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Marketing Assistant

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Hollywood Bowl Group Plc

Sep 1

  • Job
    Full-time
    Junior Level
  • Marketing

AI generated summary

  • You need B2C marketing experience, strong MS Office skills, a marketing degree or equivalent, excellent organization, communication skills, and a valid UK driving license.
  • You will support campaign implementation, manage marketing systems, brief designers, create content, report on activities, assist events, update resources, and enhance customer experience.

Requirements

  • - Minimum of 1 year of B2C marketing experience
  • - Good MS Office skills on PowerPoint, Word and Excel
  • - Marketing degree, CIM level 4, or equivalent experience
  • - Demonstrable organisation and time management experience
  • - Able to develop and work effectively to project plans
  • - Demonstrable commercial awareness
  • - Experience of building relationships with suppliers/agencies
  • - Excellent communications skills
  • - Able to work autonomously, self-manage and prioritise tasks
  • - Able to 'get things done' against deadlines and budgets
  • - Good time management and ability to multitask
  • - Highly organised with excellent attention to detail
  • - Knowledge of and experience in:
  • - Marketing asset development
  • - Campaign management
  • - Social media marketing
  • - Copy writing and editing
  • - Marketing communications
  • - Hold a valid UK Driving Licence and own a vehicle

Responsibilities

  • Support the Marketing team in the implementation of the national marketing plan and retail calendar
  • Own the team's marketing information systems, ensuring accurate and up-to-date information on centres and their respective systems
  • Support Marketing Executives and the Brand and Campaigns Marketing Manager with the implementation of marketing campaigns, including key seasonal campaigns, key trading dates, local centre initiatives, and centre investments, e.g. new centre openings and refurbs
  • Brief designers to create marketing assets for a range of audiences and channels for campaigns and centre investments across product categories, e.g. Bowling, mini golf, Food & Drink and Amusements
  • Campaigns will include planning, asset briefing, and copywriting across paid media channels, e.g., social media, out-of-home (OOH), radio and press, POS and merchandising, and content creation via external graphic designers, agencies, influencers
  • Support events, e.g. for launching new centres
  • Report on marketing activities to monitor and measure their effectiveness
  • Support bowling and mini-golf centres and regional teams with tactical marketing initiatives for attraction, engagement, and retention of customers, administering requests from centres using marketing support systems
  • Monitor and keep key systems updated, including the online print and stock management 'toolkit' to meet the needs of the centre team; update the centre's digital screen content; update the image and asset management library
  • Support the relationship with the print and print management supplier
  • Support content creation and reporting for social media channels, such as Facebook, Instagram, TikTok, X, and YouTube
  • Support with competitor research and analysis
  • Support the relationship with the marketing teams of our landlords, e.g., communicating key campaigns, maximising the opportunity of their marketing channels, and making sure our brands are accurately represented in their communications
  • Identify and champion opportunities to enhance the customer experience
  • Own the maintenance of the marketing pages of the HBG intranet
  • Accurately log and code marketing invoices
  • Proofread marketing copy, accurately checking pricing and key customer facing information
  • Support the competition process
  • Support with monitoring and the timely replenishment of stock in the centres
  • Internal communication of marketing initiatives
  • Arrange meetings, focus groups, and workshops

FAQs

What is the job title for this position?

The job title for this position is Marketing Assistant.

What type of marketing experience is required for this role?

A minimum of 1 year of B2C marketing experience is required for this role.

Where is the Marketing Assistant position based?

The Marketing Assistant position is based at our Support Centre in Hemel Hempstead, with occasional travel to our centres required.

What kind of benefits does the Hollywood Bowl Group offer?

The Hollywood Bowl Group offers benefits such as access to an Electric Vehicle scheme, 22 days of holiday plus additional days with length of service, a pension plan, ongoing training and development, employee discounts, and enhanced maternity, paternity, and adoption leave benefits.

What qualifications are preferred for this role?

A marketing degree, CIM level 4, or equivalent experience is preferred for this role.

What skills are necessary for a successful candidate?

Necessary skills include good MS Office skills, strong organization and time management abilities, excellent communication skills, and a demonstrable commercial awareness.

What types of marketing campaigns will the Marketing Assistant be involved in?

The Marketing Assistant will support the implementation of various marketing campaigns, including key seasonal campaigns, local centre initiatives, and new centre openings.

Will the Marketing Assistant be required to conduct competitor research?

Yes, the Marketing Assistant will support with competitor research and analysis.

Is a valid UK Driving Licence required for this position?

Yes, a valid UK Driving Licence and ownership of a vehicle are required for this position.

How does the Hollywood Bowl Group view diversity and inclusion?

The Hollywood Bowl Group values diversity and inclusion and is committed to creating a working environment that promotes equal opportunities, recognizing and valuing individual differences and contributions from all employees.

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Hollywood Bowl Group Plc

Lets Roll

Entertainment & Media
Industry
1001-5000
Employees
2010
Founded Year

Mission & Purpose

Bowling. Mini golf. Arcades and more. People across the UK come to us to celebrate their special days and enjoy their time off. If you can make every experience memorable for them and fun for you, this is the place to be. So, what’s it like to be part of the Hollywood Bowl Group? In three words: supported, family, fun. From our Team Members to Managers, everyone can thrive off of each other every single day. Working together to motivate, progress and make the best possible experience for our people and our customers. Our amazing teams are at the heart of our business, ensuring that through impeccable service, knowledge and a high-energy approach, our customer experience is the best it can be. However, our dedication doesn’t stop there. We are as passionate about our employees as we are about our customers. We build our teams with the most energetic and engaging individuals who share our values and are proud to be part of our culture. In return, we provide them with a fun and supportive environment with opportunities to develop a fulfilling and rewarding career.