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Head of Creative

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Motorway

Sep 14

  • Job
    Full-time
    Expert Level
  • Marketing
    Creative Arts & Fashion
  • London
  • Quick Apply

AI generated summary

  • You need proven leadership in consumer marketing, experience with brand campaigns, strong creative understanding, a robust portfolio, and skills in team growth, cultural trends, and audience insights.
  • You will lead the creative team, drive brand expression, collaborate on projects, present ideas, mentor talent, manage budgets, ensure design consistency, and oversee team resources.

Requirements

  • Proven leadership experience in in-house consumer marketing, with experience in developing and scaling teams.
  • Experience working on brand and performance campaigns for tech brands at scale, delivering high-volume campaigns.
  • Proficient understanding of creative across channels, social platform best practices, and user acquisition KPIs.
  • Proven track record and a robust portfolio of successful 360-degree creative work and world-class campaigns across multiple channels and territories.
  • An excellent communicator with a proven ability to inspire trust and confidence and influence at senior levels, both internally and externally.
  • Experience in leadership positions, with a demonstrated ability to lead, grow, and retain a team while being hands-on.
  • Demonstrated experience with goal setting, delegating tasks, team accountability, and providing meaningful feedback.
  • Ability to keep a pulse on cultural trends, including social, brand, and content relevance.
  • Deep understanding of using customer insights, user research, and audience segmentation to drive results.
  • A great team leader with a consistent track record of cross-functional leadership and partnership.
  • Maintains a high degree of self-motivation and autonomy, taking the initiative and involving stakeholders as needed.
  • Positive, committed, and flexible with a 'can-do' attitude.
  • A problem solver and forward-thinker.
  • Comfortable with a dynamic environment with changing priorities.
  • B2B experience is a bonus too.

Responsibilities

  • Lead the creative team, providing clear goals and direction, inspiring and motivating them to excel and push creative boundaries.
  • Be the primary owner of how the Motorway brand is expressed through powerful creative ideas.
  • Collaborate with marketing leaders across Consumer, B2B, Product, Growth Marketing, and Communications to translate briefs into compelling creative solutions and ensure brand consistency.
  • Present creative work, clearly explaining the brief, strategy, ideas, design decisions, and how they align with business objectives.
  • Foster a culture of creative excellence and mentor our talent to achieve world-class creative output.
  • Partner with the Head of Marketing Operations and Creative Operations Manager on budgeting, project management, and people management for the Motorway Creative Studio.
  • Work closely with the Marketing Operations Team, to ensure an understanding of design needs across the business and help to explore new practices to ensure efficiencies and reactive problem-solving.
  • Oversee brand guidelines, ensuring consistency across all channels.
  • Partner with the Creative Operations Manager to manage team resources, workloads, and timelines.

FAQs

What is the primary responsibility of the Head of Creative at Motorway?

The Head of Creative is responsible for leading the creative team, managing and developing initiatives that express the Motorway brand through impactful creative ideas.

Who will the Head of Creative report to?

The Head of Creative will report to the Chief Marketing Officer (CMO).

What type of experience is required for this position?

Candidates should have proven leadership experience in in-house consumer marketing, specifically in developing and scaling teams, as well as experience in branding and performance campaigns for tech brands at scale.

What qualities are important for the Head of Creative?

Important qualities include being a strategic thinker, problem solver, excellent communicator, and a positive team leader who can inspire and motivate others.

Is experience in B2B marketing a plus for this role?

Yes, B2B experience is considered a bonus for this position.

What will the Head of Creative need to collaborate on?

The Head of Creative will need to collaborate with marketing leaders across various areas including Consumer, B2B, Product, Growth Marketing, and Communications to translate briefs into creative solutions.

How will the Head of Creative ensure brand consistency?

The Head of Creative will oversee brand guidelines and ensure consistency across all channels.

What kind of team will the Head of Creative manage?

The Head of Creative will manage a diverse team that includes designers, copywriters, freelancers, producers, and external production partners and agencies.

What kind of culture is Motorway aiming to foster in the creative team?

Motorway aims to foster a culture of creative excellence and innovation within the creative team.

Is there a focus on cultural trends in the job?

Yes, the Head of Creative should keep a pulse on cultural trends, including social and brand relevance.

Are there opportunities for personal development within the role?

Yes, the role includes mentoring team members to achieve world-class creative output, which supports personal development.

What is the work environment like for this position?

The work environment is dynamic, with changing priorities, requiring a flexible and proactive approach.

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Motorway

The UK’s fastest-growing used car marketplace.

Technology
Industry
201-500
Employees
2017
Founded Year

Mission & Purpose

Motorway started in 2017 with a vision to build a better car market for everyone, harnessing the power of technology to deliver an amazing experience. We're on a journey to make selling used cars better for everyone. With our network of more than 4,000 professional car dealers directly bidding on these vehicles, we enable customers to sell their car for up to £1,000 more in as little as 24 hours - while supporting our car dealer partners to acquire the best used car stock, 100% online. This is the way to sell your car. This is the Motorway. In our first 4 years we’ve helped over 2.5 million customers value and sell their car, and have grown at over 300% year on year. And the journey’s only just begun.

Culture & Values

  • Create new roads

    Changing things for the better through innovation.

  • Take the wheel

    Being accountable and facing hard challenges head-on.

  • Be humble

    Leaving egos at the door — we succeed as one.

  • Pedal to the metal

    We move fast and act decisively.

  • 5-star comes as standard

    Experiences that delight, excellence as standard.

Benefits

  • Stock options

    Many of our roles include significant stock options, so you can share in Motorway’s growth and future success.

  • Car leasing scheme

    Lease a brand new electric car through your gross salary saving up to 40% on the retail cost.

  • Work from home

    Many of our roles are hybrid, with the option to apply to work fully from home for one month each year.

  • Enhanced parental leave

    Juggling parenting and work is challenging. We want to support you as best we can at this important time for you and your family.

  • Mental health

    We have a number of employees trained in mental health first aid for when you need support. We also offer discounted Calm or Headspace subscriptions.