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Marketing Coordinator

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Product Marketing Alliance

2mo ago

  • Job
    Full-time
    Entry Level
  • Customer Relations
    Marketing
  • Oxford

AI generated summary

  • You thrive with ownership, adapt to trends, analyze data, craft engaging copy, prioritize tasks, support teammates, and have experience with project tools and basic Google Analytics.
  • You’ll manage product portfolios, execute full-funnel marketing campaigns, create content, track performance metrics, and collaborate with cross-functional teams to drive engagement and results.

Requirements

  • You want ownership in your role from the beginning and ready to level up. Confidence to experiment with different tactics, shake up strategy, adapt to new trends, to incorporate business changes, or to bounce back from subpar results
  • You're passionate about using and understanding the data behind WHY things happen and use this to shape your campaigns
  • You take pride in crafting effective and engaging copy whatever the platform
  • You are naturally self-directed, operate at a high cadence, and get stuff done
  • You expertly balance and prioritize your daily to-do's, as well as your short-term and long-term planning
  • You are an extraordinary teammate always willing to jump in and offer support and say "yes" to taking on new things
  • Experience with Asana or project management tools a plus (desirable)
  • Experience using ESPs & CRMs, and basic Google Analytics understanding (desirable)

Responsibilities

  • Become an Expert in your Audience: learn and develop to manage a specific product portfolio, gaining experience across various product types, including events, education, sponsored products, and community initiatives.
  • Assist in Full-Funnel Campaigns: Help plan and execute marketing campaigns from start to finish, with hands-on involvement in each step—from building data lists to tracking conversions.
  • Multi-Channel Marketing: Assist in developing multi-channel marketing efforts, gaining experience in email, social media, partnerships, and affiliate programs to drive engagement, registrations, and revenue.
  • Create Engaging Content: Write clear, on-brand copy for emails, social posts, and partnerships, helping to manage campaign assets that align with the goals of each product type.
  • Track and Report Performance: Monitor campaign performance metrics, support data collection, and share insights with the team to help inform future strategies and improvements.
  • Collaborate and Learn Across Teams: Work with content, community, product, and sales teams to gain a broad understanding of our marketing efforts and assist in building cohesive campaigns that drive results.

FAQs

What is the role of the Marketing Coordinator at The Alliance?

The Marketing Coordinator will assist in full-funnel marketing campaigns, manage multi-channel marketing efforts, create engaging content, track campaign performance, and collaborate with various teams to drive results.

What qualifications are required for this position?

Candidates should be self-directed, data-driven, excellent writers, and adept at balancing daily tasks and longer-term planning. Experience with project management tools, ESPs, CRMs, and basic Google Analytics is desirable but not mandatory.

What does the compensation package include?

The base salary is £25,000, with the potential for an up to 10% bonus.

Are there any unique benefits offered to employees?

Yes, employees enjoy enhanced paid holidays, private medical and dental insurance, life insurance, flexible working hours, and a personal learning and development budget.

What opportunities for professional development are available?

Employees have access to a personal L&D budget of £500 annually in year 1, which scales over the years, as well as one paid day per quarter for L&D or volunteer activities.

Is there support for mental health and wellbeing?

Yes, The Alliance offers on-demand therapy, coaching, and mental fitness support through Oliva, as well as a heavily subsidised gym membership via Gympass.

What is the company’s stance on inclusivity and diversity?

The Alliance is committed to creating a workplace free from discrimination and bias, promoting equal opportunities for all employees, and striving for inclusivity continuously.

Can I apply if I do not meet all the listed requirements?

Yes, we encourage candidates with unique backgrounds, experiences, and perspectives to apply, even if they don’t meet every requirement.

What types of marketing channels will I be working with?

You will gain experience in multi-channel marketing, including email, social media, partnerships, and affiliate programs.

What kind of campaigns will I assist in executing?

You will assist in planning and executing marketing campaigns from start to finish, encompassing various product types such as events, education, and community initiatives.

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Product Marketing Alliance

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Education
Industry
51-200
Employees
2019
Founded Year

Mission & Purpose

Product Marketing Alliance (PMA) is a leading community and resource hub for product marketers worldwide. With a mission to empower and connect product marketers, PMA offers a range of resources, including articles, webinars, courses, events, and certifications, designed to help professionals advance their skills, stay updated on industry trends, and network with peers. Whether through in-depth guides on product marketing best practices or virtual events featuring industry experts, PMA provides valuable insights and support to help product marketers succeed in their roles.