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Licensing Executive

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Formula 1

2mo ago

  • Job
    Full-time
    Mid & Senior Level
  • Customer Relations
  • London
  • Quick Apply

AI generated summary

  • You need brand licensing experience, a degree, strong relationship skills, attention to detail, independence in sourcing opportunities, knowledge of sports licensing, and excellent people skills.
  • You will manage key licensees, support fan engagement, track performance, oversee product development, coordinate budgets, and maintain strong relationships with partners and stakeholders.

Requirements

  • Experience in the brand licensing industry, ideally working on consumer products.
  • Bachelor’s degree or equivalent.
  • Excellent relationship management skills.
  • Strong attention to detail.
  • Able to work independently and proactively to source new opportunities for licensees.
  • Detailed understanding of the sports / entertainment licensing industry.
  • Understanding of commercial partnerships and licensing business models.
  • Natural people skills with a high level of empathy and the ability to engage with a range of internal and external stakeholders.

Responsibilities

  • Assist in the account management of key consumer product licensees, across a wide array of categories, including, but not limited to, gaming equipment, toys & collectibles, apparel & accessories, personal care and publishing.
  • Work with internal departments to better support licensees and ensure we can deliver revenue growth through those licensees.
  • Liaise with F1 teams and other external stakeholders to support the licensing programme and maximise opportunities.
  • Support the development of the Licensing programme to deliver key objectives in fan engagement and revenue growth.
  • Support the management of key licensees across consumer products, including product approvals, product launches, financial reporting and logistics, developing key partner relations to support continued growth.
  • Develop a deep understanding of partner delivery timelines, commercial objectives, growth strategies and KPIs.
  • Support the wider team in agreeing new partnerships and renewals.
  • Management of the CP licensing budget, forecasting, collection of royalty reports and invoicing for all CP licensees.
  • Overall administrative responsibilities for the CP team including, upkeep of the Licensee/Prospect tracker, processing of internal and external F1 product orders and other ad-hoc requests.
  • Work with the internal Marketing team to identify fan engagement opportunities that promote licensed product, tracking and monitoring their performance and success.
  • Oversee and coordinate product development and approvals with internal teams to manage product development from artwork through to final production samples for a wide array of categories.
  • Produce presentations and other collateral that help the wider team monitor licensee performance as well as to present to prospects.
  • Remain up to date with the latest industry developments and best practices.
  • Build and maintain strong relationships with partners and stakeholders.

FAQs

What is the primary role of a Licensing Executive in Formula 1?

The primary role of a Licensing Executive is to drive commercial upside and engage fans with Formula 1 through strong product and brand partnerships while managing and supporting the existing Consumer Product licensing portfolio.

What types of products will I be managing as a Licensing Executive?

You will manage a wide array of consumer products, including gaming equipment, toys & collectibles, apparel & accessories, personal care, and publishing.

What qualifications are required for the Licensing Executive position?

A Bachelor's degree or equivalent experience in the brand licensing industry, ideally focusing on consumer products, is required.

What are the key responsibilities of this role?

Key responsibilities include account management of key licensees, supporting product approvals and launches, managing the licensing budget, and developing strong relationships with partners and stakeholders.

Is experience in the sports or entertainment licensing industry necessary?

Yes, a detailed understanding of the sports/entertainment licensing industry is important for success in this role.

How do you measure the success of licensees under management?

Success is measured through engagement metrics, sales performance, and tracking against key performance indicators (KPIs) established in collaboration with the licensees.

Will I be required to work collaboratively with other teams?

Yes, collaboration with internal departments, F1 teams, and other external stakeholders is crucial tosupport the licensing program and maximize opportunities.

What skills are essential for this position?

Essential skills include excellent relationship management, strong attention to detail, proactive opportunity sourcing, and the ability to engage effectively with a range of stakeholders.

What is the expected level of autonomy for this role?

The Licensing Executive is expected to work independently and proactively to identify and pursue new opportunities for licensees while also collaborating with the wider team on key initiatives.

Is experience with financial reporting necessary?

Yes, experience with financial reporting, budget management, and royalty collection is crucial to effectively manage the Consumer Product licensing budget.

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Formula 1

Unleash Your Inner Drive

Entertainment & Media
Industry
501-1000
Employees

Mission & Purpose

Formula 1® is the greatest racing spectacle on the planet, with more than half a billion fans following its unrivalled mix of guts, grit and glory world-wide. But F1 is also a team of brilliant individuals, working together to deliver the global phenomenon to the masses. So what do we do at the race? Our most visible activity is just that – visuals. At each event, we provide the technical infrastructure needed to deliver timing services, on board cameras, data acquisition, production of the international TV feed, as well as post-production of content across each grand prix weekend and the official F1 App and F1TV. Over each race weekend, we analyse and monitor data, provide content for our social media and digital platforms and support the live broadcast back in our Remote Operation Centre, based in our Media and Technology Centre. Behind the scenes, there’s so much more going on. Trackside, we provide exceptional hospitality programmes for guests to get up close and personal to the sport and its stars. We look after trackside advertising, graphics, and organise and facilitate the hugely popular FanZones. Meanwhile, back at ‘home’ - we’re busy prepping for the next races and creating innovative content ideas and building new networks to bring the excitement of Formula 1 racing to new fans across the globe.