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Manager, Brand Marketing

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Red Bull

3mo ago

  • Job
    Full-time
    Senior & Expert Level
  • Marketing
    Business, Operations & Strategy
  • New York

AI generated summary

  • You need project management experience, strong presentation skills, a track record in collaborative environments, and collegiate marketing or sampling experience is a plus.
  • You will drive local marketing initiatives, manage budgets, lead product launches, collaborate with teams, and coach your specialists to enhance brand awareness and consumer engagement.

Requirements

  • Project management experience delivering projects from ideation to execution
  • Experience presenting and facilitating trainings and meetings
  • Success in collaborative and creative environments
  • Collegiate marketing and sampling experience a plus

Responsibilities

  • Be the eyes, ears, and voice of the consumer, leveraging your understanding of regional insights, demographics, and psychographics to influence marketing initiatives & local ATL campaign spend
  • Build & lead a local ‘360’ marketing plan that increases brand awareness & product consumption through occasions (work, study, fitness, gaming) and choice
  • Leverage national programming to drive sales in regional retail accounts
  • Create custom retail programming in collaboration with Key Accounts and Product Marketing teams when necessary
  • Oversee regional sampling & collegiate marketing programs that engage current and next generation consumers
  • Collaborate with regional Sports, Culture, and Communications teams to optimize outcome of brand initiatives
  • Ensure all local brand/beverage efforts are executed in line with national/global strategy and guidelines
  • Develop appropriate and measurable marketing objectives for the region
  • Develop & execute event barters and other custom programs in partnership with Sales teams
  • Leverage insights to influence & support the dollar allocation and strategic focus of POS plans
  • Lead all regional product launches, building & developing cross-functional plans within the region
  • Closely manage the budgets for Consumer Collecting (sampling/collegiate), Consumer Occasions, & Product Marketing activations within the region
  • Develop a thorough understanding of the Consumer Collecting program, team dynamics, and sampling goals
  • Oversee regional execution of Student Marketeer program, ensuring we meet can goals, effectively use hours, and deliver excellent campus plans
  • Hire & onboard and/or get to know your team of specialists
  • Provide consistent & timely coaching, build targets & development plans, and establish team routines & ways of working
  • Interview candidates for part-time workforce and provide feedback to your specialists, equipping them with information to make sound hiring decisions
  • Live the Brand Marketing standards (sense of urgency, innovation, calculated risk-taking, and integrity) and lead by example

FAQs

What is the salary range for the Brand Marketing Manager position?

The salary range for the Brand Marketing Manager position is $98,000 - $147,000, plus cash incentives.

What are the main responsibilities of the Brand Marketing Manager?

The main responsibilities include leading regional marketing efforts, building and executing a local '360' marketing plan, managing budgets, overseeing regional sampling programs, and collaborating with various teams to ensure successful brand initiatives.

What qualifications are required for this position?

The qualifications required include project management experience, experience in presenting and facilitating meetings, successful collaboration in creative environments, and collegiate marketing and sampling experience is a plus.

What does the benefits package include?

The benefits package includes comprehensive medical, dental, and vision plans, 401k match, family leave, PTO & paid holiday schedule, pet, legal, and life insurance, and tuition reimbursement.

Is there an opportunity for career advancement in this role?

Yes, the position offers opportunities for career advancement through consistent coaching, developing targets, and building development plans for team members.

How is the performance of the Brand Marketing Manager evaluated?

Performance is evaluated based on the success of marketing initiatives, execution of marketing plans, budget management, and the effectiveness of team leadership and development.

Does the company support diversity and inclusion?

Yes, Red Bull North America, Inc. is an Equal Opportunity Employer and welcomes all qualified applicants regardless of race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by law.

What are 'Consumer Collecting' and 'Student Marketeer' programs?

The 'Consumer Collecting' program involves sampling and engaging consumers, while the 'Student Marketeer' program focuses on marketing and brand promotion within college campuses.

Will the Brand Marketing Manager be involved in product launches?

Yes, the Brand Marketing Manager will lead all regional product launches and develop cross-functional plans within the region.

Is experience in marketing necessary for this role?

Yes, experience in marketing is essential, particularly in project management, collaborative environments, and, ideally, collegiate marketing and sampling.

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Red Bull

Red Bull Gives Wings to People and Ideas

Retail & Consumer Goods
Industry
10,001+
Employees
1987
Founded Year

Mission & Purpose

Red Bull Gives Wings to People and Ideas. This drives us - and all we do - since 1987. Today, Red Bull operates in over 170 countries selling more than 7.9 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Becoming the #1 energy drink in the world is a journey of passion and hard work. It’s about asking ourselves every day: how can we do it better? Check out our open roles to become part of the world of Red Bull.