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Lifecycle Marketing Analyst

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SoundCloud

2mo ago

  • Job
    Full-time
    Junior & Mid Level
  • Data
    Marketing
  • New York
  • Quick Apply

AI generated summary

  • You should have 1-3+ years in CRM or lifecycle marketing, experience with automation platforms, SQL skills, data analysis, A/B testing, and basic HTML/CSS knowledge, plus familiarity with the music industry.
  • You will manage communication calendars, monitor campaign performance, conduct A/B tests, optimize lifecycle flows, code campaigns, and collaborate across teams to enhance user engagement and drive growth.

Requirements

  • 1-3+ years of experience in CRM or lifecycle marketing
  • Hands-on experience with marketing automation platforms
  • Strong analytical and quantitative reasoning skills
  • Experience in customer segmentation and list management
  • Ability to manipulate and create SQL queries
  • Basic HTML and CSS knowledge for email code editing
  • Demonstrated ability to analyze data and translate insights into actionable recommendations
  • Experience with A/B testing programs for email, push, and in-app campaigns
  • Knowledge of the music industry or related fields

Responsibilities

  • Help manage the calendaring of one-off communications to ensure an optimized lifecycle experience
  • Monitor and report on the performance of ongoing lifecycle communications across email, push, and in-app channels
  • Develop frequent A/B and multivariate tests to optimize marketing automations and drive business impact
  • Develop and maintain a testing matrix to track campaign performance and showcase results to the organization
  • Code and deploy iterations on running campaigns, ensuring they align with our strategic goals
  • Identify and implement opportunities for personalization within the lifecycle to enhance user engagement
  • Use learnings from data analysis to advise CRM and Growth leadership on potential new initiatives
  • Collaborate with product, product marketing, and engineering teams to leverage advanced features of our marketing automation platform (MoEngage) for personalized communications
  • Strategically build and execute lifecycle marketing flows for different stages of the user journey

FAQs

What is the salary range for the Lifecycle Marketing Analyst position?

The salary range for this role is $67,000 to $75,000 annually.

What is the expected experience level for applicants?

The position requires 1-3+ years of experience in CRM or lifecycle marketing.

What marketing automation platform is used at SoundCloud?

SoundCloud utilizes MoEngage as its marketing automation platform.

What skills are preferred for this role?

Preferred skills include strong analytical and quantitative reasoning, experience with customer segmentation, SQL query manipulation, basic HTML and CSS knowledge, and experience with A/B testing programs.

Are there opportunities for professional development?

Yes, SoundCloud offers a generous professional development allowance as part of their total rewards program.

What benefits are offered to employees?

Employees receive comprehensive health benefits, a robust 401k program, an Employee Stock Ownership Plan, flexible vacation and public holiday policy, paid parental leave, and various office perks including free lunches.

Does SoundCloud have a commitment to diversity and inclusion?

Yes, SoundCloud is deeply committed to diversity, equity, and inclusion at all levels and fosters a community where everyone’s voice and perspective are respected and heard.

What type of collaboration is expected in this role?

The Lifecycle Marketing Analyst will collaborate with product, product marketing, engineering teams, and other departments to enhance marketing automations and user engagement.

Will I be responsible for executing A/B tests?

Yes, developing frequent A/B and multivariate tests to optimize marketing automations and drive business impact is a key responsibility of the role.

Can I work fully remotely?

The company offers a flexible work culture that accommodates both remote work and in-person collaboration at the office.

What's next in music is first on SoundCloud.

Entertainment & Media
Industry
201-500
Employees
2007
Founded Year

Mission & Purpose

SoundCloud is a next-generation music entertainment company powered by an ecosystem of artists, fans, and thriving communities. As one of the world’s most influential cultural platforms, SoundCloud holds a singular market position as both a music-streaming service with the largest catalog of music, and an artist services and distribution business to help artists grow long-term, successful careers.