellness initiatives.

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Starcom

Marketing & Advertising
Industry
5001-10,000
Employees

Mission & Purpose

Starcom is a global media agency that provides strategic media planning and buying services to clients worldwide. The company's ultimate mission is to leverage the power of media to drive business growth for its clients. Specialising in data-driven insights and innovative media solutions, Starcom aims to connect brands with their target audiences in meaningful and effective ways. The purpose of Starcom is to be a trusted partner for businesses looking to navigate the complex media landscape, delivering tailored strategies that maximise the impact of advertising and communications. Through a combination of creativity, technology, and strategic thinking, Starcom strives to help its clients achieve and exceed their marketing and business objectives.