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Growth Marketing Specialist

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Houst

2mo ago

  • Job
    Full-time
    Mid & Senior Level
  • Data
    Marketing
  • Cape Town
  • Quick Apply

AI generated summary

  • You should have strong organic marketing knowledge, analytics experience, self-motivation, curiosity, and excellent analytical skills to manage multiple projects in a fast-paced environment.
  • You will develop growth strategies, execute user acquisition campaigns, optimize conversion funnels, analyze data for insights, and explore innovative marketing tools and trends.

Requirements

  • Strong understanding of organic marketing channels, including SEO and backlink building, social media, content marketing, email marketing, affiliate marketing, community and UGC.
  • Experience with Web Analytics (GA4, Hotjar), Marketing Automation Tools (Klaviyo), and intermediate Excel.
  • Curiosity and critical thinking, constantly ideating and proposing new experiments.
  • Self-motivated and able to work independently as well as part of a team in a fast-paced environment, coordinating multiple projects, tight deadlines and adapting priorities.
  • Excellent analytical skills and attention to detail.

Responsibilities

  • Strategy Development: Collaborate to create innovative organic growth strategies based on market trends and customer insights.
  • User Acquisition: Execute campaigns to increase brand awareness and attract customers, measuring success against KPIs and enhancing lead generation.
  • Conversion Optimisation: Improve conversion rates through optimised funnels and A/B testing to maximise customer value.
  • Data Analysis: Use analytics tools (e.g., GA4) to assess campaign performance and provide actionable insights.
  • Innovation: Stay current with industry trends, experimenting with new tools and tactics for ongoing improvement.

FAQs

What is the main focus of the Growth Marketing Specialist role?

The main focus of the Growth Marketing Specialist role is to drive organic customer acquisition and revenue growth across global markets.

Where will the Growth Marketing Specialist be located?

The Growth Marketing Specialist will be embedded within Houst's Cape Town office.

Who will the Growth Marketing Specialist report to?

The Growth Marketing Specialist will report to the Head of Growth.

What departments will the Growth Marketing Specialist collaborate with?

The Growth Marketing Specialist will work closely with the sales, partnerships, product team, and other stakeholders.

What type of strategies will the Growth Marketing Specialist be involved in developing?

The Growth Marketing Specialist will collaborate to create innovative organic growth strategies based on market trends and customer insights.

What tools or platforms are required for this role?

Experience with web analytics tools (like GA4 and Hotjar), marketing automation tools (such as Klaviyo), and intermediate Excel skills are required.

What skills are essential for a candidate applying for this position?

Essential skills include a strong understanding of organic marketing channels, excellent analytical skills, curiosity, critical thinking, and the ability to work independently as well as part of a team.

What kind of work culture does Houst promote?

Houst promotes an enviable company culture with regular team social events, recognition for outstanding work, and opportunities for innovation.

How many paid holidays does the Growth Marketing Specialist receive?

The Growth Marketing Specialist receives 23 days of paid holidays plus public holidays.

Is there any special benefit for birthdays?

Yes, there is an extra day off for your birthday.

What are the medical benefits offered?

Medical Aid/Medical Insurance options are provided.

What type of work schedule is expected in this role?

The position supports a hybrid working schedule, allowing for both remote and in-office work.

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Houst

Hosting. It's what we do. Professionally managed flexible lettings. You open your doors, we open up opportunity.

Real Estate
Industry
201-500
Employees
2015
Founded Year

Mission & Purpose

Houst is a company that offers comprehensive property management services for homeowners who want to maximise their rental income. Their mission is to provide hassle-free and profitable property management solutions, allowing homeowners to confidently rent out their properties without the stress and time commitment typically associated with property management. Houst's purpose is to enable property owners to unlock the full potential of their homes by handling all aspects of the rental process, including listing optimisation, guest communication, cleaning, maintenance, and guest vetting. By leveraging their expertise and industry knowledge, Houst aims to simplify the property management experience and help homeowners achieve financial success through their rental properties.