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Manager, International Digital Growth

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Reformation

1mo ago

  • Job
    Full-time
    Senior Level
  • Business, Operations & Strategy
  • London

AI generated summary

  • You must have experience in digital marketing, international growth strategies, strong analytical skills, and the ability to drive e-commerce performance across diverse markets.
  • You will drive international digital growth strategies, optimize online performance, analyze market trends, manage campaigns, and collaborate with cross-functional teams to enhance user engagement.

Requirements

  • Bachelor’s degree in Business, Marketing, Data Analytics, or a related field.
  • 5+ years of experience in eCommerce management, preferably in the fashion industry.
  • Strong data analysis skills with proficiency in tools such as Google Analytics, Excel, Looker, and other data visualization tools.
  • Excellent problem-solving skills and ability to thrive in a fast-paced, ambiguous environment.
  • Strong project management skills and attention to detail.
  • Highly collaborative and enjoy working in a team environment across multiple functions and geographies.
  • Strong sense of accountability and ownership
  • Be adaptable and flexible, picking up projects and providing support where required, demonstrating a willingness to shift focus as priorities change

Responsibilities

  • Strategy:
  • Champion international growth by developing and implementing data-driven strategies that optimize the customer journey across marketing, product, and post-purchase touchpoints, ensuring a cohesive and exceptional customer experience
  • Work closely with the ecommerce team to first identify opportunities to localize the customer journey, then implement functionality, and support testing and measurement plans of activities
  • Alongside the HQ growth team, monitor paid investment to ensure dollars spent reflect wider strategy and profitability goals
  • Develop and implement strategies for cross-channel integration, benefitting from the synergy between our ecommerce business and expanding retail fleet to enhance the overall customer experience and drive growth
  • Build robust business cases for international optimizations with measurable objectives / goals, and clear ROI analysis
  • Proactively seek opportunities to improve customer satisfaction, boost NPS scores, and act on customer feedback to address and resolve issues.
  • Foster innovation by staying current with industry trends and emerging technologies, and incorporating them into Reformation’s digital strategy to drive growth and competitive advantage.
  • Insights & Reporting:
  • Provide rigorous reporting and analysis to illuminate drivers of success and areas of opportunity for the international ecommerce business
  • Take ownership of international KPIs, building scalable analyses to identify optimizations and untapped opportunities. KPis that will be critical for success include new customer growth, ROAS, conversion, site traffic, AOV, NPS, and cross channel shopping
  • Develop and maintain reports / dashboards on areas impacting the international business, ensuring reports are relevant, accurate, and help the team identify successes and opportunity areas as well as next steps
  • Support international analytics implementation - identify where the gaps in data are and work in conjunction with the BI team to facilitate implementation
  • Project Management/ Cross-functional Collaboration:
  • Work closely with technology, marketing, customer service, logistics, product, and design teams to ensure alignment on international projects
  • Coordinate with various stakeholders to prioritize projects and allocate resources effectively
  • Manage multiple projects, ensuring timely delivery and alignment with business objectives

FAQs

What is the primary focus of the International Digital Growth Manager role at Reformation?

The primary focus of the International Digital Growth Manager role is to drive Reformation's global ecommerce success by ensuring new market entries feature a highly localized online experience that reflects the Reformation brand and delivers an outstanding customer journey.

What kind of experience is required for this position?

The position requires 5+ years of experience in eCommerce management, preferably in the fashion industry, along with strong data analysis skills.

What tools and skills are essential for this role?

Essential tools and skills include proficiency in Google Analytics, Excel, Looker, and other data visualization tools, as well as excellent problem-solving abilities and strong project management skills.

How does Reformation define the collaborative aspects of this role?

The role requires a highly collaborative approach, working across various functions and geographies, including technology, marketing, customer service, logistics, product, and design teams, to ensure alignment on international projects.

What specific responsibilities are included under ‘Insights & Reporting’?

Responsibilities include providing rigorous reporting and analysis to illuminate drivers of success, owning international KPIs, building scalable analyses, maintaining relevant reports and dashboards, and supporting international analytics implementation.

What kind of strategies will the International Digital Growth Manager develop?

The manager will develop data-driven strategies that optimize the customer journey across marketing, product, and post-purchase touchpoints, ensuring a cohesive and exceptional customer experience.

What qualifications are needed in terms of education?

A Bachelor's degree in Business, Marketing, Data Analytics, or a related field is required for this position.

Are there specific KPIs that the International Digital Growth Manager will focus on?

Yes, critical KPIs include new customer growth, ROAS (Return on Ad Spend), conversion rate, site traffic, AOV (Average Order Value), NPS (Net Promoter Score), and cross-channel shopping metrics.

What benefits and perks does Reformation offer for this role?

Benefits include paid vacation, holidays, volunteer time-off for eligible employees, a pension with company match, a clothing discount, and a mission-based, casual work environment.

What personal qualities are important for success in this role?

Important qualities include a strong sense of accountability, adaptability, flexibility, and the ability to thrive in a fast-paced, ambiguous environment.

Does Reformation have a policy on equal opportunity employment?

Yes, Reformation is an Equal Opportunity/Affirmative Action employer, ensuring all qualified applicants receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, disability, or protected veteran status.

Reformation

Being naked is the #1 most sustainable option. We're #2.

Retail & Consumer Goods
Industry
501-1000
Employees
2009
Founded Year

Mission & Purpose

Founded in 2009, Reformation is a revolutionary lifestyle brand that proves fashion and sustainability can coexist. Reformation combines stylish, vintage-inspired designs with sustainable practices, releasing limited-edition collections for individuals who want to look beautiful and live sustainably. Reformation infuses green measures into every aspect of the business. Setting an example for the industry, Reformation remains at the forefront of innovation in sustainable fashion—running the first sustainable factory in Los Angeles, using deadstock and eco fabrics, tracking and sharing the environmental impact of every product, and investing in the people who make this revolution possible. The brand has also established itself as a pioneer in retail innovation, developing an in-store tech concept that brings the best of its online experience to its physical doors.