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Managing Director - Head of Marketing Transformation

  • Job
    Full-time
    Expert Level
  • Marketing
    Business, Operations & Strategy
  • New York

AI generated summary

  • You must have experience in marketing transformation, team leadership, change management, and strategic planning, along with strong communication skills, stakeholder relationship building, and proficiency in MS Office.
  • You will drive marketing transformation, lead strategic programs, set targets, collaborate with teams, oversee executive communications, and enhance customer experience across the firm.

Requirements

  • Proven experience driving marketing/digital transformation, change management in large organizations
  • Proven ability to develop a comprehensive vision, strategic plan, and then execute to deliver results
  • Executive-level experience leading large teams and transformative initiatives, preferably in the data-driven marketing domain
  • Ability to operate in white space and conceptualize initiatives that drive the overall transformation agenda
  • Ability to build relationships and use influence effectively
  • Experience running product or marketing acquisition, engagement functions will be valuable
  • Flexibility to work effectively with stakeholders and colleagues at all levels
  • Proven executive-level communications skills and presence
  • Self-driven and capable of taking initiative and working with minimal direction
  • Proven proficiency with MS Excel, PowerPoint, Visio
  • Bachelor’s degree from an accredited institution

Responsibilities

  • Lead & partner with executives within marketing, product, data & analytics, and other areas to create and drive marketing transformation agenda across all lines of business
  • Lead the critical components of the CCB Marketing Automation strategic program, including the operating model, meeting routines, objectives, goals and more to effectively drive change across the firm
  • In partnership with Tech & Product partners help set the vision for the target state marketing architecture from a MarTech stack and process standpoint
  • Create transformation workstreams and develop associated initiatives – in collaboration with partners across the firm
  • Set ambitious and measurable targets and drive quality execution – look for ways to drive new opportunities for the firm utilizing strong problem-solving skills
  • Help create the overall OKR/KPI framework for the transformation and work closely with partners within the firm to track performance
  • Be a close partner to the marketing CMO’s in understanding current business challenges, and create opportunities for growth
  • Lead teams of process & program management professionals to drive key strategic initiatives focused on improving our customer experience through work on marketing content, data, campaign management & martech tools and capabilities
  • Lead executive updates and communications for transformation initiatives and run steering group meetings, working sessions to drive the work forward
  • Support leadership teams in creating effective operating model across marketing, product, operations to seamlessly deliver firmwide marketing to our prospects and customers
  • Lead the communication plans for the transformation office and engage with senior leaders across the firm to provide executive level reporting

FAQs

What is the primary responsibility of the Managing Director - Head of Marketing Transformation?

The primary responsibility is to partner with marketing and product leaders to design and execute a marketing transformation agenda that aligns with the broader strategy of delivering exceptional experiences for customers and clients.

Who does the Head of Marketing Transformation report to?

The Head of Marketing Transformation reports to the Head of Performance Marketing, Strategy & Operations within the central JPMC marketing organization.

What types of experience are required for this position?

Proven experience in driving marketing/digital transformation and change management in large organizations, along with executive-level experience leading large teams and transformative initiatives in the data-driven marketing domain are required.

How does this role interact with other teams within the firm?

This role involves partnering with executives across marketing, product, data & analytics, and other areas to create and drive the marketing transformation agenda across all lines of business.

Are there specific skills that are essential for success in this position?

Yes, essential skills include the ability to develop a comprehensive vision and strategic plan, build relationships and influence effectively, strong problem-solving, and proven executive-level communication skills.

What is the expected work environment for this role?

The work environment is likely hybrid, involving both in-office collaboration and remote work flexibility, although specifics may vary depending on the firm's policies.

What type of initiatives will the Head of Marketing Transformation lead?

The Head of Marketing Transformation will lead initiatives focused on creating marketing workstreams related to content, data, campaign management, and martech tools and capabilities.

Is there a focus on metrics and performance tracking in this role?

Yes, setting ambitious and measurable targets and creating an OKR/KPI framework for the transformation are key responsibilities, along with tracking performance closely.

Does the role involve leadership responsibilities?

Yes, the position involves leading teams of process and program management professionals and working closely with senior leaders to facilitate transformation initiatives.

What are some potential benefits offered to employees in this role?

The benefits include comprehensive health care coverage, retirement savings plans, tuition reimbursement, mental health support, financial coaching, and more, based on eligibility.

Finance
Industry
10,001+
Employees
2000
Founded Year

Mission & Purpose

For over 200 years, JPMorgan Chase & Co has provided innovative financial solutions for consumers, small businesses, corporations, governments and institutions around the world. Today, we're a leading global financial services firm with operations servicing clients in more than 100 countries. Whether we are serving customers, helping small businesses, or putting our skills to work with partners, we strive to identify issues and propose solutions that will propel the future and strengthen both our clients and our communities. © 2017 JPMorgan Chase & Co. JPMorgan Chase is an equal opportunity and affirmative action employer Disability/Veteran.

Benefits

  • Healthcare and Insurance Plans

    Our employees are entitled to a variety of healthcare insurance plans, ranging from medical, dental and vision, to life and accident, disability, before-tax spending accounts, and group legal services.

  • Wellness Programs

    We are committed to providing employees with exceptional care — including arranging wellness screenings and assessment as well as access to health coaches, counseling, and guidance services for our employees.

  • Employee Programs

    Programs offered to eligible employees include parental leave, back-up child care services, flexible work options, matching gifts, discounts on banking services, electronics, arts and entertainment, fitness programs, travel and more.

  • Family Care

    We know how important your family's health is to you so we offer a variety of healthcare packages that cover you and your partner, your children and your parents.

  • Hybrid Working Model

    Dependent on the needs of the business and the nature of the role, JPMorgan Chase offers a hybrid work model for some roles, with at least three days on-site.