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Head of Demand Generation (12 Month FTC)

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Pleo

3mo ago

  • Job
    Full-time
    Senior Level
  • Marketing
    Business, Operations & Strategy
  • Berlin
  • Quick Apply

AI generated summary

  • You need 8+ years in SaaS B2B marketing, strong digital demand gen skills, people management experience, and proficiency in HubSpot/Clay. FinTech background is a plus.
  • You will lead a demand generation team, develop strategies, manage lead programs, collaborate with sales and marketing, measure performance, manage budgets, and optimize vendor partnerships.

Requirements

  • A minimum of 8 years experience in SaaS B2B marketing roles with a particular focus on digital demand generation experience including paid social, content syndication, ABM, lead generation and scoring, nurture and email marketing and webinar programmes
  • Are an experienced people manager - you’ll be leading a team of demand generation marketers, so we’re looking for someone who knows how to develop, lead, motivate and get the best out of people
  • Are self-motivated, energetic and results oriented marketer with a track record of impact
  • Excel in a fast paced, highly matrixed environment and embrace change and ambiguity
  • Are a credible communicator with impeccable presentation skills
  • FinTech background would be an advantage but is not essential
  • Experience with marketing automation and CRM tools such as HubSpot and Clay advantageous

Responsibilities

  • Lead and develop a small team of demand generation specialists.
  • Develop and execute comprehensive demand generation strategies to drive lead generation, customer acquisition, and revenue growth.
  • Manage lead generation programs, including lead capture, scoring, and nurturing, to maximise lead quality and conversion rates.
  • Develop a customer advocacy programme to recognise, federate and eventually foster upselling/cross-selling opportunities for our sales team through various initiatives: awards programme, customer advisory board, working in close relationship with marketing teams on customer stories etc.
  • Collaborate with sales and marketing teams to develop integrated marketing and sales campaigns and align efforts to achieve business objectives.
  • Support and enable SDRs, and Account Executives to utilise marketing programmes and messaging to engage and progress leads to opportunity and generate revenue.
  • Measure, analyse and report on the impact of programmes and improve our performance when & where needed. Track our results to make sure the right investments are made and closely monitor which channels are working.
  • Manage the demand generation budget. Allocate resources to channels that yield the most efficient return on investment and deliver results in line with business targets.
  • Maintain a feedback loop between sales and marketing to optimise lead generation campaigns and find opportunities for pipeline acceleration and sales conversions.
  • Evaluate, select, and manage outside vendors and specialist agencies that contribute to demand creation programmes, ensuring performance metrics are met and they deliver high-quality results.
  • Stay updated with industry trends, best practices, and emerging technologies in demand generation and leverage data-driven insights to continually refine strategies and drive results.

FAQs

What is the duration of the Head of Demand Generation role?

This position is a full-time 12-month fixed-term contract to cover maternity leave.

What are the primary responsibilities of the Head of Demand Generation?

The Head of Demand Generation will lead the Demand Generation team, develop comprehensive demand generation strategies, manage lead generation programs, create a customer advocacy program, collaborate with sales and marketing teams, analyse and report on program performance, manage the demand generation budget, and stay updated with industry trends.

What qualifications are required for this position?

Candidates should have a minimum of 8 years of experience in SaaS B2B marketing with a focus on digital demand generation, experience in team leadership, be self-motivated and results-oriented, and possess excellent communication and presentation skills.

Is experience in the FinTech sector necessary for this role?

While a FinTech background would be an advantage, it is not essential for this position.

What tools and software are preferred for this role?

Experience with marketing automation and CRM tools such as HubSpot and Clay is advantageous.

How is the team structured under the Head of Demand Generation?

The Head of Demand Generation will lead a small team of demand generation specialists as part of the Revenue Marketing Team.

What kind of benefits can employees expect?

Employees can expect benefits such as a Pleo card for expenses, catered lunches or a lunch allowance, private health insurance, 25 days of holiday, hybrid work options, wellbeing days, access to LinkedIn Learning, and paid parental leave.

How does Pleo support employee wellbeing?

Pleo offers wellbeing days for employees to recharge, access to mental health support through MyndUp, and various other initiatives to prioritize employee wellbeing.

What is Pleo's approach to diversity and inclusion in the hiring process?

Pleo encourages individuals from all backgrounds to apply and aims to reflect the diversity of the world around us in its workforce.

In which office locations does Pleo operate?

Pleo has offices in Copenhagen, Lisbon, London, Stockholm, Berlin, Madrid, and Montreal, along with many full-time remote employees across 35 other countries.

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Pleo

Smart company cards. Automated expense reports. Out-of-pocket expenses. One solution for all your company spending.

Finance
Industry
501-1000
Employees
2015
Founded Year

Mission & Purpose

Pleo is a company that provides expense management and company card solutions for businesses. Their ultimate goal is to simplify and automate expense management processes, making it easier for businesses to handle expenses and financial transactions. Pleo's purpose revolves around offering a user-friendly platform and business cards that enable employees to make company purchases conveniently, while also providing businesses with real-time expense tracking and control. Through their services, they aim to improve financial transparency, enhance efficiency, and empower businesses to manage their expenses effectively, ultimately facilitating smoother financial operations for companies of all sizes.

Benefits

  • Healthcare provider in your country

  • 25 days leave

  • Flexible working hours: agree with your manager + block out your calendar

  • Wellbeing days when you need them

  • 24 weeks fully paid parental leave for primary caregiver