FAQs
What are the key responsibilities of the Marketing Data Analyst role?
The key responsibilities include analyzing marketing campaign performance to provide actionable insights, tailoring and segmenting customer data, utilizing data analytics tools to monitor behavior and preferences, developing dashboards and reports for key performance indicators (KPIs), conducting A/B testing, collaborating with cross-functional teams, ensuring compliance with GDPR regulations, identifying opportunities for process improvements, and staying up to date on industry trends.
What qualifications are required for the Marketing Data Analyst position?
The position requires previous experience in Marketing, Statistics, Data Science, Economics, or a related field, proven experience in marketing analytics or a similar role, proficiency in data analysis tools such as Google Analytics, Power BI, or Looker Studio, advanced Excel skills, experience with SQL, and knowledge of Python is advantageous.
Is prior experience in the automotive industry necessary for this role?
While experience in the automotive industry is considered a plus, it is not explicitly required for the Marketing Data Analyst position.
What tools will I be expected to use as a Marketing Data Analyst?
You will be expected to use data analysis tools such as Google Analytics, Power BI, Looker Studio, as well as have advanced skills in Excel and experience with SQL. Knowledge of Python is also advantageous.
What type of work environment does Arnold Clark promote?
Arnold Clark promotes a diverse and inclusive workplace that values collaboration, unique perspectives, and multiple approaches. They nurture talent, encourage ambition, and prioritize the well-being of their employees and communities.
How does Arnold Clark ensure compliance with data privacy regulations?
As part of the Marketing Data Analyst role, you will be responsible for ensuring compliance with GDPR regulations and maintaining a strong understanding of data privacy and protection principles.
What benefits does Arnold Clark offer to its employees?
Employees at Arnold Clark enjoy benefits such as 33 days’ annual leave, flexible leave options, generous employee discounts, private healthcare, and a workplace pension, among other perks.
How does one apply for the Marketing Data Analyst position?
Interested candidates should visit the Arnold Clark website to find the application details for the Marketing Data Analyst position.
What skills are essential for success in this role?
Essential skills include a strong analytical mindset, the ability to translate data into actionable insights, excellent communication skills for presenting complex data, attention to detail, organizational skills, and the ability to manage multiple projects simultaneously.