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Head of Creative

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Boohoo Group PLC

2mo ago

  • Job
    Full-time
    Senior & Expert Level
  • Marketing
    Creative Arts & Fashion
  • London
  • Quick Apply

AI generated summary

  • You need leadership experience in fashion, a strong creative vision, team management skills, project oversight, content expertise across channels, prioritization ability, and excellent communication.
  • You will lead campaign ideation, manage budgets, oversee creative output, ensure visual consistency, mentor your team, and craft engaging fashion narratives that resonate with audiences.

Requirements

  • Experience at a leadership level, preferably within the fashion industry.
  • Strong creative vision that aligns with business objectives.
  • Proven proficiency in leading a diverse team of creatives.
  • Experience in managing creative projects, ensuring alignment with strategic goals.
  • Expertise in developing content across various channels, including digital, social media, paid media, and print.
  • Ability to prioritise tasks based on both short- and long-term objectives.
  • A creative thinker who can lead brainstorming sessions and develop actionable initiatives. Producing fresh, innovative work that translates complex ideas into compelling digital experiences for sophisticated audience.
  • Strong communication skills with high visual standards and exceptional organisational abilities.

Responsibilities

  • Campaign Leadership: Own the concept ideation for our seven seasonal brand campaigns, developing the vision and messaging, and overseeing production to ensure timely delivery within budget.
  • Audience Engagement: Utilise customer insights to craft compelling campaigns that resonate with our target audience.
  • Visual Consistency: Lead the graphic approach across all marketing touchpoints, ensuring a cohesive visual identity.
  • Quality Control: Review and critique the creative output of teams across site, print, and digital marketing collateral.
  • Budget Management: Forecast and manage creative budgets in collaboration with the producer.
  • Creative Direction: Work with the Art Director to create seasonal studio creative direction packs, including elements like casting, styling, and posing.
  • Asset Review: Contribute to regular asset reviews across various channels, including paid media, website content, email campaigns, social media, and influencer partnerships.
  • Fashion Storytelling: Collaborate with the product team to develop smaller fashion narratives that highlight current trends, leveraging data to support these stories.
  • Integrated Storytelling: Ensure that marketing storytelling is integral to all asset production.
  • Strategic Planning: Partner with the Marketing Director to plan assets for key brand and customer moments outlined in the marketing calendar.
  • Content Strategy: Spearhead and manage the overarching content strategy, ensuring alignment with brand objectives.
  • Team Development: Mentor and inspire your team, fostering a culture of creativity and collaboration.

FAQs

What is the main responsibility of the Head of Creative at Karen Millen?

The main responsibility is to define and elevate the brand’s creative direction across all touchpoints, ensuring alignment with strategic goals and overseeing the quality and consistency of all marketing assets.

What experience is required for this position?

A leadership-level experience, preferably within the fashion industry, is required.

How does the Head of Creative contribute to campaign development?

The Head of Creative owns the concept ideation for seasonal brand campaigns, developing vision and messaging, and overseeing production to ensure timely delivery within budget.

Is team leadership a part of the role?

Yes, the Head of Creative is responsible for leading and mentoring a diverse team of creatives, fostering a culture of creativity and collaboration.

What kind of projects will the Head of Creative be managing?

The role includes managing creative projects across various channels, ensuring that they align with strategic business objectives.

How does the Head of Creative ensure visual consistency in marketing materials?

The Head of Creative leads the graphic approach across all marketing touchpoints to ensure a cohesive visual identity.

What are the expected skills for this position?

Candidates should have strong communication skills, high visual standards, exceptional organizational abilities, and the ability to prioritize tasks based on both short- and long-term objectives.

How does the Head of Creative utilize customer insights?

The Head of Creative uses customer insights to craft compelling campaigns that resonate with the target audience.

What values guide the work culture at Karen Millen?

The PACCT values—Passion, Agile, Commercial, Creative, and Team—guide the work culture at Karen Millen.

Are there any benefits offered with this position?

Yes, benefits include participation in share schemes, flexible core hours, health and wellbeing support, up to 40% discount off the brands, and a vibrant social calendar.

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Boohoo Group PLC

Think you know us? Think Again!

Fashion & Arts
Industry
5001-10,000
Employees
2006
Founded Year

Mission & Purpose

Think beyond your average job, think boohoo group careers. Working with us means being part of the biggest online fashion retailer’s success story. When you’re part of our family, the opportunities are endless. Back in 2006, we started out as one brand with only three team members. Fast-forward to current day and we are now made up of 13 amazing brands and counting, we have offices all over the world and we have grown to a 6,000+ strong team we call our big boohoo family - and we don’t plan on stopping there. We have big ambitions, huge potential and a clear strategy to continually evolve and grow the business. It’s a seriously exciting time to join us and influence the next chapter of our success. Our 13 amazing brands are; boohoo, boohooMAN, PrettyLittleThing, Nasty Gal, MissPap, Karen Millen, Coast, Oasis, Warehouse, Debenhams, Dorothy Perkins, Wallis and Burton. So, think different. Think fast. Think freely. Think valued. Think you know us? Think again!