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International Sales Manager

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BrewDog

2mo ago

  • Job
    Full-time
    Senior Level
  • Sales & Business Development
    Marketing

AI generated summary

  • You must have 5+ years in FMCG and distributor management, strong communication skills, Excel proficiency, travel willingness, and a passion for beer.
  • You will manage sales strategies, analyze market performance, collaborate on brand plans, evaluate distributors, forecast demand, and oversee P&L to achieve revenue and growth targets.

Requirements

  • World class communication, interpersonal and presentation skills.
  • +5 years’ experience in distributor management and FMCG with Export sales experience preferred.
  • Experience developing and managing relationships with distributors and key accounts.
  • Willingness to travel.
  • Experience with major off-trade retailers.
  • Knowledge of pricing structures and, discounting and margin management.
  • Strong organisational skills and the ability to manage multiple markets, partners and projects simultaneously.
  • Strong excel skills and the ability to story tell from large data sets such as IRI, Nielsen or depletions data.
  • Commercial astuteness with the ability to help create optimal value chains.
  • A dynamic, goal orientated, high-energy individual, who relishes working in a fast-paced collaborative team environment.
  • A passion for beer.

Responsibilities

  • Managing and executing the sales strategy across the Nordic regions and Republic of Ireland to exceed agreed revenue and growth targets.
  • Reviewing, analysing and assisting in the execution of the commercial strategy in market, ensuring we are aggressively growing sales in a sustainable way with the goal of leading the craft category in both the on-premise and retail spaces.
  • Shaping and delivery of the regional brand plans by working collaboratively with our brand marketing team and our local distribution partners.
  • Distributor evaluation and management, to ensure market opportunities are identified and maximised and our unique brand is brought to life locally in a way that is consistent with our core brand principles.
  • Forecasting and forward order management by region to ensure demand is captured accurately with our planning team and monthly sales targets are achieved.
  • Reviewing and reporting distributor sales and depletions data to highlight performance in market and wider category trends.
  • Analysis of distributor stockholding and management to help ensure the freshest product is available to our customers.
  • Full P&L management for each region to exceed agreed sales and profit objectives.

FAQs

What is the main focus of the International Sales Manager role?

The main focus of the International Sales Manager role is to work directly with distribution partners to craft and execute joint business plans aimed at aggressively growing export sales in the Republic of Ireland and the Nordic regions of Sweden, Norway, and Finland.

What kind of experience is required for this position?

A minimum of 5 years of experience in distributor management and FMCG is required, with export sales experience preferred.

Will the International Sales Manager need to travel?

Yes, a willingness to travel is essential for this position.

What specific skills are important for this role?

Important skills include world-class communication, interpersonal and presentation skills, strong organizational abilities to manage multiple markets and projects, strong excel skills for data analysis, and commercial acumen.

Are there any benefits for employees involved in learning about beer?

Yes, the company supports employees in obtaining internationally-recognized Cicerone qualifications and offers additional pay for each level passed.

What kind of sales targets will the International Sales Manager be expected to meet?

The International Sales Manager will be responsible for managing and executing the sales strategy to exceed agreed revenue and growth targets across the Nordic regions and Republic of Ireland.

Is there a benefit structure tied to company performance?

Yes, there is a unique Hop Stock benefit and a bonus scheme that allows salaried team members to share in the company's success by receiving bonuses when the business succeeds.

What kind of environment will the International Sales Manager be working in?

The position is within a fast-paced collaborative team environment, focused on achieving ambitious goals and ensuring sustainable growth in craft beer sales.

What additional leave is provided to employees after their tenure?

Employees receive a 4-week sabbatical every 5 years, and for each year completed up to 5 years, they receive an additional holiday day.

Does the company have a commitment to the environment?

Yes, the company is focused on sustainability and employs industry-leading techniques to create and deliver unique beer while also contributing positively to the environment.

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BrewDog

Welcome to Planet BrewDog.

Retail & Consumer Goods
Industry
1001-5000
Employees
2007
Founded Year

Mission & Purpose

BrewDog is a multinational craft brewery and pub chain that specializes in producing and selling a wide range of craft beers. They offer a diverse selection of beers, including their own creations and collaborations with other breweries. BrewDog's ultimate mission is to redefine the beer industry by challenging traditional norms and promoting craft beer culture globally. Their purpose is to create exceptional and innovative beers that push boundaries, celebrate creativity, and provide beer enthusiasts with unique and memorable experiences. BrewDog aims to foster a community of beer lovers, disrupt the beer market with their bold and flavourful brews, and advocate for sustainability and environmental responsibility in the brewing industry. They prioritise quality, independence, and sustainability in their brewing processes, while also supporting social causes and championing transparency and authenticity in their operations.