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Lead Assistant Manager

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EXL

13d ago

  • Job
    Full-time
    Senior Level
  • Customer Relations
    Marketing
  • Bangalore

AI generated summary

  • You need 5+ years managing paid social campaigns, 4+ years in Meta, 2+ years in a lead role, Excel proficiency, and a solid grasp of the paid social supply chain, ideally with insurance or finance clients.
  • You will manage and optimize paid social campaigns, develop client relationships, create proposals, collaborate with analytics, troubleshoot issues, and participate in client meetings.

Requirements

  • 5+ years of experience in directly managing and optimizing paid social campaigns
  • Understanding of ad ops tasks related to paid social buying
  • 4+ years of experience working directly in Meta
  • 2+ years in a paid social lead role, internal management and client facing
  • Proficiency in Excel required. Experience in Google Analytics, Tableau a plus.
  • Complete understanding of the paid social supply chain
  • Experience in paid social within insurance and financial serve clients is a plus

Responsibilities

  • Deep experience within paid social platforms – specifically Meta (Facebook/Instagram) and LinkedIn. Experience across other paid social platforms including Pinterest, Reddit, Twitter/X, Snapchat and TikTok
  • Execute, manage, and optimize paid social media campaigns (e.g. auction and reach/frequency buying types, multiple campaign objectives, audience-based buying, remarketing, etc.) to meet or surpass campaign goals
  • Develop, grow, and maintain client and partner relationships
  • Manage multiple campaigns across a variety of platforms, clients and products at the same time
  • Assist with creating proposals for new business or organic growth (ex: provide strategies and tactics; forecast spend and reach, etc.)
  • Work with account managers to develop client decks and status reports
  • Partner with Analytics team on campaign measurement; share reporting and insights with clients detailing performance, campaign optimizations, and new opportunities
  • Work within DSPs, DMPs, or any ad buying platforms (thetradedesk, DV360, preferred) a plus.
  • Troubleshoot issues and oversee campaign QA process
  • Attend and participate in client meetings, lead paid social discussion
  • Understand and effectively communicate EXLs value prop
  • Stay up to date with changes in paid social supply chain and ad tech
  • Participate in forecasting exercises for clients and senior management

FAQs

What are the key responsibilities of the Lead Assistant Manager?

The key responsibilities include managing and optimizing paid social media campaigns, developing client relationships, creating proposals for new business, partnering with the Analytics team for campaign measurement, and staying updated on changes in paid social supply chain and ad tech.

What qualifications are required for this position?

Candidates should have 5+ years of experience in managing and optimizing paid social campaigns, at least 4 years of experience with Meta, 2 years in a paid social lead role, and proficiency in Excel. Experience with Google Analytics and Tableau is a plus.

Is experience in specific industries required for this job?

While not mandatory, experience in paid social within the insurance and financial services industries is considered a plus.

What social media platforms should candidates be experienced with?

Candidates should have deep experience with paid social platforms, specifically Meta (Facebook/Instagram) and LinkedIn, along with experience in other platforms such as Pinterest, Reddit, Twitter/X, Snapchat, and TikTok.

Will the Lead Assistant Manager be involved in client communications?

Yes, the Manager serves as the primary point of contact for the client and is responsible for all communications regarding paid social media.

What skills are essential for this role?

Essential skills include strong work ethic, creative thinking, problem-solving abilities, attention to detail, and a curiosity about media performance drivers.

How many campaigns will the Lead Assistant Manager be expected to manage simultaneously?

The Manager will be expected to manage multiple campaigns across various platforms, clients, and products at the same time.

Is proficiency in any specific software necessary for this job?

Yes, proficiency in Excel is required, and experience with Google Analytics and Tableau is a plus.

Will the Lead Assistant Manager participate in forecasting exercises?

Yes, the Manager will participate in forecasting exercises for clients and senior management.

What is the importance of staying up to date with changes in the industry for this role?

Staying updated with changes in the paid social supply chain and ad tech is essential for effective campaign management and executing optimization strategies.

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EXL

We make sense of data to drive your business forward. #MakeSenseofData #DriveYourBusinessForward #PartnerYourWay

Consulting
Industry
10,001+
Employees
1999
Founded Year

Mission & Purpose

EXL Service, a leading business process solutions company, operates on a global scale, providing transformative outsourcing and technology services. The company's mission revolves around enhancing its clients' operational efficiency, reducing costs, and driving business growth through innovative solutions. EXL aims to be a strategic partner for its clients, offering expertise in areas such as finance and accounting, healthcare, insurance, and more. The purpose of EXL is to leverage advanced analytics, automation, and digital technology to empower businesses and help them navigate complex challenges. The firm is committed to delivering value and sustainable outcomes for its clients by combining domain knowledge with cutting-edge technology and data-driven insights.

Culture & Values

  • Collaboration

    Collaborate across boundaries, Take a lead in building partnerships, Grab the first opportunity to offer assistance, Celebrate others' success, Leverage the strength of diversity of EXL

  • Innovation

    Develop a deep insight into the clients' business Identify opportunities to find a better way, Positively challenge the status quo, Turn opportunities into real action, Encourage openness and dialogue

  • Excellence

    Deliver in all circumstances, Demonstrate high accountability, Practice excellence and deliver quality, Anticipate challenges and opportunities, Manage effective communication

  • Integrity

    Live the organization values, Maintain the highest ethical standards, Abide by rules, regulations and polices, Demonstrate honesty and consistency, Preserve confidentially of information

  • Respect

    Encourage and accept feedback, Embrace and respect diversity, Treat others with dignity, Deal in a fair, open and honest manner with others, Demonstrate respect for other organizations