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Influencer Marketing Manager

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Hotwire

1mo ago

  • Job
    Full-time
    Junior & Mid Level
  • Customer Relations
    Marketing
  • Frankfurt, +1
  • Quick Apply

AI generated summary

  • You have 1-3 years experience with creators, ideally in tech; strong communication, organizational skills, and a passion for social media and brands; plus a network of influencers.
  • You will source and vet creators, manage communications and campaigns, create briefs, analyze performance, and build relationships to align with brand goals.

Requirements

  • Experience: You have a proven track record of managing successful, creator-led campaigns and building strong relationships with creators and their representatives.
  • Industry Knowledge: You’re passionate and knowledgeable about the creator landscape, with insights to share on leveraging it effectively.
  • Personable Communication: You excel at working with people, handling challenges smoothly, and communicating effectively—communication is essential in our business.
  • Organisational Skills: You’re highly organised, able to keep up with the fast pace of social media, managing multiple content pieces and deadlines.
  • Brand & Social Media Passion: You’re fascinated by brands, curious about their social media strategies, and excited by digital trends and innovations.
  • Dedication to Quality: You take pride in your work, treating client brands with care and striving for excellence in everything you deliver.
  • Driven & Ambitious: You embrace growth and adaptability, essential qualities for thriving in the evolving world of social media.
  • Qualifications:
  • 1-3 years of experience working with creators, ideally in an agency setting.
  • Proven experience working with tech brands and/or tech influencers.
  • Preferred: You have a network of creators/influencers, networks and agencies.

Responsibilities

  • Sourcing & Vetting Creators
  • Identify and vet creators for brand partnerships, ensuring alignment with brand strategy, performance metrics, demographics, and personality.
  • Present well-reasoned creator selections to clients, highlighting how each choice aligns with campaign goals.
  • Maintain an active network of creators and networks to always be on top of the latest and greatest.
  • Creator Briefs
  • Create detailed briefing documents for creators, covering essential brand insights and content inspiration.
  • Lead or co-lead briefing sessions with creators, conducted over video calls or in person.
  • Meet with creators and networks in person as part of your relationship management duties, including joining events.
  • Creator Communications & Campaign Management
  • Manage end-to-end communication with creators and talent agencies throughout partnerships, ensuring they have all necessary information, meeting deadlines, and fostering relationships.
  • You’re responsible for overseeing campaign budgets, ensuring quality of content and delivery of the set KPIs, including consultancy for our clients.
  • Content Management & Scheduling
  • Collaborate with brand teams to provide feedback on creator content, handle any required edits, and ensure the publication of content on all channels for maximum impact.
  • Campaign Reporting
  • Track and analyse creator performance, maintaining data accuracy in analytics trackers, using in-house and client tools.
  • Take the lead on delivering insights and key learnings in client campaign reports.
  • Relationship Building & Networking
  • Expand our network of creators and agency contacts through relationship-building on current projects, networking, attending industry events, and staying updated on emerging influencers.

FAQs

What is the primary focus of the Influencer Marketing Manager role at Hotwire?

The primary focus is to connect brands with influential voices and impactful creators, shaping brand stories through creator-led campaigns that blend strategy, creativity, and relationship-building.

What kind of experience is required for this position?

The candidate should have 1-3 years of experience working with creators, ideally in an agency setting, along with proven experience working with tech brands and/or tech influencers.

Are there opportunities for professional development in this role?

Yes, Hotwire emphasizes continuous learning and development, offering opportunities to achieve personal bests through engaging work experiences.

What are the main responsibilities of the Influencer Marketing Manager?

Responsibilities include sourcing and vetting creators, creating detailed creator briefs, managing communications and campaigns, overseeing content management, analyzing campaign performance, and building relationships within the creator landscape.

Is networking a part of this role?

Yes, networking is essential as the role involves expanding the network of creators and agency contacts through relationship-building, attending industry events, and staying updated on emerging influencers.

How does the company support work-life balance?

Hotwire embraces a Thoughtful Working approach that embodies flexibility and offers unique benefits, ensuring employees achieve a balance between personal and professional commitments.

What qualifications are preferred for the role?

Preferred qualifications include having a network of creators/influencers, networks, and agencies, which can enhance the effectiveness of influencer marketing initiatives.

Will I be required to travel for this job?

Travel may be required for relationship management duties, including meetings with creators and attendance at events, but specific travel requirements will depend on ongoing projects.

How will success in this role be measured?

Success will be measured through the effectiveness of creator-led campaigns, client satisfaction, the ability to meet deadlines, and the achievement of project KPIs and campaign results.

Can I apply if I do not have a network of influencers?

While having a network of creators and influencers is preferred, candidates who demonstrate strong experience and skills in influencer marketing may still be considered for the role.

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Hotwire

Ignite Possibility - We're hiring!

Marketing & Advertising
Industry
201-500
Employees

Mission & Purpose

We’re fanatical about technology, with over twenty years’ experience in igniting positive actions for our clients. Our tech understanding, experience and network helps spark audience curiosity across all aspects of communications, branding and digital marketing. At Hotwire, we aim to be the best consultancy our clients and our people will ever work with. With specialists in everything from brand communications to ABM, we'll help you to achieve limitless success.

Culture & Values

  • One Team

    We are a global collective where diversity is embraced, and everyone belongs

  • Connected

    We are connected to each other and the world around us

  • Ambitious

    We pursue results and fuel action with drive and enthusiasm

  • Curious

    Our solutions, creativity and mindset lives in groundbreaking space

Benefits

  • Healthcare and wellness programs

  • Competitive pay, bonus programs and recognition

  • Community involvement and volunteering

  • Retirement plans and life insurance

  • Connecting globally thru travel and networking opportunities

  • Training and career development

  • Hybrid working with focus on outcomes

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