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Head of Brand

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iwoca

2mo ago

  • Job
    Full-time
    Expert Level
  • Sales & Business Development
    Marketing
  • London

AI generated summary

  • You must have brand strategy experience, strong communication skills, project management abilities, numerical comfort, creativity, and ideally B2B financial services expertise.
  • You will manage brand strategy, conduct market research, create brand assets, oversee brand consistency, measure KPIs, and address challenges like awareness and perception.

Requirements

  • Essential:
  • You are an experienced Head of brand and have a great feel for copy and a good eye for detail.
  • You’re a fantastic communicator internally and externally.
  • You have developed and executed brand strategies before.
  • You are organised. You’re able to project manage different areas of the business to talk to our customers in the right way across copy and design.
  • You’re comfortable enough with numbers so that you can translate the intangible that is brand into something that’s measurable and that we can derive insights from.
  • You have the hustle and boldness to identify clever ways to make an impact rather than just throwing money at a problem.
  • Bonus:
  • You have experience in B2B financial services.
  • You have a track record of bringing about change in a brand’s positioning and improving the effectiveness of marketing as a result.
  • You understand the challenges facing small business owners, e.g. because you have been one yourself.

Responsibilities

  • Owning and managing our brand
  • Develop and execute a comprehensive brand strategy aligned with company goals, market trends, and target audience needs
  • Re-define our target audience and help us expand our positioning from just micro SMEs to larger SMEs
  • Set and create the tools and processes to measure brand KPIs related to awareness, recognition, consideration and perception
  • Become the voice of the customer and lead market research efforts to identify brand perception, competitive positioning, and customer insights
  • Provide centralised oversight to our brand and manage the consistent implementation of iwoca’s brand and copy across all touchpoints with the customer
  • Manage the creation of brand assets (e.g. customer stories) that can be used in marketing and sales campaigns
  • Work closely with channel owners to brief and create marketing materials that are aligned with the brand identity and adapted to the channel itself
  • Identify opportunities for improving our brand KPIs, e.g. through ATL campaigns where this make sense or through existing channels
  • Address brand challenges such as low awareness and incorrect perception

FAQs

What is the job title for this position?

The job title for this position is Head of Brand - UK Direct Acquisition (Sales & Marketing).

Where is this role located?

This role is hybrid in London.

What is the main responsibility of the Head of Brand?

The main responsibility of the Head of Brand is to own and manage the brand, including developing and executing a comprehensive brand strategy aligned with company goals, market trends, and target audience needs.

What kind of companies does iwoca aim to serve?

iwoca aims to serve UK micro-SMEs and is expanding its focus to include larger SMEs.

Who does the Head of Brand report to?

The Head of Brand reports to the CMO.

What teams will the Head of Brand work with?

The Head of Brand will work within the Direct Acquisition team, which includes the Marketing, Sales, and Acquitech teams.

What are some essential requirements for this position?

Essential requirements include being an experienced Head of Brand, having strong communication skills, having developed and executed brand strategies, being organized, being comfortable with numbers, and having the hustle to identify impactful ways to make a difference.

Is experience in B2B financial services preferred but not required for this role?

Yes, experience in B2B financial services is considered a bonus.

What kind of culture does iwoca promote?

iwoca promotes a culture of learning, growth, and support, valuing diversity in thought and skill.

What are some benefits offered to employees?

Benefits offered include medical insurance, a private GP service, generous holiday policies, a sabbatical after four years, mental health support, pension contributions, share options, and more.

How many days of holiday do employees receive?

Employees receive 25 days of holiday, an extra day off for their birthday, and the option to buy or sell additional annual leave.

Are there opportunities for professional development?

Yes, iwoca offers a learning and development budget, company-wide talks, and access to learning platforms.

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iwoca

Technology
Industry
201-500
Employees
2011
Founded Year

Mission & Purpose

iwoca is a fintech company that specializes in providing flexible and accessible small business loans. They offer quick and convenient funding solutions to small and medium-sized enterprises (SMEs) in the United Kingdom and Europe. iwoca's ultimate mission is to empower entrepreneurs and small business owners by providing them with the financial support they need to grow and succeed. Their purpose is to fill the funding gap that traditional banks often overlook, offering accessible and transparent lending options that cater to the specific needs of SMEs. By leveraging technology and data-driven assessments, iwoca aims to simplify the loan application process, make funding more accessible, and support the growth of small businesses, ultimately driving economic prosperity and fostering entrepreneurial success.

Culture & Values

  • Motivated

    Going to work shouldn't feel like a slog, so we want everyone in the team to personally care about what they're working on. We stay motivated by celebrating our wins, learning from our mistakes, and always looking for new gaps to step into.

  • Smart

    At iwoca being smart isn't about what you know, it's about how you think. Smart thinking means looking at each problem by asking ‘why’ first, then figuring out ‘how’.

  • Humble

    We know all ideas are flawed, all code has bugs, and everyone makes mistakes: it’s how we learn. For us, being humble means you question yourself first, rather than your team.

  • Growth Mindset

    We think there's always a better way to solve a problem. So we never let ourselves get comfortable with being good enough.

Benefits

  • Work where you work best

    Twice a year we rent houses in places like Sicily and the French Alps where each team can work together for a week poolside. We champion flexible working in all our teams.

  • Invest in iwoca

    We want people to be invested in iwoca's success so after six months you'll be awarded share options.

  • Keep yourself healthy

    We offer comprehensive health insurance and cash plans. You'll also get gym discounts and we host yoga classes in the office every week.

  • Start (and end) your day right

    Each floor of iwoca HQ has a fully stocked fridge for breakfast and every Friday we unwind with beers and wine.

  • Life-work balance

    We know your life outside of work comes first. We offer enhanced maternity and paternity leave for new parents plus a nursery benefit. We also have unlimited unpaid leave.

  • Learning and development

    Whether you want to learn to code, experiment with motion design, or beat cognitive biases you'll have time and budget to invest in your professional development.