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Lead Analyst, Analytics

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Merkle

2mo ago

  • Job
    Full-time
    Senior Level
  • Data
    Marketing
  • Germany, +11
    Remote
  • Quick Apply

AI generated summary

  • You should have 5+ years in Python, SQL, and statistics, 3+ years with BI tools, and knowledge of media and site analytics. Strong data analysis skills are essential for insights and recommendations.
  • You will analyze media performance, automate data manipulation with SQL, create ETL processes in Python, visualize data in Tableau, perform ad-hoc analyses in Excel, and lead a team.

Requirements

  • 5+ years experience with Python, SQL programming, multi-variate statistics, logistic regression, multiple regression, Google Cloud Platform, Excel, PowerPoint, etc
  • 3+ years hands-on experience with BI or digital analytics tools (Tableau, Adobe analytics, Google analytics, DMP insight tools)
  • Good understanding of media platforms (Google Ads, Facebook, Campaign Manager, etc.) and site analytics platforms ( Google Analytics, Adobe, etc)
  • Ability to analyze/synthesize data to provide insights with recommendations/action
  • Understanding of digital data including the systems and processes used to generate and manipulate it by media type web, ad, email, mobile, etc.

Responsibilities

  • You will provide analytics and technical support for solutions dealing with media performance reporting and analysis
  • You will use advanced SQL (view tables, CTEs, multi-table joins) to automate data manipulation
  • You will create ETL processes in high-level scripting languages (e.g. Python) to accurately pull & refresh data from media APIs
  • You will use Tableau to visualize client data, highlighting key metrics and insights
  • You will perform ad-hoc analyses in Excel, including multiple regression and linear optimization
  • You will develop relationships with client stakeholders, and communicate/interpret results in meetings with clients
  • You will Lead a small team of junior associates, overseeing their day-to-day work, providing direction, and administering feedback as necessary
  • You will report to Senior Director

FAQs

Do we support remote work?

Yes, this role is remote-friendly.

What experience is required for this position?

A minimum of 5+ years of experience with Python, SQL programming, multi-variate statistics, logistic regression, multiple regression, Google Cloud Platform, Excel, and PowerPoint is required.

Are there specific tools or technologies I need to be familiar with?

Yes, candidates should have at least 3+ years of hands-on experience with BI or digital analytics tools such as Tableau, Adobe Analytics, Google Analytics, and DMP insight tools.

What type of tasks will I be responsible for?

You will provide analytics and technical support for media performance reporting, create ETL processes, visualize data using Tableau, perform ad-hoc analyses in Excel, and develop relationships with client stakeholders.

Will I be leading a team in this position?

Yes, you will lead a small team of junior associates, overseeing their day-to-day work and providing direction and feedback.

What is the salary range for this position?

The salary range for this position is $67,000 to $82,000, with actual salary based on relevant experience.

What benefits are offered to permanent employees?

A range of benefits including medical, dental, RRSP, paid time off, and others are available to all permanent employees.

How does the company value diversity and inclusion?

Merkle is committed to embedding diversity in their mindset, solutions, and teams to empower an inclusive and equitable environment, which they believe fosters better collaboration and outcomes.

Is there an accommodation process for applicants with disabilities?

Yes, the company is committed to working with candidates from all ability levels and offers accommodations throughout the recruitment process. Interested candidates should contact canada.recruitment@dentsu.com regarding their accessibility needs.

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Merkle

Marketing & Advertising
Industry
10,001+
Employees
1971
Founded Year

Mission & Purpose

Merkle is a leading data-driven customer experience management (CXM) company that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The company’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalized marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 12,000 employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the Americas, EMEA, and APAC. Merkle is a dentsu company.