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Marketing, Client Marketing, Germany & Austria, 12 month FTC- Based in Frankfurt (m/f/d)

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TIAA

1mo ago

  • Job
    Full-time
    Senior Level
  • Customer Relations
    Marketing
  • Zürich
  • Quick Apply

AI generated summary

  • You need 7+ years in marketing, a degree in Marketing, team management experience, fluency in English and German, strong communication skills, and experience in financial services.
  • You will execute the marketing plan, create materials, enhance brand awareness, manage events, oversee websites, analyze programs, and innovate client marketing strategies in Germany and Austria.

Requirements

  • 7+ years marketing experience
  • Degree educated with a qualification in Marketing preferred
  • Experience working within financial services
  • Experience managing a team
  • Strongly fluent in written and spoken professional English and German.
  • Strong knowledge of Microsoft Office products
  • Enthusiastic individual, with a collegiate approach, able to work in a culturally diverse organisation and at different levels of the business
  • Excellent communication skills with the ability to express complex issues succinctly and clearly to business partners
  • Demonstrates diligence, analytical approach and works proactively to resolve issues
  • Experience of working on a broad range of matters with a flexible attitude
  • Comfortable operating in/with a multi-location and multi-national extended team
  • Strong organizational skills with the ability to operate under time pressure and multi-task
  • Self-directed, self-starter, and motivated with the ability to work with minimal supervision in a complex organisation
  • Developed interpersonal skills including a proactive approach to resolving conflicts/ overcoming inefficiencies
  • Able to think independently and challenge/escalate issues in an appropriate manner
  • Cross-border experience/skills
  • Experience driving client marketing campaigns

Responsibilities

  • Develops and executes on Germany marketing plan alongside local marketing team, ensuring alignment with business objectives and providing guidance to wider Marketing team so that all activity is in lock step.
  • Partners closely with Global Client Group (sales team) to ensure marketing initiatives align with capital raising priorities and themes, providing a tailored experience for clients and prospects in the region.
  • Oversees the creation, maintenance and production of online and offline marketing materials as required by the sales team, ensuring materials are aligned with business strategy and objectives. This includes marketing presentations, brochures, white papers, website content, email marketing, social media and videos.
  • Identifies and executes brand-building and awareness opportunities for the business including advertising, advertorials, sponsorship and social media, working closely with key local media publications as well as brand, design, paid media, PR and content comms teams.
  • Works closely with events team on proprietary and external events programme, ensuring activities align with regional plan, position the brand effectively and provide an elevated client experience.
  • Works closely with global digital team to manage local German and Austrian websites, ensuring content is updated and aligns to regional goals, in addition to advising on appropriate personalised content for website IP detection, ensuring all regional website users have a refined digital experience.
  • Partners with analytics team to provide reporting and analysis of marketing programmes, ensuring regular reviewing and refining.
  • Seeks more innovative ways in which the business can be marketed, with a focus on enhancing the client experience.

FAQs

What is the duration of the contract for this position?

The position is a 12-month fixed-term contract.

Where is this job located?

This job is based in Frankfurt, Germany.

What is the focus market for this marketing role?

The focus is primarily on the German institutional market, with some lighter support for the German private wealth and Austrian institutional market.

How many years of marketing experience are required for this role?

A minimum of 7 years of marketing experience is required.

Is fluency in languages a requirement for this position?

Yes, strong fluency in written and spoken professional English and German is required.

Will the selected candidate need to collaborate with other teams?

Yes, close alignment with the Global Client Group and EMEA Marketing team, as well as collaboration with various marketing functions, is essential.

What kind of marketing skills are expected for this role?

Generalist marketing knowledge is expected, along with experience in integrated marketing campaigns, media relations, digital marketing, and brand awareness initiatives.

Is experience in a specific industry required?

Yes, experience working within the financial services industry is required.

Are there any preferred skills for this role?

Yes, preferred skills include cross-border experience and experience driving client marketing campaigns.

What kind of educational background is preferred for this position?

A degree with a qualification in Marketing is preferred.

Does this role require managing a team?

Yes, experience managing a team is part of the qualifications required for this role.

How does Nuveen support diversity and inclusion in the workplace?

Nuveen is committed to providing equal opportunity across all employment practices and actively promotes a diverse and inclusive workplace.

Who can applicants contact for accommodation during the selection process?

Applicants requiring accommodation during the selection process can contact talentacquisition@nuveenglobal.com.

Does this role have any regulatory designation requirements?

No, this role requires no regulatory designation.

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TIAA

Helping those who help others retire with confidence has been our mission for 100+ years.

Finance
Industry
10,001+
Employees
1918
Founded Year

Mission & Purpose

TIAA (Teachers Insurance and Annuity Association) is a leading financial services organisation dedicated to serving individuals and institutions in the academic, research, medical, cultural, and nonprofit fields. With a focus on retirement services, investment management, and financial advice, TIAA helps clients achieve financial well-being and navigate their unique financial goals. TIAA's ultimate mission is to provide financial security and support for those who serve others, including teachers, researchers, and healthcare professionals. Their purpose is to empower individuals and institutions to make informed financial decisions, grow their assets, and create a more secure future. With a commitment to excellence, integrity, and customer-centricity, TIAA strives to be a trusted partner and help clients build a strong financial foundation throughout their lives.