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Head of Content Marketing (m/f/d)

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Raisin

16d ago

  • Job
    Full-time
    Senior Level
  • Marketing
    Product
  • Berlin

AI generated summary

  • You need a Bachelor's degree, 7+ years in editorial finance content, experience in strategy execution, team leadership, strong writing skills, CMS/SEO proficiency, and creative adaptability.
  • You will lead content strategy, create finance editorial content, manage a team, ensure UX copy quality, collaborate on campaigns, analyze performance, and foster team development and innovation.

Requirements

  • Bachelor's degree in Communications, Journalism, or a related field. A Master's degree is a plus.
  • 7+ years of experience in content creation, with a significant focus on editorial finance content.
  • Proven track record of developing and executing successful content strategies in a digital corporate or agency environment.
  • Experience leading and developing a team of content professionals.
  • Strong understanding of financial products, services, and regulations.
  • Embrace the opportunities made available by Gen-AI. Be able to implement AI-supported workflows for the benefit of productivity and quality.
  • Exceptional writing, editing, and proofreading skills, with a keen eye for detail.
  • Strong project management skills, with the ability to juggle multiple priorities and deadlines.
  • Proficiency in content management systems (CMS), SEO, and analytics tools.
  • Excellent interpersonal and communication skills, with the ability to collaborate effectively with cross-functional teams and advanced skills in stakeholder management.
  • Creative thinker with the ability to innovate and adapt in a fast-paced environment.

Responsibilities

  • Develop and implement a comprehensive content strategy across the complete customer lifecycle that aligns with business objectives and enhances the company's brand perception.
  • Lead the creation of editorial finance content, ensuring accuracy, relevance, and compliance.
  • Collaborate with other marketing teams to create compelling advertising copy that drives customer acquisition and engagement.
  • Oversee UX copywriting efforts, ensuring that all digital interfaces offer a seamless and intuitive user experience.
  • Lead a team of content managers and editors to produce high-quality content, including static content, articles, reports, and newsletters.
  • Use all means of content to transport the message, including copy, infographics, illustrations and videos.
  • Ensure content is informative, engaging, and tailored for affluent and educated B2C audiences.
  • Stay updated on industry trends, financial regulations, and economic news to ensure content remains current and authoritative.
  • Manage the editorial calendar, balancing short-term needs with long-term content projects.
  • Develop and refine messaging for advertising campaigns across various channels, including digital, print, and social media.
  • Work closely with the design and marketing teams to ensure copy and visuals align, creating cohesive and effective campaigns.
  • Ensure all advertising copy adheres to brand guidelines and compliance requirements.
  • Oversee the creation of clear, concise, and user-friendly copy for websites, apps, and other digital products.
  • Collaborate with product managers, UX designers and developers to ensure copy enhances the overall user experience and drives desired actions.
  • Ensure maintenance of a consistent tone of voice across all digital touch points.
  • Leverage AI to increase productivity and quality.
  • Use analytics tools to measure the effectiveness of content across different platforms.
  • Regularly review content performance metrics, making data-driven decisions to optimize content strategy.
  • Report on content performance, highlighting successes, challenges, and opportunities for improvement.
  • Recruit, train, and manage a diverse team of content managers, editors and copywriters.
  • Establish state-of-the-art workflows, taking benefit of AI.
  • Provide ongoing mentorship and professional development opportunities to help team members grow their skills.
  • Foster a collaborative and creative work environment, encouraging innovation and the sharing of ideas.
  • Set and monitor team performance goals, ensuring that content projects are delivered on time and in quality.

FAQs

What is the primary responsibility of the Head of Content Marketing?

The primary responsibility is to oversee all content creation and strategy across the company, focusing on editorial finance content, advertising copy, and UX copywriting.

Who will the Head of Content Marketing report to?

The Head of Content Marketing will report directly to the Chief Marketing Officer (CMO).

What qualifications are required for this position?

The candidate should have a Bachelor's degree in Communications, Journalism, or a related field, with a Master's degree considered a plus. Additionally, 7+ years of experience in content creation with a focus on editorial finance content is required.

What kind of team will the Head of Content Marketing lead?

The Head of Content Marketing will lead a team of content managers, editors, and copywriters, with the possibility of further team growth.

What skills are essential for this role?

Essential skills include exceptional writing and editing abilities, strong project management skills, proficiency in content management systems (CMS), SEO, and analytics tools, as well as excellent communication and interpersonal skills.

Does the company provide opportunities for professional development?

Yes, the company offers an Employee Development Budget of €2,000 and four full training days per year.

How does the company support work-life balance?

The company offers flexible working hours, the option for home office, and 28 vacation days to promote work-life balance.

What benefits are offered related to sports and fitness?

The company subsidizes memberships for over 50 different sports through Urban Sports Club, providing more than €20 per month for employees.

How does the company assist with relocation?

For new employees moving from another country or city, the company provides relocation support.

What additional perks does Raisin provide?

Additional perks include access to language learning through Babbel, daily snacks and fresh fruit in the office, a company pension scheme with a 20% contribution, and a subsidized Deutschland Ticket for commuting.

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Raisin

Finance
Industry
501-1000
Employees
2012
Founded Year

Mission & Purpose

Raisin is a financial technology company that provides a digital platform for consumers to access a wide range of savings products and investment opportunities across Europe. Their ultimate mission is to empower customers to achieve better financial outcomes by offering competitive rates and a diverse selection of financial products. Their purpose is to simplify the savings and investment process, enhance financial transparency, and enable consumers to make informed decisions to maximize their wealth and financial security.