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Head of Marketing

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Worldwide Webb

3mo ago

  • Job
    Full-time
    Expert Level
  • Marketing
  • London
  • Quick Apply

AI generated summary

  • You must have a proven track record in leading and executing successful marketing campaigns for gaming, utilizing data analytics and automation to drive brand growth and engagement.
  • You will develop and execute a marketing strategy to drive awareness, enhance brand identity, acquire users, analyse data, and grow the ecosystem for a gaming company.

Requirements

  • Track record of leading and executing successful marketing campaigns for game launches, expansions, or major updates.
  • Demonstrated ability to build and elevate a gaming brand through innovative marketing initiatives.
  • Expertise in leveraging data analytics to optimise marketing strategies.
  • Experience building, testing and maintaining marketing, ad and social funnels.
  • You must be an expert lazy marketer. Automating everything and eliminating the barriers between content and delivery.

Responsibilities

  • Develop and execute a comprehensive marketing strategy to drive hype, awareness, and players to Worldwide Webb.
  • Lead efforts to enhance and maintain the company's brand identity within the gaming industry.
  • Drive user acquisition initiatives through targeted campaigns, partnerships, and promotions.
  • Utilise analytics to assess the effectiveness of marketing initiatives and make data-driven recommendations to optimise marketing strategies, ensuring a measurable and positive impact on business outcomes.
  • Create and execute on ecosystem growth strategies.

FAQs

What game will I be responsible for marketing as the Head of Marketing?

You will be responsible for architecting and executing the marketing strategy for our cutting-edge MMORPG, Worldwide Webb.

What is the main goal of the marketing strategy for Worldwide Webb?

The main goal is to supercharge user acquisition and set our daily active users on an exponential trajectory.

How will the marketing strategy for Worldwide Webb differentiate itself from other MMORPG games?

The marketing strategy will focus on viral campaigns and data-driven finesse to make Worldwide Webb stand out as the future of MMORPG gaming.

Worldwide Webb

A free to play, browser-based pixel art MMORPG.

Entertainment & Media
Industry
11-50
Employees

Mission & Purpose

Based in London, Webb are a team of game enthusiasts - including ex-Blizzard and Jagex talents - working to revolutionise gaming by delivering experiences that surpass expectations of what video games can be. The team are currently developing 'Worldwide Webb', a pixel art MMORPG that seamlessly blend old-school nostalgia with modern aesthetics and technologies to immerse players in a vibrant new world. Having recently raised $10 million in investment, the team are building on solid foundations and growing the wider team to bring their vision of Worldwide Webb to life.

Benefits

  • Flexible work options

  • 28 days of paid vacation

  • Work events and community

  • Brand new equipment

  • Competitive salaries

  • Team visits to gaming events