Logo of Huzzle

Marketing Associate

Applications are closed

  • Job
    Full-time
    Junior Level
  • Marketing
  • Chennai

Requirements

  • - Bachelor's degree in Marketing, Communications, Business Administration, or related field.
  • - Minimum of 2 years of experience in digital marketing, with a focus on executing and optimizing campaigns across various digital channels. We’re open to having freshers onboard too.
  • - Hands-on experience with digital marketing platforms and tools, including but not limited to Google Analytics, Google Ads, Facebook Business Manager, LinkedIn Campaign Manager, email marketing platforms, etc.
  • - Excellent written and verbal communication skills, with the ability to create compelling content for digital channels and effectively communicate campaign performance and insights.
  • - Creative thinking and problem-solving skills, with the ability to develop innovative strategies and solutions to achieve marketing objectives.
  • - Detail-oriented and highly organized, with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
  • - Passion for digital marketing and a desire to stay updated on the latest trends, technologies, and best practices in the industry.
  • - Self-motivated and proactive, with a growth mindset and a willingness to learn and adapt to new challenges and opportunities.

Responsibilities

  • - Develop and implement digital marketing campaigns across various channels, including social media, email, display advertising, and search engine marketing (SEM).
  • - Create engaging and compelling content for digital platforms, including social media posts, articles, email newsletters, and ad copy.
  • - Monitor and analyze key performance metrics for digital campaigns, such as click-through rates, conversion rates, and ROI, and use data-driven insights to optimize performance.
  • - Manage and optimize paid advertising campaigns on platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc., including budget allocation, targeting, and bidding strategies.
  • - Collaborate with the design team to create visual assets for digital marketing campaigns, ensuring brand consistency and quality.
  • - Stay updated on industry trends and best practices in digital marketing, and proactively recommend new strategies and tactics to improve campaign performance.
  • - Support the development and execution of SEO strategies to improve organic search visibility and drive website traffic.
  • - Assist with the creation and maintenance of marketing automation workflows, including lead nurturing and email automation.
  • - Conduct competitive analysis and benchmarking to identify opportunities for differentiation and improvement in our digital marketing efforts.
  • - Work cross-functionally with other teams such as product design and business development to ensure alignment and integration of marketing initiatives.

FAQs

What is the job title for this position?

The job title for this position is Marketing Associate.

Where is the job located?

The job is located in Chennai, Tamil Nadu.

What type of work arrangement is offered for this position?

The work arrangement offered for this position is hybrid.

What are the primary responsibilities of a Marketing Associate?

The primary responsibilities include executing marketing strategies, managing digital campaigns, creating content, analyzing performance metrics, and collaborating with other teams.

What qualifications are required for this position?

A Bachelor's degree in Marketing, Communications, Business Administration, or a related field is required. Minimum 2 years of experience in digital marketing is preferred, but we are also open to freshers.

What skills are essential for a Marketing Associate?

Essential skills include excellent communication, creative thinking, attention to detail, organization, and familiarity with digital marketing tools and platforms.

Will I be required to conduct competitive analysis?

Yes, conducting competitive analysis and benchmarking to identify opportunities for improvement is part of the job responsibilities.

What can I expect regarding salary?

The salary (CTC) will be discussed post the final interview round.

Is experience with specific digital marketing tools necessary?

Yes, hands-on experience with tools such as Google Analytics, Google Ads, and Facebook Business Manager is necessary.

What opportunities are there for professional growth in this role?

The role provides opportunities to learn new strategies, stay updated on industry trends, and enhance skills in digital marketing, contributing to personal and professional growth.

What type of campaigns will I be working on?

You will be working on executing and optimizing in-person and online marketing campaigns across various channels, including social media, email, and paid advertising.

Is creativity important for this role?

Yes, creativity is important as the role requires developing innovative strategies and solutions to achieve marketing objectives.

Can I work from home full-time in this role?

No, this position supports a hybrid work format, which includes both in-person and remote work.

India's 1st flying electric taxi for up to 10x faster commute & cargo transport. Bid goodbye to being stuck in traffic!

Defence & Aerospace
Industry
51-200
Employees
2019
Founded Year

Mission & Purpose

The ePlane Company, incubated at IIT Madras since 2019, is pioneering India’s first flying electric taxi to revolutionize urban transport. Founded by Professor Satya Chakravarthy, the company aims to provide up to 10x faster intra-city commutes and cargo transport. As an Urban Air Mobility (UAM) startup, their mission is to ease road traffic congestion globally by offering safe, sustainable, and affordable flying experiences with their flagship product, the ePlane e200.