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Head of Social Activation NIVEA ( All genders)

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Beiersdorf

1mo ago

  • Job
    Full-time
    Senior Level
  • Customer Relations
    Marketing
  • Hamburg

AI generated summary

  • You should have 5+ years in strategic influence management in FMCG/skincare, leadership skills, digital marketing knowledge, global adaptability, and fluency in English for senior engagement.
  • You will manage brand influence strategies, oversee activation teams, create KPI frameworks, analyze performance, and communicate strategy to global regions while ensuring alignment with objectives.

Requirements

  • 5+ years of international experience in strategic influence management, preferably in fmcg/ skincare industry.
  • Expertise in aligning influence strategies with business objectives and driving global impact.
  • Proven leadership skills with experience managing cross-functional teams and building stakeholder buy-in.
  • Strong knowledge of marketing communications, social media, and digital trends to drive brand influence.
  • Global mindset with experience adapting strategies in dynamic international markets.
  • Creative and strategic thinking to develop and execute high-impact influence campaigns.
  • Fluency in English, both written and spoken, with experience engaging senior leadership and international team.

Responsibilities

  • Responsible for participating in, communicating and representing the brand's influence strategy.
  • Responsible, with the Director, for producing global brand influence guidelines and ensure clear communication internally and to the regions/countries. This includes setting golden rules to follow, brand targets and tribes, tone of voice, content strategy, brand do's & don'ts, pyramid activation, paid vs. organic vs. media split.
  • Responsible for orchestrating their team to put in place successful full funnel operational influence activations following the annual roadmap and budget split.
  • Responsible for communicating the vision of the Director to the rest of the team and ensuring that each activation is successfully put in place to achieve the objectives. Approval and management of the global agency relations.
  • Responsible for creating a KPI framework for influence activations with social analyst.
  • Generation of learnings and actions from brand performance tracking and reporting.
  • Responsible for the performance analysis of each activation and reporting KPIs to the Director.
  • Responsible for the presentation of the global strategy to regions/countries and running official feedback sessions on a regular basis.

FAQs

What is the primary responsibility of the Head of Social Activation NIVEA?

The primary responsibility is to communicate and orchestrate the brand's influence strategy at a global level while ensuring alignment with regional and local teams.

What qualifications are required for this position?

The role requires 5+ years of international experience in strategic influence management, preferably within the FMCG or skincare industry, along with expertise in aligning influence strategies with business objectives.

What skills are essential for this role?

Essential skills include proven leadership capabilities, knowledge of marketing communications and social media, strategic thinking, and fluency in English.

Will I be involved in performance analysis?

Yes, you will be responsible for the performance analysis of each activation and reporting key performance indicators (KPIs) to the Director.

Is there an emphasis on diversity and inclusion within the company?

Yes, Beiersdorf embraces diversity and inclusion and is committed to providing equal opportunities to all applicants.

What kind of team will I be managing?

You will manage a cross-functional team to execute successful full-funnel operational influence activations.

How often will I need to communicate with the global team?

Regular communication with the global team is necessary, including the presentation of the global strategy and running official feedback sessions.

Will I be involved in creating brand influence guidelines?

Yes, you will be responsible, along with the Director, for producing global brand influence guidelines and ensuring clear communication to regions and countries.

Are there opportunities for professional development?

While not explicitly mentioned, Beiersdorf's commitment to employee well-being suggests there may be opportunities for professional development and growth within the company.

How is success measured in this role?

Success is measured through the creation of a KPI framework for influence activations, performance analysis of campaigns, and achieving the defined brand objectives.

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Beiersdorf

We are skin care. Accompanying people's lives, caring for healthy beautiful skin, nurturing people from the outside in.

Retail & Consumer Goods
Industry
10,001+
Employees
1882
Founded Year

Mission & Purpose

For over 140 years, Beiersdorf has been a companion in people’s lives, caring for healthy beautiful skin. With our global core brands NIVEA, Eucerin, La Prairie and Hansaplast, Beiersdorf is a worldwide leader in skin care. On a local scale, we have strong positions with brands like Aquaphor, Coppertone, Chantecaille, Labello, 8x4, atrix, Hidrofugal, Maestro, Skin Stories und Florena. Our more than 20.000 employees in more than 170 affiliates all over the world are the reason why we can grow fast and sustainably. Behind each brand, each product and each success are our people whose passion and entrepreneurial spirit make us a global leader in skin care. And our care has always gone further: We at Beiersdorf CARE BEYOND SKIN. We care for people and are committed expand our positive impact to our environment, our society and our consumers. Do you enjoy working for beloved brands trusted by millions of people throughout the world while developing yourself further? And would you like to help shape the future of products like NIVEA and Eucerin while caring beyond to create impact to our consumers, our society and the planet? Then explore the exciting career paths offered by the inventor of modern skin care and discover the many interesting opportunities for advancement and challenging responsibilities we provide all over the world. Whether you’re a career starter or a seasoned professional, or whether your background is in sciences or business, our open, integrative and purposeful corporate culture fosters excellence and will give you the freedom you need to let your entrepreneurial spirit unfold and to live out your enthusiasm for brands, people, and innovative technologies and markets.

Culture & Values

  • Care

    We act responsibly towards our colleagues, consumers, brands, our society and our environment.

  • Simplicity

    We strive for clarity and consistency, make decisions quickly and pragmatically and focus on what’s essential.

  • Courage

    We are committed to bold objectives, take initiative, learn from our mistakes and see change as an opportunity.

  • Trust

    We say what we mean, keep our promises and treat others with respect.

Benefits

  • Fair compensation

  • Flexible working hours

  • Hybrid work

  • 30 days paid leave

  • Fitness center support

  • Mental & medical health offers