FAQs
What is the primary responsibility of a Market Research Analyst in this role?
The primary responsibility of a Market Research Analyst in this role is to conduct market research on the housing market and provide analysis on existing and future projects to help maximize performance in existing communities and future assets.
What tools and methods will I be using for market research?
You will utilize research tools such as Zonda, MLS, MarketSight, Terravault, GoogleEarth, GIS, Census data, and also conduct 1st person field research.
How will I present my findings and analysis?
You will convert data and findings into understandable and actionable tables, graphs, and written reports. Additionally, you will regularly prepare and present reports on resale and new home activity, competitive market analyses, sales and closing trends, and demographics.
What kind of support will I provide to other teams?
You will support the Sales, Marketing, and Land teams with data and analysis related to demographic, competitor, resale, product, and other data to ensure that communities are positioned competitively.
What educational background is preferred for this position?
A college degree in Marketing, Finance, or Business is preferred for this position.
How much experience is required for the Market Research Analyst role?
A minimum of 1 year of related experience is required for this role.
What skills and abilities are important for a Market Research Analyst?
Important skills and abilities include strong technical and analytical skills, excellent oral and written communication skills, proficiency in Excel and PowerPoint, strong organizational skills, and prior experience in market analysis. Experience with Zonda software is also a plus.
Will I need to collaborate with other departments?
Yes, you will need to coordinate with the sales team to collect data and distribute analysis, as well as work with Corporate Market Research to submit quarterly MLS data pulls.
Is knowledge of market analysis required for this role?
While prior market analysis experience is a plus, it is not explicitly required. However, having this knowledge can be beneficial to your role as a Market Research Analyst.
What is the significance of conducting a Competitive Market Analysis (CMA)?
Conducting a Competitive Market Analysis (CMA) is significant as it helps prepare assessments for active communities and new community openings by analyzing the competitive landscape in order to position communities effectively in the market.