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Head of Global Brand

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Emma – The Sleep Company

2mo ago

  • Job
    Full-time
    Senior Level
  • Marketing
    Product
  • Frankfurt
  • Quick Apply

AI generated summary

  • You need 8+ years in brand management, strategic thinking, data-driven performance, creative collaboration, and strong leadership in consumer goods D2C and retail.
  • You will develop global brand strategy, lead multi-channel campaigns, ensure brand consistency, track performance metrics, oversee planning, and mentor a high-performing team to drive brand growth.

Requirements

  • Experienced Brand Leader: 8+ years in brand management (5+ years in leadership roles) with a proven track record in consumer goods across D2C and retail. A commercially driven marketer with a strong business mindset and deep P&L expertise, ensuring brand strategy aligns with business performance.
  • Strategic & Analytical Thinker: Ability to define brand identity, positioning, and differentiation in a competitive market. Skilled in interpreting market trends, consumer insights, and brand performance metrics to drive innovation, full-funnel campaigns, and growth.
  • Data-Driven & Performance-Oriented: Expertise in measuring, analysing, and optimizing brand initiatives using KPIs, marketing ROI, and consumer data. Understanding of performance marketing, attribution, and impact measurement to optimize investments. Proficiency in BI tools like Tableau for data-driven decision-making.
  • Creative & Collaborative Partner: Works effectively with creative teams to develop communication and campaign strategies that align with business objectives. Strong stakeholder management skills with experience navigating complex organizations and leading cross-functional teams.
  • Leadership & Agility: Proven ability to manage teams, foster collaboration, and thrive in fast-paced, dynamic environments with a growth mindset.

Responsibilities

  • Brand Strategy & Messaging: Develop and implement a global brand strategy with clear value propositions, ensuring consistency in messaging while allowing for local adaptations.
  • Campaign & Product Communication: Lead integrated, multi-channel campaigns and develop product communication strategies that highlight differentiation and align with audience insights.
  • Brand Consistency & Reputation: Establish frameworks to maintain brand identity, tone, and storytelling across all markets while managing brand reputation and media relations.
  • Performance & Insights: Define and track key brand metrics, leveraging consumer insights and analytics to refine strategies and optimize future initiatives.
  • Planning & Execution: Drive annual brand planning, oversee the marketing calendar, and ensure seamless execution of campaigns and key brand moments.
  • Leadership & Collaboration: Lead and mentor a high-performing team of 8, while working cross-functionally to drive brand growth and impact.

FAQs

What is the primary responsibility of the Head of Global Brand at Emma?

The primary responsibility is to shape the brand identity, positioning, and messaging of Emma, ensuring it remains a market leader through a strong and adaptable global brand strategy.

How many years of experience are required for this position?

A minimum of 8 years of experience in brand management is required, with at least 5 years in leadership roles.

What type of environments does Emma promote?

Emma promotes a welcoming and collaborative environment that values honesty, direct communication, and team excellence, with no ego or office politics.

What is expected of the candidate in terms of data-driven decision-making?

The candidate should have expertise in measuring, analyzing, and optimizing brand initiatives using KPIs and consumer data, along with proficiency in BI tools like Tableau for data-driven decision-making.

What qualities are essential for the ideal candidate?

The ideal candidate should be an experienced brand leader, a strategic and analytical thinker, data-driven and performance-oriented, a creative and collaborative partner, and demonstrate leadership and agility in dynamic environments.

Where can this role be based?

This role can be based in either the Lisbon or Frankfurt office.

How does Emma support personal development for its employees?

Emma supports personal development by providing opportunities to grow and succeed, enabling employees to become part of a group of ambitious and inspiring leaders.

Does Emma have a diversity and inclusion policy?

Yes, Emma celebrates diversity and is committed to promoting inclusion in the workplace, considering all qualified applicants without regard to race, gender, disability, or other factors.

How is the work-life balance structured in this role?

Emma offers a hybrid work policy that allows for 22 days of remote work per quarter, fostering flexibility and productive collaboration across teams and locations.

What kind of campaigns will the Head of Global Brand be managing?

The Head of Global Brand will lead integrated, multi-channel campaigns and develop product communication strategies that emphasize differentiation and align with audience insights.

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Emma – The Sleep Company

Awakening people to their full sleep potential. One night at a time.

Manufacturing & Electronics
Industry
1001-5000
Employees
2013
Founded Year

Mission & Purpose

We are Emma – The Sleep Company. We revolutionise sleep by pushing the boundaries of what technology can do for rest. Our aim is to awaken people's best by enhancing their sleep. We are one of Europe’s fastest-growing sleep innovation companies representing over 65 nationalities at our international offices in Frankfurt, Lisbon, Manila, and Mexico City. Our work culture is built on strong values promoting community, agility, and ownership. Growth and excellence in all areas are important to us, which is why we offer our team members opportunities to unlock their full potential professionally and personally. Emma proudly celebrates diversity. We are an equal opportunity employer committed to promoting inclusion in our workplace. We consider all qualified applicants for employment without regard to race, ethnic origin, religion or belief, gender, gender identity or expression, sexual orientation, national origin, disability or age.