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Head of Performance marketing

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Back Market

2mo ago

  • Job
    Full-time
    Expert Level
  • Marketing
    Product
  • Germany, +11
    Remote
  • Quick Apply

AI generated summary

  • You must be fluent in English with 10+ years in ecommerce or digital marketing, strong analytics and technical skills, excellent communication, and proven leadership in performance marketing teams.
  • You will manage performance marketing channels, lead a team, conduct measurement analysis, initiate projects for campaign effectiveness, collaborate on budget tracking, build relationships with media partners, and foster team development.

Requirements

  • Fluent english mandatory
  • Proven experience leading performance / direct response / ppc marketing teams in highly competitive industries (ideally ecommerce) with material marketing budget. The candidate will have to have managed SEM channels and ideally several other performance channels.
  • 10+ years experience in fields such as ecommerce, top tier consultancies, digital marketing, product roles in tech companies, analytics.
  • Very strong analytics, to deep dive on company/channel variances and lead measurement projects.
  • Deep technical skills related to internet traffic / campaign management / bidding / tracking, to innovate on our channel management and increase impact.
  • Very good stakeholder management and communication skills (verbal and written) to lead the sophisticated ecosystem around this team.
  • Strong people leadership to develop a team of marketing managers, who have a key impact on the company's growth

Responsibilities

  • Own and manage Back Market’s performance marketing channels: SEM (Search ads and Google Shopping), Social (Meta, Tiktok, etc), Affiliates, Youtube, Display, Mobile advertising in 18+ countries across EU, US and Asia.
  • Manage a team of 5-10 marketing managers (internal and agencies)
  • Lead complex measurement analysis with the team’s data analysts, such as channel incrementality and elasticity/saturation/marginal efficiency.
  • Initiate technical projects with the team’s product, engineering, growth hacking and tracking partners to improve campaigns effectiveness (including changes enabled by AI innovation).
  • Partner with the finance and country managers teams to build and track Back Market’s budget (growth and profitability)
  • Partner with Back Market’s leaders to analyze, explain and improve our growth and profitability metrics (e.g. in weekly, monthly, quarterly reviews).
  • Own WW relationship with key media partners externally (e.g. Google, Meta, TikTok, Snap, Reddit, Pinterest, key affiliates) and internally (including our creative studio, brand marketing teams).
  • Act as a people and culture leader beyond the marketing performance team to develop our colleagues’ skills and knowledge and empower them to accomplish our mission and develop a more circular economy.

FAQs

What is the main responsibility of the Head of Performance Marketing at Back Market?

The main responsibility is to lead a team and manage all performance marketing channels, including SEM, social media, mobile advertising, affiliates, video, and display, across multiple countries to accelerate growth and profitability.

How many marketing managers will the Head of Performance Marketing manage?

The Head of Performance Marketing will manage a team of 5-10 marketing managers, both internal and from agencies.

What type of experience is required for this position?

A candidate should have at least 10 years of experience in fields such as eCommerce, digital marketing, top-tier consultancies, product roles in tech companies, or analytics, with proven experience in leading performance marketing teams in competitive industries.

Is knowledge of analytics important for this role?

Yes, very strong analytics skills are required to analyze company and channel variances and lead measurement projects.

Will the Head of Performance Marketing need to work with external media partners?

Yes, the role involves managing worldwide relationships with key media partners such as Google, Meta, and TikTok, along with internal creative and brand marketing teams.

Are there opportunities for career growth within the company?

Yes, Back Market offers a flexible career path with a dedicated Learning & Development team to help employees grow with personalized training opportunities.

What type of culture does Back Market aim to foster within its teams?

Back Market promotes a culture of empowerment, inclusivity, and support, aiming to develop employees' skills and knowledge to accomplish their mission in the circular economy.

Does Back Market have any specific initiatives regarding diversity and inclusion?

Yes, Back Market is committed to embedding diversity, equity, and inclusion principles in all aspects of the organization and aims to create a globally representative team.

What benefits does Back Market offer to employees?

Benefits include an attractive salary, equity, health insurance, lunch vouchers, parental benefits, flexible hours, a relocation package, and paid time off for activism in the community.

Is fluency in English required for this position?

Yes, fluency in English is mandatory for this position.

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Back Market

Manufacturing & Electronics
Industry
501-1000
Employees
2014
Founded Year

Mission & Purpose

Founded in 2014 by Thibaud Hug de Larauze, Quentin Le Brouster, and Vianney Vaute, Back Market is a global marketplace for premium refurbished electronics. We’re here to help make refurbished tech trustworthy, reliable, and affordable. As a certified B-Corp, Back Market’s mission is to do more with what we already have. Because, well, what we already have is pretty great. That’s why all the tech you find on Back Market is better than new — because not only is it in perfect working condition, independent scientific research shows that refurbished electronics have a significantly smaller footprint on the environment than brand new. Every time someone chooses refurbished tech, we avoid additional environmental impact on the planet. Of course, it’s not just about the tech sold by sellers on our marketplace, it’s also about how we run our business — we hold ourselves to high standards when it comes to our own sustainability practices, too. We work across the refurbishment industry to develop new technologies, support environmental initiatives related to electronic waste (e-waste), and work with local governments across the globe to pass legislation that supports sustainability and the Right to Repair in the tech industry. We know we’re not alone in our vision for a world where tech respects the planet. With 884M€ raised to date and over 10 million customers around the world, we’re well on our way to the joyful revolution of Tech Reborn.