FAQs
What is the primary focus of the International Digital Growth Manager role at Reformation?
The primary focus of the International Digital Growth Manager role is to drive Reformation's global ecommerce success by ensuring new market entries feature a highly localized online experience that reflects the Reformation brand and delivers an outstanding customer journey.
What kind of experience is required for this position?
The position requires 5+ years of experience in eCommerce management, preferably in the fashion industry, along with strong data analysis skills.
What tools and skills are essential for this role?
Essential tools and skills include proficiency in Google Analytics, Excel, Looker, and other data visualization tools, as well as excellent problem-solving abilities and strong project management skills.
How does Reformation define the collaborative aspects of this role?
The role requires a highly collaborative approach, working across various functions and geographies, including technology, marketing, customer service, logistics, product, and design teams, to ensure alignment on international projects.
What specific responsibilities are included under ‘Insights & Reporting’?
Responsibilities include providing rigorous reporting and analysis to illuminate drivers of success, owning international KPIs, building scalable analyses, maintaining relevant reports and dashboards, and supporting international analytics implementation.
What kind of strategies will the International Digital Growth Manager develop?
The manager will develop data-driven strategies that optimize the customer journey across marketing, product, and post-purchase touchpoints, ensuring a cohesive and exceptional customer experience.
What qualifications are needed in terms of education?
A Bachelor's degree in Business, Marketing, Data Analytics, or a related field is required for this position.
Are there specific KPIs that the International Digital Growth Manager will focus on?
Yes, critical KPIs include new customer growth, ROAS (Return on Ad Spend), conversion rate, site traffic, AOV (Average Order Value), NPS (Net Promoter Score), and cross-channel shopping metrics.
What benefits and perks does Reformation offer for this role?
Benefits include paid vacation, holidays, volunteer time-off for eligible employees, a pension with company match, a clothing discount, and a mission-based, casual work environment.
What personal qualities are important for success in this role?
Important qualities include a strong sense of accountability, adaptability, flexibility, and the ability to thrive in a fast-paced, ambiguous environment.
Does Reformation have a policy on equal opportunity employment?
Yes, Reformation is an Equal Opportunity/Affirmative Action employer, ensuring all qualified applicants receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, disability, or protected veteran status.