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Growth Marketing Specialist, Workvivo

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Zoom

3mo ago

  • Job
    Full-time
    Mid Level
  • Customer Relations
    Marketing
  • Cork

AI generated summary

  • You need 3-4 years of diverse marketing experience, preferably in tech or SaaS. Be a self-starter, quick learner, adaptable, and coachable. Ideally based in Dublin or Cork.
  • You will develop lifecycle marketing strategies, nurture leads, engage customers, drive upsells, manage direct mail campaigns, optimize landing pages, create SEO briefs, and build community partnerships.

Requirements

  • Be a marketing Swiss Army knife with 3 to 4 years of diverse experience.
  • Experience with marketing in a tech, B2B, or SaaS company desirable.
  • Be a driven self-starter ready to roll up their sleeves and dive into the trenches.
  • Be a quick learner who's eager to approach new challenges across various marketing channels.
  • Be someone coachable, adaptable, and hungry to grow.
  • Be based in Dublin or Cork ideally, but we're open to exceptional Ireland based candidates elsewhere.

Responsibilities

  • architect our lifecycle marketing strategy from the ground up
  • nurturing leads into qualified prospects
  • maintaining engagement during long sales cycles
  • driving upsells for existing customers
  • spearheading our direct mail campaigns with creativity and precision
  • amplifying our presence on review sites through savvy customer marketing
  • optimizing landing pages to skyrocket conversions
  • crafting SEO briefs that will make our content shine
  • forging partnerships with communities to expand our reach

FAQs

What is the primary role of a Growth Marketing Specialist at Workvivo?

The primary role involves architecting the lifecycle marketing strategy, nurturing leads, maintaining engagement, driving upsells for existing customers, and executing direct mail campaigns.

What qualifications are required for this position?

Candidates should have 3 to 4 years of diverse marketing experience, preferably in a tech, B2B, or SaaS company.

Where is the ideal location for candidates applying for this position?

Ideally, candidates should be based in Dublin or Cork, but exceptional candidates from other locations in Ireland will also be considered.

What type of work environment can employees expect?

Employees can expect a structured hybrid work approach, which includes a mix of office and remote work environments.

What are some key responsibilities of this role?

Key responsibilities include spearheading direct mail campaigns, optimizing landing pages for conversions, crafting SEO briefs, and forging partnerships with communities.

Does Workvivo offer benefits to its employees?

Yes, Workvivo offers a variety of perks and benefits aimed at supporting employees' physical, mental, emotional, and financial health, as well as promoting work-life balance.

How does Workvivo prioritize diversity and inclusion?

Workvivo is committed to creating an inclusive workplace and does not discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or disability status.

What qualities does Workvivo seek in a candidate for the Growth Marketing Specialist position?

They are looking for driven self-starters who are quick learners, adaptable, coachable, and eager to grow across various marketing channels.

Is there any support available for applicants with medical disabilities during the interview process?

Yes, applicants requiring assistance due to a qualifying medical disability can submit an Accommodations Request Form for support during the interview process.

Bringing the world together, one connection at a time.

Technology
Industry
5001-10,000
Employees
2011
Founded Year

Mission & Purpose

Zoom is a leading provider of video communication and collaboration solutions. Their platform allows people to connect and communicate remotely through high-quality video and audio conferencing, online meetings, webinars, and virtual events. With a user-friendly interface and robust features, Zoom enables individuals and organisations to stay connected, collaborate effectively, and engage with others regardless of their location. Zoom's ultimate mission is to make video communications frictionless and accessible to everyone, empowering people to connect, communicate, and collaborate seamlessly across the globe.

Benefits

  • Employee Stock Purchase Plan (ESPP)

  • Long-Term Sickness & Disability: 75% of basic annual salary after 13 weeks of incapacity

  • Cash Plan: reimbursement for out-of-pocket expenses relating to healthcare needs such as dental and optical

  • Private Medical (fully medically underwritten): includes inpatient, outpatient, and virtual GP services. This plan includes Vitality Wellness and discount programs.

  • Employee Assistance Program (EAP) including emotional support, financial resources and legal guidance