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Manager, Business Development, Lifestyle - EMEA

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Authentic Brands Group

2mo ago

  • Job
    Full-time
    Mid & Senior Level
  • London
    Remote
  • Quick Apply

AI generated summary

  • You should have 3-5 years in licensing business development in EMEA, full-cycle sales experience, strong negotiation skills, knowledge of licensees, and a willingness to travel.
  • You will generate leads, research market partners, initiate contact, build a sales pipeline, negotiate licensing deals, manage sales activity in CRM, and prepare performance reports.

Requirements

  • 3-5 years experience in new business development in licensing for Lifestyle, Beauty, Fashion EMEA markets
  • Experience in full-cycle sales from lead generation through closing the deal
  • Have knowledge and understanding of licensees and product categories
  • Possess an eager demeanor with a fearless and professional drive to win; substantial cold calling and other forms of outreach are required
  • Success at negotiating licensing contracts, creatively developing new business ideas
  • Able to partner closely with licensees to understand their business needs and explore opportunities for growth
  • Understand licensing sales successes and challenges, key retail accounts, development plans and strategy
  • Understand best practices for Licensees
  • Has a bachelor’s degree
  • Must be willing and able to travel occasionally as the role requires

Responsibilities

  • Generate Qualified Leads
  • Learn and understand Authentic’s brand strategies.
  • Research the market and identify new Fashion Lifestyle licensing partners that map to your brand portfolio and meet Authentic's partner qualifications.
  • Identify target contacts and decision makers inside target companies and establish contact via cold calling, email outreach, and other means, as necessary.
  • Build and Manage Sales Pipeline:
  • Continually drive prospects into leads through high-volume outbound sales activity.
  • Utilize detailed discovery to learn about the prospect’s interests and capabilities.
  • Partner with Business Development leadership and Brand Marketing to develop pitch decks that clearly align the brand value proposition with the prospect’s interests and capabilities.
  • Drive the Licensing Deal to Close:
  • Work in partnership with Brand Management and Business Development Leadership teams to develop business plans and formulate product licensing proposals.
  • Lead and manage efficient and productive negotiations of deal terms, taking full ownership of the deal process.
  • Assemble detailed term sheets with concise business terms. Work closely with legal counsel to draft licensing agreements.
  • Sales Management:
  • Track sales activity in CRM consistently and accurately.
  • Manage productive and goal-oriented deal processes.
  • Prepare accurate sales forecasts per ABG’s sales reporting process.
  • Prepare reports and presentations of sales performance as needed.
  • Responsible for quota attainment in assigned business pillar.

FAQs

What are the main responsibilities of the Manager, Business Development, Lifestyle - EMEA?

The main responsibilities include developing and executing strategies for expanding licensing partnerships, generating qualified leads, managing the sales pipeline, driving licensing deals to closure, and tracking sales activity in CRM.

What qualifications are required for this position?

Candidates should have 3-5 years of experience in new business development in licensing for Lifestyle, Beauty, and Fashion EMEA markets, knowledge of licensees and product categories, and a bachelor's degree.

Is prior experience in cold calling necessary for this role?

Yes, substantial cold calling and other forms of outreach are required to generate leads and establish contact with potential licensing partners.

Does the position require travel?

Yes, candidates must be willing and able to travel occasionally as the role requires.

What is the commission structure for this role?

Sales Executives are eligible for Authentic's Uncapped Commission Plan, which pays commission as royalty payments are received from licensees, typically on a quarterly basis.

How does Authentic foster diversity and inclusion in the workplace?

Authentic values and embraces diversity and inclusion among all team members and does not discriminate based on gender, race, sexual orientation, and other legally protected statuses.

What tools or systems are used to track sales activity?

Sales activity is tracked consistently and accurately in a CRM system.

What kind of company culture can I expect at Authentic?

Authentic promotes an innovative and inclusive culture that encourages teamwork, creativity, and the drive to push boundaries, while leveraging the skills of diverse teams.

How are business plans and licensing proposals developed?

Business plans and licensing proposals are developed in partnership with Brand Management and Business Development Leadership teams, aligning the brand value proposition with the interests of potential partners.

What steps should I take if I require an accommodation due to a disability?

Individuals can request accommodations by contacting talent@authentic.com.

Authentic Brands Group

Authentic is a global brand development, marketing and entertainment platform.

Marketing & Advertising
Industry
201-500
Employees
2010
Founded Year

Mission & Purpose

Authentic Brands Group (Authentic) is a global brand development, marketing and entertainment platform, which owns a portfolio of more than 50 iconic and world-renowned Lifestyle, Entertainment and Media brands. Headquartered in New York City, with offices around the world, Authentic connects strong brands with best-in-class partners and a global network of operators, distributors and retailers to build long-term value in the marketplace. Authentic transforms brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences. Through the newly formed Authentic Studios, it will leverage this vast portfolio of IP to develop and produce a wide range of film/TV and commercial content. As the owner of a portfolio comprising some of the world’s most influential brands, Authentic is committed to driving positive impact at scale through sustainable initiatives, DE&I programs and purpose-driven partnerships. This sense of responsibility shapes our decision-making, business approach and companywide commitments