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Manager, Brand

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Kellogg Company

3d ago

  • Job
    Full-time
    Mid & Senior Level
  • Marketing
    Product
  • Mississauga

AI generated summary

  • You need a business/marketing degree, 3-5 years in CPG marketing, experience in strategy and innovation, agency management skills, and familiarity with AC Nielsen. Strong communication and leadership skills are essential.
  • You will lead brand innovation, develop marketing strategies, manage projects, track performance, create packaging, and collaborate cross-functionally to drive growth in multicultural markets.

Requirements

  • University undergraduate degree with a focus on business and marketing or equivalent work experience
  • 3–5-year industry marketing experience, ideally in consumer packaged goods
  • Experience in strategy development, leading innovation development and creative campaign development
  • Knows how to effectively manage creative and other agencies
  • Excellent communication and persuasion skills, combined with strong leadership and interpersonal skills
  • Strong critical thinking, analytical, organizational and time management skills
  • Strong familiarity with AC Nielsen to assess business drivers and drains

Responsibilities

  • In this unique role as a Brand and Innovation Manager you will be responsible for leading a range of brand building and innovation initiatives. This will include:
  • Leading innovation on our taste-led power brands such as Froot Loops and Frosted Flakes from insight through execution,
  • Developing and/or adapting multi-brand category driving communication and initiatives and
  • Trailblazing our multi-cultural marketing efforts with South Asian and Chinese consumers.
  • Develop local ground-up or adapt winning ideas through Kellogg proprietary Integrated Connections Planning process to develop a new (or lead a current) campaign or multi-brand Idea
  • Lead development of and translate the portfolio category strategies into compelling business briefs, grounded in consumer insights, and working with agency teams to develop, execute and track a Full Funnel Marketing Communications plans that deliver against aligned goals, objectives, and strategies.
  • Develop a sustainable brand pipeline of innovations and renovations to help unlock growth on the taste-led cereal portfolio
  • Lead cross-functional projects that improve the business both short and long term such as reformulations, packaging changes, format adjustments, and innovations through leading cross functional teams
  • Create distinctive packaging that optimizes the innovation idea within brand guardrails and build compelling sell-in stories to secure innovation listings with retailers
  • Lead research initiatives that identify insights, validate and optimize ideas, determine size of prize and support internal and external sell in
  • Drive development, commercial alignment, and execution with excellence across multi-brand, multi-cultural and innovation programs
  • Strategic direction, execution and evaluation of consumer-facing brand assets and experience plans, with involvement from Head of Marketing
  • Project management of all commercial efforts to drive consumer or shopper demand
  • Management of individual brand building budgets and supply chain demand alignment
  • Ongoing business reporting / tracking to identify trends and actions
  • Help to build a winning consumer curious and commercial-minded culture by actively contributing to the thriving culture
  • Positively contribute towards increasing the cohesiveness of the Marketing group/Company and taking personal accountability to help raise its effectiveness

FAQs

What is the job title for this position?

The job title is Manager, Brand.

What type of company is WK Kellogg Co?

WK Kellogg Co focuses on creating joy and connection by making nutritious foods and promoting social connectivity while respecting natural resources.

What are the main responsibilities of the Brand and Innovation Manager?

The main responsibilities include leading brand building initiatives, developing multi-brand category strategies, and managing innovation for power brands like Froot Loops and Frosted Flakes.

Is this position remote or in-person?

This is a hybrid role that requires the incumbent to be in the Mississauga head office on average 3 days a week.

Who does the Brand and Innovation Manager report to?

The Brand and Innovation Manager reports directly to the Head of Marketing.

What kind of experience is required for this position?

A university undergraduate degree in business and marketing or equivalent work experience, along with 3–5 years of industry marketing experience, ideally in consumer packaged goods, is required.

What skills are needed to succeed in this role?

Strong critical thinking, analytical, organizational, leadership, and communication skills, along with experience in strategy development and creative campaign management, are essential for success.

Does WK Kellogg Co provide benefits?

Yes, WK Kellogg Co offers industry competitive benefits that vary depending on region and type of role, covering Physical, Financial, Emotional, and Social aspects.

Are there opportunities for professional growth within the company?

Yes, the role provides opportunities to learn, succeed in marketing, and contribute to shaping the future of the company and one's career.

Is WK Kellogg Co an equal opportunity employer?

Yes, WK Kellogg Co is an Equal Opportunity Employer that embraces diverse talent and strives to provide an inclusive work environment.

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Kellogg Company

Our vision is a good and just world, where people are not just fed but fulfilled.

Retail & Consumer Goods
Industry
10,001+
Employees
1906
Founded Year

Mission & Purpose

Kellogg Company is a multinational food manufacturing company, known for producing a wide range of popular breakfast cereals, snacks, and convenience foods. Their ultimate goal is to nourish families so they can flourish and thrive. Kellogg's purpose revolves around creating delicious, nutritious, and convenient food products that provide essential nutrients and energy for individuals and families, enhancing their well-being and quality of life. Through their food innovations and responsible business practices, they aim to contribute to healthier lives and communities while minimizing their environmental impact, promoting sustainability, and supporting the global fight against hunger.