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Marketing Director Dental Professional (B2B)

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Philips

3d ago

  • Job
    Full-time
    Expert Level
  • Customer Relations
    Marketing
  • Amsterdam
  • Quick Apply

AI generated summary

  • You need 10-15 years in B2B or HCP marketing, an advanced degree (MBA preferred), a proven strategic roadmap record, KOL network experience, and CRM/funnel management skills.
  • You will develop strategic roadmaps, drive marketing programs, align cross-functional initiatives, build regional connections, lead a global team, and coach talent in the B2B dental sector.

Requirements

  • 10-15 years of experience in B2B or HCP performance marketing within a global, matrix organization
  • Advanced degree in Marketing, or equivalent experience; MBA preferred
  • Proven track record of crafting a strategic B2B marketing roadmap in alignment with overall business strategy
  • Ability to identify growth initiatives, deliver impactful global programs and excellence in regional implementation
  • Proven delivery of global strategy and programs with turnkey playbooks for regional activation
  • Experience in CRM/funnel management programs from lead acquisition to in-field engagement
  • Success in building KOL networks aimed at attracting top professionals and enabling proactive brand advocacy

Responsibilities

  • Develop long-term vision and strategic roadmap for B2B dental business
  • Craft a strategic marketing and solutions roadmap for the B2B dental business, identify growth opportunities, leveraging market insights to drive Dental Professional engagement and recommendation, ensuring alignment with broader organizational strategies
  • Spearhead global development of content marketing, product trial, and lead management programs to deliver comprehensive best practice playbooks to guide regional implementation
  • Develop B2B performance marketing program, including turnkey playbook for regional implementation of lead management best practices
  • Support cross-functional business initiatives and provide strategic dental insights to guide program creation, from ideation to implementation, ensuring alignment with overall business priorities
  • Build strong connections with regional marketing and field consultation teams, ensuring strategic alignment, successful program activation, and KPI accountability
  • Architect and lead a team of high-performing, global B2B marketers
  • Actively develop and coach talent across global and regional teams

FAQs

What is the primary focus of the Marketing Director Dental Professional (B2B) role?

The primary focus is to develop a strategic marketing roadmap for the B2B dental business, engage dental professionals, and enhance patient care through innovative solutions and marketing programs.

What kind of experience is required for this position?

The role requires 10-15 years of experience in B2B or healthcare professional (HCP) performance marketing within a global, matrix organization.

Is an advanced degree preferred for candidates applying to this position?

Yes, an advanced degree in Marketing or equivalent experience is preferred, with an MBA being ideal.

How often will the Marketing Director need to work in-person?

The Marketing Director is expected to work in-person at least three days per week.

Will the Marketing Director be responsible for building a team?

Yes, the Marketing Director will architect and lead a team of high-performing global B2B marketers.

What type of marketing programs will the Marketing Director develop?

The Marketing Director will develop content marketing, product trial, and lead management programs, as well as performance marketing initiatives.

How important is collaboration with regional teams for this role?

Collaboration is crucial, as the Director will need to support cross-functional business initiatives and ensure strategic alignment with regional marketing and field consultation teams.

What is the company's commitment in terms of workplace culture?

The company believes in working better together, emphasizing teamwork and collaboration in the office-based environment.

Are candidates encouraged to apply if they don't meet all the experience requirements?

Yes, candidates are encouraged to apply even if they have many, but not all, of the experiences needed, as they may still be the right fit for the role or other opportunities.

What is Philips' overarching mission?

Philips is committed to providing quality healthcare access for everyone and believes that every human matters, driving the company to create health technology solutions that improve lives.

There's always a way to make life better.

Science & Healthcare
Industry
10,001+
Employees
1891
Founded Year

Mission & Purpose

Philips is a global technology company that focuses on healthcare, consumer lifestyle, and lighting solutions. They are dedicated to improving people's lives through meaningful innovation and advanced technologies. Their ultimate mission is to make the world healthier and more sustainable by providing innovative healthcare solutions that enhance patient outcomes and enable better living. Additionally, Philips aims to enhance people's daily lives with their consumer products, ranging from home appliances to personal care items. Through their lighting solutions, they strive to create efficient and sustainable lighting experiences for individuals and communities, promoting energy conservation and environmental responsibility.